Job Title: Social Media Marketing Specialist
Job Status: Full-time, non-exempt
Job Pay: $21.15-$23.00 Per/Hr. DOE
Job KHQ, WA., is looking for a creative, social-first Marketing Specialist to join an incredible team of 15+ specialists who work collaboratively across our company on projects ranging from internal, corporate, social, community, promotional and client initiatives.
This is a hands-on creative position for someone who understands that great marketing starts with great content. A major focus of this role will be creating compelling, engaging content for KHQ's social media platforms including short-form vertical video, photography, graphics, copy and other digital content designed to capture attention and grow our audience.
You'll help develop ideas, shoot, edit, write, publish and analyze content across social and digital platforms. You'll understand the difference between content that works on television, a website, Instagram, Facebook, TikTok, YouTube and other emerging platforms.
We're looking for someone who is constantly asking: What's going to make people stop scrolling?
You are encouraged to bring your passion, personality and inspiration to the job.
We are a family-owned company that values both professional and personal growth. We encourage an atmosphere of camaraderie and continued education, giving you the opportunity to create content you will be proud of while helping carry on our 100+ year legacy as a market leader.
Essential Duties and Responsibilities
· Create and execute social-first content strategies that increase engagement, reach and audience growth for KHQ and its initiatives.
· Produce compelling short-form vertical video for platforms including TikTok, Instagram Reels, YouTube Shorts and Facebook.
· Concept, shoot, edit and publish social content from start to finish.
· Develop creative ideas for social campaigns, promotions, community initiatives and station branding.
· Write engaging social copy, headlines, captions and calls to action that encourage conversation and sharing.
· Understand the nuances between linear television, digital, social and platform-specific content.
· Identify trends, emerging formats, sounds, conversations and opportunities that can be adapted for KHQ's audience and brand.
· Monitor social performance and use analytics to help determine what content is working and how to improve it.
· Repurpose existing KHQ content into compelling social and digital formats.
· Shoot and edit both horizontal and vertical video, understanding how framing, pacing, graphics, captions and storytelling change between platforms.
· Produce photography and graphics for social, digital, promotional and community initiatives.
· Write digital content, including blogs and search-engine-optimized content.
· Participate in community events and station appearances, capturing content and helping KHQ connect with audiences in person and online.
· Work collaboratively with the marketing, news, sales and other teams across the company.
· Stay current on emerging social platforms, content trends, technology, AI tools and digital storytelling techniques.
· Other duties as assigned.
Education and Experience
· High School Diploma or equivalent.
· Prior hands-on content production experience.
· Demonstrated experience creating content for social media platforms.
· A portfolio or examples of social media, video, photography or digital work is strongly preferred.
· Strong understanding of social media trends, audience engagement and short-form video.
· Promotions, marketing, journalism, communications or television experience preferred.
· Hands-on camera experience.
· Strong writing and storytelling skills.
· Experience creating both vertical and horizontal video.
· Strong computer background and proficiency with creative tools including:
o Adobe Premiere
o Adobe After Effects
o Photoshop
o Canva
o CapCut
o macOS
o YouTube Studio and/or other social publishing and analytics platforms
· Experience with broadcast HD cameras, lighting and sound preferred.
· Ability to write scripts and develop content from concept through completion.
Requirements
· Must possess a valid driver's license with good driving record.
· Ability to be insured under company insurance.
· Personal auto insurance must meet minimum state requirements.
· Willingness to work outside in the elements for events and productions.
· Ability to lift and carry camera and lighting equipment.
· Ability to work independently and as part of a team under tight deadlines.
Physical Demands
· Standing, walking, bending, lifting and moving during shoots and events.
· Driving to various shoot locations.
· Possible long or irregular hours during productions, events or special projects.
Work Environment
· Both indoors in a studio setting and outdoors shooting in various weather conditions.
· Possible exposure to moderate or high noise levels both indoors and outdoors.
· A fast-paced, deadline-driven media environment.
What We Offer
We are a family-owned and operated multi-business organization with a heart for the community we serve and our employees! We set you up for success by providing the necessary tools and training needed to succeed in your position. This includes:
· A friendly, supportive and professional team atmosphere.
· Competitive wages and benefits including Medical, Dental, Vision, 401K matching, Employee Assistance Programs and so much more!
· Vacation days, Sick Time, Paid Holidays, Floating Holidays and more.
· A work environment that values creativity, professional growth and work/life balance.
· Opportunities to work on projects that reach audiences across television, digital and social platforms.
For detailed information regarding benefits, vacation, sick and holiday time, please copy and paste the following link into your browser: NonStop Local Benefits
What Next?
If you want to be part of our winning team and live and work in the beautiful Pacific Northwest, email your cover letter and resume to Luke Thoburn, Director of Employee Development, at [email protected], or [email protected].
And don't just tell us you're creative — show us.
When you apply, please include examples of your work, particularly social media videos, Reels, TikToks, YouTube Shorts, photography, graphics, campaigns or other digital content you've created.
Complete your application at https://cowlesco.vistahrms.com/ and complete all required fields. Upload any supporting documents such as a resume, cover letter, references and examples of work. At the end of your profile creation, simply pick the position(s) you would like to apply for and press "submit." It's that easy!
If you already have a company profile, log in and update your information where necessary, then apply to the open requisition.
If you need assistance with creating or logging into your candidate profile, please email [email protected] and an HR representative will respond as quickly as possible.
At Cowles Company, we are committed to providing equal employment opportunities to all qualified individuals. Our commitment to equal employment opportunity is unwavering, and we strive to create an environment where everyone feels empowered to contribute their unique perspectives and talents. We believe that together we can build a brighter future for our employees and our organization, enrich our organization, drive innovation and fuel our success. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by applicable federal, state or local law. We comply with all applicable laws governing nondiscrimination in employment and strive to maintain a respectful, professional workplace where individuals are evaluated based on merit, performance and business needs.
Women and minorities are encouraged to apply.
All candidates selected for hire will be required to submit a background check.
Drug Testing, including THC, applies to safety-sensitive positions.
Position open until filled.
Pay: $21.15 - $23.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Work Location: In person
