We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Fame House, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Fame House powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration, both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.
How we LEAD
Merchandise and e-commerce is part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.
At Digital Creative Services, content is more than an asset, it is how artists tell stories, build communities, and deepen connections with fans. Across ecommerce experiences, artist storefronts, campaigns, social platforms, product launches, and branded initiatives, content plays a critical role in shaping how audiences engage with artists and brands.
The Content & Experience team exists to create meaningful, audience-focused experiences that blend storytelling, commerce, culture, and creativity. By combining strategic thinking, creative excellence, and production expertise, we develop content ecosystems that drive engagement, strengthen artist identity, and support business growth.
How You’ll CREATE
The Senior Director, Head of Content Creative is responsible for defining the creative vision, content strategy, and storytelling standards across the Content & Experience function.This role leads the development of content approaches that connect artist identity, audience behavior, commercial objectives, and creative innovation. Working closely with Creative Directors, Content Production, Design & Direction, Client teams, and executive stakeholders, the Head of Content Creative ensures all content initiatives align with a clear strategic vision while delivering exceptional creative quality and audience impact.
Serving as both creative leader and strategic partner, this role shapes how content is conceptualized, developed, and experienced across the organization. Beyond individual campaigns and projects, the Head of Content Creative is responsible for building the frameworks, standards, and creative culture that elevate content effectiveness and establish best-in-class audience experiences.
Content Vision & Creative Leadership
Define the overarching content vision across Digital Creative Services
Establish creative principles and storytelling frameworks that guide content development
Ensure content strategies align with artist identity, audience needs, and business objectives
Lead the development of innovative content concepts and audience engagement approaches
Drive consistency in content quality, creative excellence, and brand expression across all initiatives
Champion audience-first thinking across content creation and experience design
Content Strategy & Experience Development
Develop scalable content strategies across ecommerce, campaigns, social, editorial, and experiential touchpoints
Identify opportunities to strengthen artist storytelling through content ecosystems and integrated experiences
Partner with stakeholders to define content objectives, success measures, and audience engagement strategies
Translate audience insights, performance data, and market trends into actionable creative direction
Drive experimentation with emerging content formats, platforms, technologies, and storytelling techniques
Ensure content experiences support both engagement and commercial performance objectives
Organizational Leadership
Lead and develop Content Creative leaders and teams
Build a culture of creativity, collaboration, innovation, and continuous improvement
Establish content standards, frameworks, and best practices across the organization
Partner closely with Design & Direction, Content Production, Development, Project Management, and Client teams
Create alignment between creative ambition, operational capability, and business priorities
Act as a senior creative voice across strategic planning and leadership discussions
Creative Governance & Quality
Oversee creative reviews and content direction across major initiatives
Ensure content output reflects artist vision, brand integrity, and audience expectations
Guide creative decision-making on high-profile campaigns and business-critical projects
Establish content measurement frameworks that evaluate both creative effectiveness and business impact
Continuously evolve creative standards based on audience behavior, cultural trends, and performance insights
Bring Your VIBE
6-10 years experience leading content strategy, creative development, editorial, entertainment, media, or digital content organizations
Proven experience building content ecosystems that drive audience engagement and business results
Deep understanding of content strategy, storytelling, audience behavior, creative development, and digital experiences
Experience leading multidisciplinary creative teams within music, entertainment, fashion, media, ecommerce, or related industries
Strong understanding of artist branding, fan engagement, and contemporary digital culture
Exceptional communication, presentation, and leadership skills
Ability to balance strategic thinking with creative execution
Passion for music, culture, innovation, and audience experience
Success Looks Like
Content consistently delivers meaningful audience engagement and business impact
Creative quality remains high across all content initiatives and channels
Artist stories are translated into compelling and differentiated audience experiences
Teams are aligned around a clear content vision and creative standard
Content strategies effectively support organizational and commercial objectives
New ideas, formats, and storytelling approaches continue to evolve the organization's creative capabilities
Digital Creative & Experience is recognized for best-in-class content experiences and creative innovation
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Creative, Design & Production
Salary Range:
177,800.00 - 249,000.00 USD
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
