Job Description:
Marketing Manager for Advancement
Fairfield University, Fairfield, CT
Position Summary
Reporting to the Associate Director of Advancement Marketing, the Marketing Manager for Advancement leads the design and execution of all integrated marketing campaigns and communication efforts for the Office of Advancement. This role involves working across various giving groups to lead the strategy, development, execution, and assessment of integrated marketing and communications plans to align with the University’s strategic priorities.
A central function of the Marketing Manager is to provide high-quality content and strategic planning for the Office of Advancement’s marketing and communications campaigns. This includes working closely with a variety of Advancement partners and Marketing team members to develop effective copy and design for print, email, web, social media, video, and more to align with institutional priorities and Advancement goals.
This role also includes oversight of marketing and communications for Fairfield Bellarmine, Fairfield University’s two-year associate degree program, across web, print, social media, events, and related channels. This involves coordinating with internal teams to ensure all efforts are effectively planned, developed, and executed in alignment with University brand standards and strategic direction.
Responsibilities
Develop creative/innovative brand integration strategies for the Advancement team to support overall goals with a focus on compelling marketing campaigns as well as informational, promotional, and public relations projects.
Oversee day-to-day marketing and communications activities for Advancement.
Oversee and coordinate marketing and communications for Fairfield Bellarmine across web, print, social media, events, and related channels.
Oversee production schedules and communication timelines for various projects, tracking budgets and deliverables.
Manage the development of collateral, promotional plans, and signature University events.
Define and track key performance metrics and ROI for all efforts.
Manage the creation and development of content for collateral, press releases, e-communications, website, social media, and other related marketing and communication efforts.
Maintain strong working relationships with internal departments.
Provide consistent and measurable reporting on a monthly and annual cadence.
Participate in the professional development of the department. This involves:
Promoting efficiency and courtesy throughout the University community
Participating in departmental/staff meetings as necessary
Serving as a responsible committee representative as requested
Communicating effectively with supervisor concerning pertinent matters
Promote safe and secure working conditions. This involves:
Promoting the proper utilization of equipment, tools, and materials
Notifying supervisor immediately regarding any unsafe working conditions
Other duties as assigned.
Required Qualifications
Bachelor's degree in a related field.
A minimum of 3-5 years of marketing, project management and/or non-profit experience, including project management and strategy development.
Excellent client/project management and organizational skills.
Excellent written and verbal communication, including strong editing, grammar, and proofreading skills.
The ability to effectively present ideas.
Experience managing the development of both digital and print materials.
Detail-oriented, with high standards for brand, messaging and quality.
Ability to work with a wide variety of constituents across campus.
Preferred Qualifications
Good sense for visual appeal of marketing materials, design, and photography
Proactive problem-solving skills
Experience working in higher education, nonprofit, or a highly matrixed organization
Duties may be changed and/or be added at any time.
Disclaimer:
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Category:
Marketing - Admin
Performs such other duties, responsibilities, and activities as required by supervisor and as departmental/University needs indicate.
The above information indicates the general nature and level of work performed by employees within this classification. It is not designed to contain and should not be interpreted as a comprehensive inventory of all duties, responsibilities, activities, and/or qualifications required or expected of employees assigned to this job. Duties, responsibilities, and activities may change and new ones may be assigned at any time, with or without notice.
All offers of employment are contingent upon a satisfactory background check.
Fairfield University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
