We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
The Creative Producer is responsible for developing and executing original, social-first creative that brings Island Records' artists, releases, and cultural moments to life. This role owns the creative process from concept through execution—developing ideas, storyboards, production plans, capturing live content, directing shoots, and partnering through post-production to deliver high-impact storytelling across digital platforms.
Working cross-functionally with Marketing, Digital, Creative, A&R, Artist Management, and external partners, the Creative Producer helps shape compelling narratives that deepen fan engagement and elevate artist brands.
How you'll CREATE:
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Develop creative concepts, storyboards, and production plans for artist campaigns, releases, and marketing initiatives.
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Capture, produce and edit social-first content across live events, performances, studio sessions, behind-the-scenes moments, interviews, and artist activations.
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Lead productions from pre-production through delivery, including planning, directing shoots, and overseeing creative execution.
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Partner with editors and creative teams to ensure content is optimized for each platform while maintaining a consistent creative vision.
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Identify emerging trends, formats, and storytelling opportunities that elevate artist campaigns and drive audience engagement.
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Collaborate with Marketing, Digital, Creative, A&R, Artist Management, and external partners to execute integrated content strategies.
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Create repeatable content formats and creative franchises that strengthen artist brands and expand audience reach.
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Balance reactive, real-time storytelling with long-term campaign planning to keep artists culturally relevant across digital platforms.
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Manage production timelines, budgets, vendors, and freelancers to ensure projects are delivered on time and within scope.
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Provide creative direction and constructive feedback throughout the production process to maintain a high standard of creative excellence.
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Organize and manage production assets, footage, and deliverables to support ongoing campaigns and future content opportunities.
Bring your VIBE:
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Bachelor's degree in Film, Media Production, Marketing or a related field, or equivalent professional experience.
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3–5 years of experience producing creative content for digital, social, entertainment, media, or brand marketing; preferred experience in the music industry.
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Demonstrated experience developing creative concepts and managing productions from ideation through final delivery.
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Experience capturing and directing content in fast-paced environments, including live events, performances, backstage, studio sessions, and on-location productions.
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Working knowledge of production workflows, including budget management, pre-production planning, shoot execution, post-production, and content delivery.
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Strong creative instincts with an understanding of platform-specific storytelling, audience behavior, and social media trends.
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Excellent project management and organizational skills with the ability to manage multiple productions and shifting priorities simultaneously.
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Strong communication and interpersonal skills with the ability to build trust with artists, managers, and internal stakeholders.
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Proficiency with production tools and creative software, including Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) or equivalent production workflows, is preferred..
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Experience working with artists, creators, influencers, or talent is helpful.
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Comfortable working flexible hours, including evenings, weekends, and travel as required by artist schedules and live events.
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Creative, Design & Production
Salary Range:
$54,000- $75,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
