Job Overview:
At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.
The Consumer Insights Associate Manager, Dr Pepper, Crush & Schweppes is responsible for ensuring the voice of the consumer informs business decisions across some of KDP's most iconic flavored CSD brands. Reporting to the Senior Manager, Consumer Insights, this role will support the development of consumer, category, and consumption insights that drive growth across the portfolio.
The Associate Manager will partner closely with Brand Marketing, Innovation, Commercial, and Analytics teams to deepen understanding of consumers, identify growth opportunities, and help shape brand and innovation strategies. This role will also play a key role in managing KDP's beverage consumption tracking capabilities, helping uncover shifts in consumer behavior, occasions, and category dynamics that inform future business decisions.
Specific responsibilities include:
Support the consumer insights agenda across Dr Pepper, Crush, and Schweppes, including brand strategy, innovation, communications, and portfolio initiatives.
Integrate primary research, syndicated data, consumption tracking, marketplace trends, and competitive intelligence into clear, compelling recommendations.
Partner with cross-functional teams to identify opportunities to leverage emerging methodologies, AI-enabled tools, and advanced analytics to deepen consumer understanding and accelerate decision-making.
Be Part of a High-Performing Team
Build strong relationships across Brand Marketing, Innovation, Commercial, Analytics, and Consumer Insights teams.
Demonstrate curiosity, initiative, and a desire to continuously learn and expand expertise across brands, categories, and consumers.
Drive Growth Through Consumer Understanding
Deliver Insights That Drive Action
Translate consumer, category, and marketplace understanding into recommendations that influence brand, innovation, and commercial decisions.
Advance Consumer Understanding
Serve as a passionate advocate for Dr Pepper, Crush, and Schweppes, helping teams understand the consumers, occasions, and experiences that drive brand growth.
Characteristics of Success
People with an infectious spirit who are passionate about beverages, consumers, brands, and winning in the marketplace.
Naturally curious individuals who seek to understand consumers, culture, and category dynamics at a deeper level. They ask thoughtful questions, challenge assumptions, and uncover opportunities others may miss.
Individuals who can connect consumer understanding to business opportunities and translate insights into action.
DATA-DRIVEN DECISION MAKING
People who enjoy working across multiple data sources and can uncover meaningful patterns that drive business growth.
Individuals who embrace new technologies, methodologies, and ways of working. They are excited to learn, adapt, and continuously build new capabilities.
COLLABORATIVE PARTNERSHIP
Strong team players who build productive relationships, influence without authority, and work effectively across functions.
Self-motivated individuals who take ownership, move with urgency, and are committed to delivering meaningful business results.
- Salary Range: $76,400-$115,000
- Actual placement within the compensation range may vary depending on experience, skills, and other factors
- Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
- Annual bonus based on performance and eligibility
Requirements:
Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field.
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking . In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.
