Regional Manager, East Coast
Company: Play HockeyReports To: Mitch LarnerdLocation: Remote – Candidates must reside in the Mid-Atlantic or New England region of the United States. Preference will be given to candidates located in South New Jersey or the Philadelphia metropolitan area. Frequent travel throughout the East Coast is required.Compensation: $80,000–$90,000 base salary + performance incentives
About Play Hockey
Play Hockey is North America's leading organizer of youth hockey experiences, delivering tournaments, showcases, camps, leagues, teams and international events that help athletes develop both on and off the ice. We are passionate about growing the game and creating exceptional experiences for players, families and hockey organizations.
About the Role
Play Hockey is seeking an experienced and well-connected Regional Manager, East Coast to drive revenue growth, strengthen customer relationships, and lead the continued expansion of one of our most important markets.
This role is ideal for an accomplished sales and business development leader who has built strong relationships within the youth hockey community and has a proven history of growing participation, increasing revenue, and leading successful teams.
You will own regional revenue performance while serving as the face of Play Hockey throughout the East Coast, building lasting partnerships with associations, clubs, teams and key decision-makers.
Key ResponsibilitiesRevenue Growth & Business Development
- Own and achieve regional revenue targets across tournaments, showcases, camps, teams and event experiences.
- Recruit new organizations, clubs and teams into Play Hockey events.
- Build, manage and maintain a robust pipeline of prospective and returning customers.
- Identify new market opportunities and execute strategic business development initiatives.
- Develop long-term customer relationships that drive retention and repeat participation.
- Collaborate with internal departments to maximize event participation and profitability.
Leadership & Management
- Lead, coach and support regional employees.
- Foster a high-performance, customer-focused culture.
- Assist with hiring, training and ongoing employee development.
- Ensure operational excellence across the region.
Relationship Management
- Serve as the primary relationship manager for hockey associations, clubs, teams and key stakeholders.
- Build trust-based partnerships throughout the East Coast hockey community.
- Deliver exceptional customer service before, during and after events.
- Resolve customer concerns professionally while maintaining strong long-term relationships.
Event Operations
- Attend and support tournaments and events throughout the East Coast.
- Serve as a visible leader during event operations.
- Partner with event staff to deliver outstanding experiences for participants and families.
- Assist with event execution, logistics and operational problem solving.
Market Development
- Identify opportunities to expand Play Hockey's presence across the East Coast.
- Monitor industry trends, competitor activity and customer feedback.
- Provide strategic recommendations to support long-term regional growth.
What Success Looks Like
- Consistently meets or exceeds regional revenue goals.
- Grows participation from new and returning teams.
- Expands Play Hockey's network throughout the East Coast.
- Builds lasting partnerships with key hockey organizations.
- Successfully leads regional employees and supports high-quality event execution.
- Contributes to the long-term growth of Play Hockey's East Coast business.
Required Qualifications
- Minimum 10 years of sales and business development experience with a demonstrated record of driving revenue growth.
- 7–10 years of leadership experience managing and developing employees.
- 7–10 years of youth sports event or tournament management experience.
- Demonstrated success meeting or exceeding revenue and sales targets.
- Ability to travel extensively throughout the East Coast, including weekends during tournament season.
- Must reside in the Mid-Atlantic or New England region of the United States.
Preferred Qualifications
Candidates with the following experience will be highly preferred:
- Extensive experience within the youth hockey industry.
- Existing relationships with youth hockey associations, clubs, organizations and decision-makers throughout the East Coast.
- Experience growing participation and revenue for hockey tournaments, showcases or similar events.
- Established reputation within the youth hockey community.
- Strong understanding of tournament operations and event management.
Who You Are
- Relationship-driven and passionate about growing the game of hockey.
- Entrepreneurial, self-motivated and results-oriented.
- Exceptional communicator and negotiator.
- Strategic thinker with strong business acumen.
- Organized and able to manage multiple priorities in a fast-paced environment.
- Comfortable working independently in a remote environment while collaborating with cross-functional teams.
Why Join Play Hockey?
You'll play a key role in expanding one of North America's premier youth hockey organizations while building meaningful relationships throughout the hockey community. If you have a passion for youth hockey, a proven ability to drive revenue, and the network to make an immediate impact, we'd love to hear from you.
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you currently reside in the Mid-Atlantic or New England region of the United States? (YES/NO)
- Which state do you currently live in?
Pennsylvania
New Jersey
New York
Connecticut
Massachusetts
Rhode Island
Vermont
New Hampshire
Maine
Delaware
Maryland
Virginia
West Virginia
Other (Please specify)
- Have you worked in the youth hockey industry? (YES/NO)
- Do you have an established network of youth hockey organizations, associations, clubs, or teams within the East Coast region? (YES/NO)
- Have you been directly responsible for meeting or exceeding revenue or sales growth targets? (YES/NO)
- Briefly describe your experience growing participation or revenue for youth hockey tournaments, leagues, showcases, camps, or similar events.
Experience:
- business development or sales: 10 years (Required)
- managing employees: 7 years (Required)
- event & tournament management : 7 years (Required)
Willingness to travel:
Work Location: Remote
