Top 17 Cmo Jobs in Pittsburgh, Pa

Director, Member Growth & Engagement
WQED Multimedia —Pittsburgh, PA
- $90,000 - $115,000 a year
- Office
- Continuous improvement
- US work authorization
Quick Apply
Development Manager
Allies for Health and Wellbeing —Pittsburgh, PA
- $68,000 - $72,000 a year
- Current TB test
- Mid-level
- Office
Quick Apply
13d
Development and Communications Manager
Verland —Sewickley, PA
- Full-time
- Marketing
- Research
- Mid-level
- 403(b) matching
- Health savings account
Quick Apply
Director of Philanthropy
Holy Family Institute —Emsworth, PA
- $75,000 - $90,000 a year
- Full-time
- 5 years
- Driver's License
- 21 years or older
Quick Apply
Senior Director, Strategic Marketing
Westinghouse Electric Company —Cranberry Township, PA
- $189,200 - $236,500 a year
- Hybrid work
- 11+ years
- Office
- Master's degree
- Health savings account
- Paid holidays
Development Coordinator
Holy Family Institute —Emsworth, PA
- $40,000 - $50,000 a year
- Full-time
- Marketing
- Research
- Mid-level
Quick Apply
Director of Marketing
Schneider Downs & Co., Inc. —Pittsburgh, PA
- Hybrid work
- Marketing
- Analysis skills
- Bachelor's degree
- Profit sharing
- Paid holidays
Marketing Manager
HBKS Wealth Advisors —Warrendale, PA
- $95,000 - $130,000 a year
- Full-time
- 7 years
- Microsoft Excel
- Marketing
- Profit sharing
- Paid holidays
Quick Apply
12d
Enterprise Account Executive
Onward Robotics —Pittsburgh, PA
- Full-time
- Bachelor of Science
- Writing skills
- Engineering
Quick Apply
Hospital Senior Account Manager, Anti-Infectives - Pittsburgh / Reading, PA
GlaxoSmithKline —Pittsburgh, PA
- Full-time
- Remote
- Up to 50% travel
- Bachelor of Science
- 3 years
5d
Vice President, Sales Executive, Converge for Life Sciences Customer Engagement Product Suite - CMAT
Deloitte —Pittsburgh, PA
- $171,600 - $338,300 a year
- Full-time
- 5 years
- Presentation skills
- Bachelor's degree
6d

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Director, Member Growth & Engagement

WQED Multimedia -
Pittsburgh, PA

Quick Apply

Job Details

$90,000 - $115,000 a year

Qualifications

Cross-platform strategy
Audience analysis
Social media advertising
Increasing user engagement
Customer relationship building
Client onboarding
Marketing campaign leadership
Customer retention strategy
Implementing donor engagement programs
Automation
Market segmentation (product management technique)
Process design
Customer segmentation analysis
Marketing strategy development
Lead Conversion
Brand voice
Key Performance Indicators
Sales conversion rate (success metric)
Online fundraising campaign management
Continuous improvement
New customer acquisition
Brand storytelling
Prospecting
Search marketing
User journey mapping
Lead Segmentation
Strategic communications
Implementation of strategic initiatives
Senior level
Paid search marketing

Full Job Description

About the Job

WQED Multimedia | Remote
We are currently unable to support international remote employment. Candidates must be physically located in and legally authorized to work in the United States without requiring visa sponsorship.

Reports to: CEO and Fractional Chief Marketing Officer

Compensation: $90,000–$115,000

About WQED

WQED Multimedia is an iconic public media institution—one of America’s original educational broadcasters. Today, we reach hundreds of thousands of neighbors across southwestern Pennsylvania through five broadcast television channels, streaming platforms, 24/7 classical radio, and education and community engagement programs.

This is a moment of real transformation. With major shifts in media consumption, the launch of new digital products like WQED+, the elimination of our federal funding, and growing demand for trusted, hopeful, local storytelling; WQED is evolving from a traditional broadcaster into a multi-platform community resource.

Joining WQED now means an opportunity to help shape how Pittsburgh connects through stories, culture, learning, and shared experiences—on air, online, and in person.

The Role

As Director, Member Growth & Engagement, you’ll lead the strategy and execution that turns neighbors into members, members into active participants, and active participants into lifelong supporters.

This role sits at the intersection of:

Digital marketing and fundraising
Audience engagement and membership
Data and customer experience
Revenue growth and mission impact

The ideal candidate brings broad, hands-on experience in these areas and thrives as a collaborative doer: someone who enjoys doing the work more than managing others.

