Director of Digital and Social
Maine Mariners —Portland, ME
- Weekends as needed
- 7 years
- Bachelor's degree
- Senior level
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Director of Digital and Social

Maine Mariners
Portland, ME

Apply Now

Job Details

Qualifications

Photo editing
Bachelor's degree
Graphic design software
Image content creation
Managing projects
Social media brand management
Cross-functional communication
Copywriting experience
Content publishing

Full Job Description

Our Team:

The Maine Mariners are a proud member of the ECHL, the premier AA professional hockey league in North America and a key development pipeline to the National Hockey League. As the ECHL aﬃliate of the Boston Bruins, the organization benefits from a strong and collaborative relationship with one of hockey’s most historic and successful franchises. The organization is committed to delivering a first-class sports and entertainment experience while serving as a central pillar of the Portland community.

The Mariners have built strong momentum in recent seasons, establishing a winning culture throughout the organization and advancing to the second round of the Kelly Cup Playoffs, while also driving significant growth in attendance, ticket sales, corporate partnerships, and overall revenue. This combination of on-ice success and business performance positions the club for continued growth and long-term success.

Position Summary:

The Director of Digital and Social Media will produce original video content, manage social media channels, and be the leader of all things digital at the Maine Mariners. Your primary goal will to be a storyteller, creating and producing engaging content. You will be drive brand awareness, engage audiences, and increase conversions by setting digital vision, managing creative teams, and analyzing KPIs.

What You Will Do:

Concept, creative direct, shoot, and edit high-quality photo/video content and design graphics from pre-existing templates
Develop, produce, and creative direct original photo/video formats, series, and one-off creative concepts that drive engagement on social and in arena
Lead the publishing of content and community management across Instagram, Facebook, TikTok, X (Twitter), Threads, and YouTube
Provide real-time social coverage at all Mariners events, including games, community events, and beyond
Support Mariners players with social best practices, supplying them with assets and amplifying their personal content on team channels where appropriate
Drive revenue through marketing efforts, promotions, and partnerships on digital platforms.
Manage network of local freelance photographers, videographers, and creatives to produce high impact content in line with brand storytelling standards

Skills You Will Need:

Expert in Adobe Creative Suite
Exceptional short-form video and photo production skills - you can shoot, edit, and publish polished content under pressure in a live environment
Deep, native understanding of social platforms—you use these platforms every day and know what makes content perform
Sharp copywriting skills with the ability to match voice and tone to each platform and audience
Highly organized and able to manage multiple projects simultaneously under deadline pressure
Collaborative team player with strong cross-functional communication skills, with ability to deliver autonomously and as part of a team

Qualifications

7+ years experience producing digital and social media content
Bachelor's degree in Digital Media, Communications, Film/Video Production, or a related field
Experience contributing to or managing social media accounts for a professional or major collegiate sports franchise, entertainment property, or comparable high-volume brand
Availability to work non-traditional hours—nights, weekends, and holidays—in sync with the ECHL calendar

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Apply Now

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