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If you're energized by the opportunity to influence the future of surgical innovation, this role offers the chance to make a lasting impact. As a key member of the power team for trauma, you will help shape the strategy and execution behind our next-generation CD handpiece and accessory portfolio. Working across functions, you'll focus on developing solutions that deliver tangible clinical value, improve operating room efficiency, and address the evolving needs of surgeons and healthcare systems worldwide.
This role is hybrid in Kalamazoo, MI and will require 3-4 days per week in office.
What you will do:
- Gather and collate competitive information to drive insights
- Anticipate the needs of customers and patients and create a superior value proposition
- Obtain insights by leveraging key opinion leaders
- Understand customers and optimizes value proposition
- Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
- Effectively use and interpret qualitative and quantitative research
- Utilize market research and third-party data to identify key industry trends
- Collaborate cross-departmentally to lead the new product development (NPDP) process
- Understand new product development process and its effect on the business
- Build financial business case model to support new product development funding and product return on investment
- Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
- Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
- Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
- Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
- Understand the costs of acquiring new customers vs. retaining current customers
- Understand how to target customers based off of total market potential and opportunity
- Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
- Lead the development of sales tools and channel communication.
- Understand and predict sales trends in the market
- Research key factors, measurements and variables used in forecasting
- Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
- Develop contingency plans in the event of a supply chain interruption
- Create and communicate a value proposition
- Develop pricing consistent with the Marketing Strategy and brand positioning
- Develop new marketing channels and tools
- Define performance criteria used for evaluating business trends and activities
What you will need:
Required:
- Bachelor’s degree required
- 6+ years of work experience required
Preferred:
- MBA preferred
- 3+ years medical device experience preferred
- New product development or marketing experience preferred
- Excellent presentation and interpersonal communications skills
United States of America Pay Ranges:
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USN: $102,600 - $171,000 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
