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Sr Manager Activation and Engagement

CVS Health -
Woonsocket, RI

Apply Now

Job Details

Full-time
$82,940 - $182,549 a year
11 days ago

Benefits

Health savings account
Health insurance
Dental insurance
Flexible spending account
Paid time off
Vision insurance

Qualifications

Bachelor's degree
Data interpretation
Leading team collaboration initiatives
Research findings presentation
Cross-functional team management
Cross-functional communication

Full Job Description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Supplemental Benefits and Directed Spend Team is one of the fastest-growing business units across CVS, operating at the intersection of retail and healthcare. This role will own and drive key engagement and activation strategies, translating business priorities into scalable, high-impact member experiences.

The Sr. Manager will operate with a high degree of autonomy, leading end-to-end execution of engagement initiatives, identifying opportunities to improve performance, and influencing cross-functional partners to deliver results. This role is accountable for driving measurable outcomes across activation, engagement, and program adoption, while helping shape the roadmap and long-term engagement strategy.

Key Responsibilities

Own and evolve execution of the Deals & Engagement Engine, identifying opportunities to improve visibility, relevance, and performance
Lead development and execution of engagement and activation strategies across Medicare, FSA/HSA, and Employer segments
Drive cross-functional alignment with Product, Marketing, and Analytics to influence experience enhancements across rewards, search, and shopping journeys
Own personalization and targeting initiatives, defining strategy and ensuring execution delivers measurable improvements in conversion and engagement
Define, track, and act on KPIs, proactively identifying performance drivers, risks, and optimization opportunities
Own delivery of measurable financial and engagement outcomes, driving quantifiable lifts in conversion, member spend, and program adoption
Lead cross-functional initiatives end-to-end, removing blockers and driving accountability across Product, Marketing, Analytics, and Operations
Translate insights into action, prioritizing opportunities and influencing stakeholders to implement improvements
Develop and scale best practices, building playbooks and repeatable processes to improve engagement performance over time
Provide mentorship and leadership, raising the bar for execution excellence

Required Qualifications

5–8 years’ experience in product, digital engagement, analytics, or related strategy roles
Demonstrated ability to own initiatives end-to-end and drive measurable business outcomes
Strong analytical mindset with ability to independently identify opportunities and prioritize actions
Proven ability to influence cross-functional teams without direct authority
Strong communication skills with ability to synthesize and present insights
Bachelor’s degree

Preferred Qualifications

Background in personalization, targeting, or lifecycle marketing
Omni-channel retail, healthcare, or fintech experience
Advanced degree preferred

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/13/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Apply Now

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