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Head of Paid Growth & Acquisition

Call On Doc
Irving, TX

Quick Apply

Job Details

Full-time
$200,000 - $250,000 a year

Qualifications

Data analysis reporting
Managing budgets in a search marketing role
Digital marketing budget management
Pay-per-click (PPC) advertising
Marketing analytics
Marketing agency experience
Paid search marketing
Managing digital marketing teams

Full Job Description

The Opportunity

We are seeking a highly analytical, commercially minded, and execution-oriented Head of Paid Growth & Acquisition to lead and scale patient acquisition, paid growth strategy, and performance marketing across the company’s core healthcare programs.

This is NOT a traditional PPC manager role.

This role sits at the intersection of:

performance marketing
unit economics
subscription growth
cohort analysis
healthcare consumer behavior
strategic capital allocation
growth experimentation
acquisition scalability

You will own the acquisition engine responsible for driving profitable, scalable growth across multiple healthcare service lines and recurring revenue programs.

You will work directly with the CEO and leadership team to help shape the future growth infrastructure of the company.

This role is ideal for someone who:

thinks like an operator, not just a marketer
understands acquisition economics deeply
thrives in high-growth environments
can connect paid acquisition to downstream business outcomes
understands that profitable growth matters more than vanity metrics

What You’ll Own

Paid Growth & Acquisition Strategy

Develop and execute paid acquisition strategy across Google, Meta, YouTube, TikTok, affiliate, and emerging channels
Allocate acquisition budgets across service lines based on contribution margin, retention potential, payback periods, and strategic growth priorities
Identify scalable growth opportunities across episodic and longitudinal healthcare programs
Build scalable paid growth infrastructure capable of supporting national expansion

Unit Economics & Cohort Performance

Drive acquisition decisions using:
- CAC:LTV analysis
- cohort retention
- contribution margin
- payback periods
- refund and approval rates
- subscription conversion rates
- traffic quality analysis
Build frameworks to distinguish high-quality traffic from low-quality traffic
Partner closely with finance, operations, and lifecycle teams to improve acquisition profitability and long-term patient value

Performance Marketing Oversight

Manage and hold external PPC/media buying agencies accountable to business outcomes, not just advertising metrics
Oversee campaign structure, scaling strategy, audience targeting, creative testing, bidding strategies, and attribution
Improve acquisition efficiency without sacrificing long-term enterprise value
Establish disciplined acquisition governance and reporting systems

Experimentation & Funnel Optimization

Lead structured experimentation across:
- landing pages
- onboarding flows
- pricing strategy
- creative
- messaging
- channel mix
- conversion optimization
Establish testing frameworks with:
- clear hypotheses
- success metrics
- kill criteria
- decision timelines
Work cross-functionally with product, UX/UI, lifecycle, operations, and leadership teams to improve acquisition performance and downstream retention

Reporting, Forecasting & Analytics

Build executive-level acquisition reporting dashboards tied to business outcomes
Translate marketing performance into actionable business insights
Develop acquisition forecasting models and scaling recommendations
Present data-driven recommendations tied to financial and operational performance

What Success Looks Like

Within 6–12 months, successful candidates will:

improve patient acquisition quality
scale high-LTV programs profitably
improve payback periods and contribution margin
reduce inefficient spend
increase subscription conversion and retention quality
improve growth experimentation velocity
build scalable acquisition systems and infrastructure
create a disciplined, data-driven growth culture
establish CallonDoc as a category leader in digital healthcare acquisition

Required Qualifications

Experience

5+ years in growth acquisition, paid growth, performance marketing, or acquisition strategy
Experience managing significant paid media budgets ($500k+/month preferred)
Proven experience scaling subscription, recurring revenue, or high-LTV businesses
Strong hands-on understanding of Google Ads and Meta Ads ecosystems
Experience managing agencies and/or internal acquisition teams
Strong analytical and reporting capabilities

Strongly Preferred

Telehealth, healthcare, DTC healthcare, digital pharmacy, subscription commerce, fintech, SaaS, or other recurring revenue experience
Experience with:
- CAC:LTV modeling
- cohort analysis
- retention economics
- payback analysis
- experimentation systems
- funnel optimization
- acquisition forecasting
Experience scaling acquisition in highly regulated industries

What We’re Looking For

Analytical Operator

You naturally think in:

unit economics
cohorts
payback periods
marginal CAC
retention quality
contribution margin

Not just:

CTR
CPC
ROAS

Commercial Thinker

You understand that acquisition is a capital allocation function, not just an advertising function.

You know how to determine:

where the next growth dollar should go
when higher CAC is justified
when traffic quality matters more than cheap conversions

Strategic + Hands-On

You can think strategically while still operating at execution depth.

You are comfortable:

challenging agencies
making budget allocation decisions
improving funnel performance
building growth systems
moving quickly with imperfect information

Builder Mentality

You thrive in environments where:

systems are evolving
infrastructure is still being built
experimentation is constant
speed and iteration matter

Ownership Mindset

You take accountability for outcomes, not just activities.

You are energized by:

solving hard growth problems
building scalable systems
improving business performance
driving measurable impact

Quick Apply

Refine Your Search

head of marketing jobs in plano tx

Head of Paid Growth & Acquisition

Head of Marketing - Vingcard Americas

Chief Marketing Officer

Head of Go To Market/GBS/ Healthcare & Life Sciences

Head of Brand Activations

Head of Fundraising

Personal Assistant/Executive Assistant/Chief of Staff

Chief of Staff

Vice President and Chief Development Officer

Head of Destination School

Global Platform & Solutions Head – ServiceNow Practice

Chief Revenue Officer (CRO)

Head Padel Coach

Head Soccer Coach