We are looking for a strategic marketing leader who can build, execute, analyze, and continuously improve a comprehensive marketing strategy across rapidly growing healthcare companies.
Inertia Tampa
Inertia is a luxury concierge medicine and aesthetic practice focused on health optimization, regenerative medicine, wellness, recovery, longevity, and advanced laser and aesthetic treatments. We have redefined healthcare by integrating medicine, aesthetics, wellness, and patient experience into a single high-touch model.
Avail Home Care
Avail Home Care is a leading home care company dedicated to providing exceptional in-home care services and care consulting to medically complex homebound individuals. Avail exists to improve the lives of patients and families throughout our community.
This role is ideal for an experienced marketing professional who enjoys both strategy and execution and wants the opportunity to directly impact business growth in healthcare organizations that positively impact people's lives in our community. .
Position Overview
The Director of Marketing & Growth will be responsible for developing, leading, and executing all marketing initiatives across both organizations.
This individual will oversee marketing strategy, branding, digital marketing, content strategy, advertising, website optimization, patient acquisition campaigns, referral growth initiatives, internal marketing efforts, community outreach campaigns, and vendor management.
The Director of Marketing & Growth will supervise internal marketing team members and coordinate external vendors including advertising agencies, website developers, photographers, videographers, print vendors, and other consultants as needed.
The ideal candidate is highly analytical, highly organized, creative, data-driven, and capable of managing multiple projects simultaneously.
This is a leadership role that requires ownership, accountability, and measurable business impact.
Marketing Strategy & Leadership
- Develop and execute annual marketing plans
- Create quarterly and monthly marketing campaigns
- Develop growth strategies for both organizations
- Establish and track marketing KPIs
- Analyze campaign performance and ROI
- Present regular performance reports to leadership
- Manage marketing budgets and allocation of resources
- Identify new opportunities for patient and client acquisition
- Evaluate marketing channels and optimize investment decisions
- Build scalable marketing systems and processes
- Lead strategic planning discussions with ownership and leadership teams
Digital Marketing
- Lead and oversee SEO strategy
- Improve website rankings and organic search performance
- Monitor and improve website conversion rates
- Coordinate website development and optimization
- Manage Google Business Profiles
- Develop local search optimization strategies
- Track website analytics and performance metrics
- Work closely with developers and SEO vendors as needed
Paid Advertising
- Develop and oversee Meta advertising campaigns
- Develop and oversee Google advertising campaigns
- Manage retargeting campaigns
- Optimize advertising performance and budget allocation
- Analyze lead quality and acquisition costs
- Work with outside advertising agencies when appropriate
- Monitor return on ad spend (ROAS) and conversion metrics
Content Marketing & Brand Management
- Develop content strategy and content calendars
- Oversee social media strategy across all platforms
- Direct photography and videography initiatives
- Create educational, promotional, and brand-focused campaigns
- Maintain brand consistency across both organizations
- Develop messaging frameworks and brand positioning
- Assist with public relations opportunities
- Ensure all content aligns with business objectives
Email Marketing & CRM
- Create and manage email campaigns
- Develop automated nurture sequences
- Segment audiences and improve engagement
- Build patient and client communication campaigns
- Analyze open rates, click-through rates, and conversions
- Improve patient retention and reactivation campaigns
Community & Referral Marketing
- Develop physician referral strategies
- Develop community partnership initiatives
- Coordinate educational events and outreach campaigns
- Create referral partner marketing materials
- Increase brand awareness throughout the Tampa Bay market
- Identify opportunities for strategic partnerships
Internal Marketing & Creative Development
- Design and oversee monthly promotions and specials
- Create brochures, presentations, collateral, and marketing materials
- Support provider recruitment marketing initiatives
- Create patient education materials
- Assist with internal communications
- Collaborate with leadership on growth initiatives
Team Leadership & Management
