Choice Hotels is evolving how we build, deliver, and scale solutions through a shift to a Product Operating Model (POM), a company-wide transformation focused on delivering real customer and business outcomes.
We are building cross-functional product teams empowered to drive outcomes for our guests, franchisees, owners, and associates — and we're looking for talented product professionals who are passionate at solving meaningful problems end-to-end. This transformation represents a unique opportunity to help shape how one of the world's leading lodging franchisors innovates and grows.
As we stand up and scale these teams, we anticipate opening a variety of Product Management roles across multiple domains. If you're energized by solving complex problems, we encourage you to #MakeItYourChoice by submitting your application to our talent pipeline to be considered as roles become available.
Upcoming Opportunity - Senior Product Designer
As a Senior Product Designer at Choice Hotels, you'll own the design of a targeted initiative within a Product Team. You won't be handed decisions to "make pretty"; you'll be in the room from the first conversation, shaping what gets built through the customer's lens.
Your job is to ensure what we build is something customers can actually use and want to use, while driving product and business outcomes. That takes deep customer knowledge, rapid prototyping, and the judgment to know when a solution is ready to ship.
You're the person the team looks to for whether this product actually works for the customers who use it through every interaction and every workflow.
What You'll Do
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Customer Research & Discovery. You'll spend real time with customers, not just testing finished designs, to uncover needs they can't articulate. You'll turn that research, along with analytics and feedback, into design strategies that shape the product’s direction, and lead discovery sessions.
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Prototyping & Ideation. Sketch, wireframe, and prototype at varying fidelity, from napkin sketches to interactive prototypes, testing concepts with customers before engineering commits. You'll craft user journeys balancing their needs with brand, technical and business constraints.
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Design Craft & Systems. You'll take work from low-fidelity exploration to production-ready UI, holding usability and visual polish to a high bar, since a confusing solution is a failure even if functional.
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Collaboration & Communication. You'll partner with Product Managers and Tech Leads as equals, with solutions emerging from all three perspectives. You'll clearly document intent and edge cases for engineering, and present strategic design recommendations to stakeholders.
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Problem Solving & Analysis. You'll tackle complex, often ambiguous design problems independently, using data and research, while knowing when to bring in peers or leadership for high-stakes calls. You'll follow through after launch, iterating on evidence, and proactively look for ways to improve journeys and conversion.
What We're Looking For
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You have deep mastery of human-centered design and systems thinking, with a track record of owning design end-to-end from problem definition through delivery. You translate design thinking into strategy-aligned solutions.
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You conduct your own research, not just consume others' findings, and can point to specific customers and insights that changed your designs. You're an advocate for usability and accessibility while tying user value to the product vision and outcomes.
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You're advanced in production-ready design, with strong interaction and visual skills you treat as one discipline. You also know enough about frontend constraints to design realistically and partner well with engineering.
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You navigate value, usability, feasibility, and viability trade-offs with your Product Manager and Tech Lead, working independently while checking in with your manager on complex decisions. You manage multiple workstreams and surface ambiguity early.
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You communicate clearly in terms of customer outcomes, not just visuals, and your storytelling influences product strategy.
This Isn't the Right Fit If…
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If your process requires a fully defined problem statement before you can start, this role will feel uncomfortable. The problem definition is part of your job, not an input to it.
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If your experience has primarily been executing on specs, this is a fundamentally different dynamic. Here, you'll be expected to shape what gets built, challenge assumptions, and sometimes tell the team they're solving the wrong problem.
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If you see engineering constraints as somebody else's concern, you'll struggle here.
SALARY RANGE:
The salary range for this position is $142,000 to $167,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
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Competitive compensation and benefits, including medical, dental, and vision coverage
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Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
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Financial benefits for retirement and health savings
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Employee recognition programs
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Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