Working alongside WQED’s growing marketing team, you’ll build the systems, campaigns, and experiences that strengthen relationships with supporters throughout the entire member journey—from first interaction through renewal, advocacy, and long-term loyalty.

Candidates based in Pittsburgh area will be expected to work on a hybrid in-office schedule.

What You’ll Focus On

Member Acquisition & Pipeline Growth

Develop and execute strategies to attract new supporters across digital channels.
Leverage first-party audience data to identify and convert high-potential prospects.
Partner with external agencies and vendors to improve acquisition performance.
Evaluate and scale paid media opportunities including search, social, display, streaming, etc.
Work closely with marketing teammates to convert audiences generated through programming, streaming, events, partnerships, etc.
Continuously improve cost-per-acquisition, conversion rates, and donor lifetime value.
Establish a culture of measurement and experimentation across membership marketing.

Lifecycle Marketing & Member Journey Design

Work closely with the Fractional Chief Marketing Officer on the creation of a modern, personalized member journey that reflects WQED’s evolving brand and mission.
Build and optimize automated communications supporting high-opportunity moments in the member journey, e.g., new donor welcome, member activation, renewal and retention, etc.
Ensure communications feel relevant, human, and aligned with WQED’s brand voice.
Develop audience segmentation strategies.
Help WQED build stronger ownership of its audience relationships and first-party data capabilities.
Create experiences that strengthen connection and loyalty, not just transactions.
Use insights to improve both member experience and organizational revenue.

Donation Experience & Conversion Optimization

Own the digital donor experience across web and mobile properties.
Evaluate and improve donation pathways from first click through completed gift.
Identify opportunities to modernize key touchpoints across platforms including donation forms and landing pages.
Work collaboratively with development and technology partners to create a best-in-class donor experience.
Lead ongoing A/B testing to improve conversion rates and average gift values.
Make recommendations for (and potentially conduct painted door tests of) membership benefits that would help increase conversion.

WQED+ Activation & Digital Membership Value

Own the marketing strategy for member activation and engagement within WQED+.
Optimize onboarding, adoption, and ongoing usage among members.
Develop campaigns that help supporters discover and use the benefits available through membership.
Monitor activation funnels and identify opportunities to improve key performance indicators, e.g., downloads, account creation, streaming engagement, and repeat usage.
Partner with production and marketing teams to increase the percentage of eligible members actively using WQED+.

You’ll Thrive If You…

Think like a growth marketer and relationship builder.
Love using data to understand people and improve experiences.
Are equally comfortable discussing conversion rates, donor journeys, and brand storytelling.
Believe great marketing serves the audience first.
Enjoy building systems and processes from the ground up.
Are happy to be a collaborative individual contributor.
Can balance strategy with hands-on execution.
Are naturally curious and continuously looking for ways to improve performance.
Care deeply about community, public media, and mission-driven organizations.

Why This Role Matters

Individual giving is WQED’s largest and most important source of long-term financial sustainability. Public media organizations across the country face the challenge of growing membership while audience behavior rapidly shifts from broadcast to digital platforms.

This role will help ensure WQED not only adapts to those changes but thrives because of them.

You’ll help more people discover WQED, deepen their engagement, unlock the value of membership, and build lasting relationships that support trusted local storytelling, lifelong learning, and stronger communities throughout our region. WQED’s future depends on turning audience attention into meaningful participation—and this role will be central to making that happen.

When submitting your application, please answer the following question:

Describe a digital marketing campaign, customer journey, or growth initiative that you’re particularly proud of. What problem were you trying to solve, what did you do, and what impact did it have?

Equal Employment Opportunity

WQED Multimedia is an equal opportunity employer. We celebrate the diversity of the communities we serve and are dedicated to fostering an inclusive, supportive workplace for all. Applicants with disabilities or those needing reasonable accommodation may contact [email protected].

Quick Apply

Refine Your Search

cmo jobs in pittsburgh, pa

Director, Member Growth & Engagement

Development Manager

Development and Communications Manager

Director of Philanthropy

Senior Director, Strategic Marketing

Development Coordinator

Director of Marketing

Marketing Manager

Enterprise Account Executive

Hospital Senior Account Manager, Anti-Infectives - Pittsburgh / Reading, PA

Vice President, Sales Executive, Converge for Life Sciences Customer Engagement Product Suite - CMAT

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