- Lead and mentor internal marketing team members
- Manage content creators and support staff
- Coordinate external vendors and consultants
- Establish accountability systems and workflows
- Create SOPs and marketing processes
- Ensure projects are completed on time and at a high level
Required QualificationsRequired
- Minimum 5 years of marketing experience
- Minimum 3 years of leadership or team management experience
- Proven experience developing and executing comprehensive marketing strategies
- Proven experience managing multiple marketing channels simultaneously
- Strong understanding of SEO principles and implementation
- Strong understanding of Meta and Google advertising
- Strong understanding of email marketing and automation
- Experience managing websites and website projects
- Strong project management skills
- Exceptional written and verbal communication skills
- Experience managing vendors, agencies, or contractors
- Ability to work full-time in person in Tampa, Florida
Preferred
- Healthcare marketing experience
- Concierge medicine marketing experience
- Aesthetic medicine or medical spa marketing experience
- Home care or healthcare services marketing experience
- Graphic design experience
- Canva expertise
- Adobe Creative Suite experience
- Photography and videography experience
- WordPress experience
- Google Analytics experience
- HubSpot, Mailchimp, Constant Contact, or CRM experience
- Meta Ads Manager experience
Portfolio & Results Requirement
Applicants who cannot provide examples of campaigns, websites, SEO initiatives, KPI reporting, and measurable growth results will not be considered.
This is a senior-level marketing leadership position. We are seeking a candidate with a proven track record of driving business growth through strategic marketing initiatives and data-driven decision making.
To be considered, candidates must submit or be prepared to provide examples of:
- Marketing campaigns they personally developed and executed
- Websites they have built, redesigned, managed, or optimized
- SEO initiatives and search ranking improvements
- Brands, businesses, practices, or organizations they have helped grow
- Email marketing campaigns and automation strategies
- Digital advertising campaigns, including Meta and Google Ads
- Marketing collateral, promotional materials, and content strategies
- Reporting dashboards and KPI tracking systems
Required Metrics Discussion
Candidates must be able to discuss measurable results from prior roles, including specific KPIs such as:
- Lead generation growth
- Website traffic growth
- SEO ranking improvements
- Conversion rate improvements
- Cost per lead
- Cost per acquisition
- Return on ad spend (ROAS)
- Email open rates and click-through rates
- Social media growth and engagement
- Referral growth
- Patient acquisition metrics
- Revenue growth attributable to marketing efforts
Final Interview Expectations
Final candidates will be expected to:
- Present examples of previous marketing initiatives
- Explain the strategy, execution, and outcomes of campaigns they personally managed
- Review KPI reporting and measurable results from prior positions
- Discuss marketing budgets they have managed
- Demonstrate their ability to build and execute a comprehensive marketing strategy across multiple channels
- Explain how they measure marketing effectiveness, ROI, and business impact
What Success Looks Like
Within the first year, this person will:
- Create and implement a comprehensive marketing strategy for both companies
- Improve website performance and SEO rankings
- Increase qualified leads and patient acquisition
- Build measurable marketing systems and reporting structures
- Strengthen brand awareness throughout the Tampa Bay market
- Improve marketing ROI
- Successfully lead and develop the marketing team
- Help support continued growth of both organizations
Who Will Thrive In This Role
You are likely a strong fit if you:
- Think strategically and enjoy execution
- Love building systems and processes
- Are highly organized and accountable
- Enjoy leading people
- Are data-driven and analytical
- Are comfortable working in a fast-paced entrepreneurial, start-up environment
- Can seamlessly move between healthcare, aesthetics, wellness, home care, and growth marketing
- Want to play a significant role in the growth of multiple healthcare companies
This is not a remote position and is not an entry-level marketing role.
We are seeking a proven marketing leader who can demonstrate measurable business growth, build and lead high-performing teams, and develop comprehensive marketing systems that directly drive revenue, patient acquisition, and long-term brand growth.
Pay: $100,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
