A confidential Skilled Nursing Facility is seeking an experienced, motivated, and relationship-driven Director of Admissions and Marketing to lead our admissions process and strengthen relationships with hospitals, physicians, case managers, families, community organizations, and other referral partners. This position will be a multi-facility role.
This position is responsible for driving census growth while ensuring a smooth, compassionate, and clinically appropriate transition for residents entering our skilled nursing facility. The ideal candidate combines strong healthcare admissions knowledge with excellent communication, sales, networking, and relationship-building skills.
Key Responsibilities
Admissions
- Manage and oversee the facility's admissions and referral process from initial inquiry through admission.
- Review referrals and clinical information to determine appropriateness for admission in collaboration with nursing and clinical leadership.
- Maintain timely communication with hospitals, discharge planners, case managers, physicians, families, and referral sources.
- Coordinate admissions to ensure a seamless transition into the facility.
- Follow up promptly on referrals, inquiries, pending admissions, and hospital discharges.
- Maintain accurate admissions documentation and tracking.
- Monitor referral activity, conversion rates, admissions, discharges, and census trends.
- Identify barriers to admission and work collaboratively with the interdisciplinary team to resolve them.
Marketing & Business Development
- Develop and maintain strong relationships with hospitals, rehabilitation facilities, physicians, assisted living communities, home health agencies, hospice providers, and other referral sources.
- Conduct regular facility visits, outreach activities, presentations, and networking events.
- Represent the facility professionally within the healthcare and local community.
- Develop and execute strategies to increase referrals, admissions, and overall census.
- Identify new referral opportunities and maintain an active referral pipeline.
- Track marketing activities and outcomes and provide regular reports to facility leadership.
- Assist with community events, facility tours, educational programs, and other outreach initiatives.
- Promote the facility's services, clinical capabilities, rehabilitation programs, specialty programs, and overall resident experience.
Customer Service & Relationship Management
- Serve as a key point of contact for prospective residents and their families.
- Provide tours and clearly explain facility services, admissions requirements, insurance considerations, and the transition process.
- Respond to concerns and questions with professionalism, empathy, and urgency.
- Partner with nursing, social services, therapy, business office, and administration to ensure a positive admission experience.
- Maintain ongoing relationships with residents, families, and referral partners to support satisfaction and future referrals.
Qualifications
- Bachelor's degree in healthcare administration, marketing, business, nursing, social work, or a related field preferred.
- Minimum of 2–5 years of experience in healthcare admissions, skilled nursing, post-acute care, hospital marketing, or healthcare business development.
- Proven ability to develop and maintain strong referral relationships.
- Strong understanding of the skilled nursing/post-acute healthcare environment.
- Excellent verbal, written, interpersonal, and presentation skills.
- Strong organizational and time-management abilities.
- Ability to work independently while collaborating effectively with an interdisciplinary team.
- Demonstrated ability to meet census, admissions, and business-development goals.
- Proficiency with Microsoft Office and electronic healthcare/admissions systems.
- Knowledge of Medicare, Medicaid, managed care, and commercial insurance is strongly preferred.
Preferred Qualities
The successful candidate will be:
- Relationship-oriented and comfortable building trust with referral partners and families.
- Results-driven with a strong focus on census growth and conversion.
- Responsive and organized, with excellent follow-through.
- Compassionate and professional when working with residents and families.
- Confident and personable in networking and community outreach.
- Collaborative, with the ability to work effectively across clinical and administrative departments.
- Knowledgeable about post-acute care and the needs of patients transitioning from hospitals and other healthcare settings.
What We Offer
- Competitive salary based on experience
- Performance-based bonus/incentive opportunities
- Health, dental, and vision benefits
- Paid time off
- 401(k) or retirement plan
- Professional growth and development opportunities
- Supportive leadership team
- Opportunity to make a meaningful impact on residents, families, and the community
If you are an energetic healthcare professional who enjoys building relationships, growing census, and helping patients and families navigate the transition to skilled nursing care, we would love to hear from you.
Apply today to join the team!
Pay: $75,000.00 - $82,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person
