CBG is passionate about people! CBG lives for the opportunity to make a difference in not only our members’ lives, but also our employees. We believe that employee growth and engagement is the framework of a flourishing company. If you are looking to start your career at a company that is passionate about employee development, consistent training and education, and a fun work environment, we would love to speak with you!
About Us
We value employee growth and engagement and always strive to ensure our employees are challenged, motivated and rewarded for their hard work and loyalty.
Job Summary
The Content Marketing Strategist is a strategic and creative marketing professional responsible for developing compelling content and visual communications that clearly articulate our value proposition across multiple channels. This role plays a critical part in supporting brand awareness, sales enablement, and client engagement through the creation of high-quality presentations, marketing collateral, social media content, website content, and thought leadership materials.
Working closely with the Sales, Marketing, and Account Management teams, this individual will transform complex healthcare and pharmacy benefit management (PBM) concepts into clear, engaging, and visually impactful content that differentiates our organization in the marketplace.
Key Responsibilities
Content Strategy & Development
- Develop and execute content that supports marketing, sales, and business development objectives
- Translate complex healthcare and PBM concepts into clear, compelling, and audience-focused messaging
- Create and maintain messaging frameworks, value propositions, and positioning statements
- Ensure consistency of brand voice and messaging across all channels and materials
- Presentation Development & Sales Enablement
- Create executive-level presentations for prospective clients, consultants, brokers, and industry events
- Develop sales presentations, finalist presentations, pitch decks, and client-facing materials
- Partner with Sales and Account Management teams to communicate key differentiators and value drivers
- Design visually engaging presentations that effectively communicate business impact and outcomes
Digital Marketing & Social Media
- Develop and manage content for LinkedIn and other social media platforms
- Create blog posts, thought leadership articles, email campaigns, and website content
- Support content calendars and campaign execution across digital channels
- Monitor content performance and recommend optimization strategies
Marketing Materials & Graphic Design
- Develop and manage a wide range of marketing and sales collateral, including:
- One-pagers
- Product sheets
- Case studies
- Infographics
- Brochures
- Presentation templates
- Sales enablement materials
- Event and conference materials
- Ensure all materials align with brand standards and visual identity guidelines
- Create visually compelling designs that enhance communication and engagement
Marketing Operations & HubSpot Management
- Utilize HubSpot to support content distribution, campaign execution, lead nurturing, and reporting
- Maintain and optimize marketing assets, landing pages, forms, and email templates
- Track content performance and marketing engagement metrics
- Collaborate with Sales and Marketing leadership to support pipeline growth initiatives
Content Library & Knowledge Management
- Maintain centralized content and marketing asset libraries
- Manage presentation, collateral, and social media content repositories
- Ensure content remains current, relevant, and aligned with market trends
- Identify opportunities to repurpose and maximize content across channels
Continuous Improvement
- Analyze content performance and engagement metrics
- Gather feedback from Sales, Account Management, and leadership teams
- Recommend improvements to messaging, design, and content strategy
- Stay informed on healthcare, PBM, and marketing industry trends and best practices
Qualifications
- 5+ years of experience in content marketing, communications, marketing strategy, or a related field
- Experience in healthcare, PBM, insurance, benefits consulting, or a related industry strongly preferred
- Exceptional writing, editing, storytelling, and communication skills
- Demonstrated ability to translate complex concepts into clear, persuasive, and audience-focused content
- Advanced proficiency in Microsoft PowerPoint, including presentation design and executive-level storytelling
- Strong graphic design skills with experience using Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, Figma, or similar design tools
- Experience developing marketing collateral, presentations, social media content, blogs, and digital assets
- Hands-on experience with HubSpot, including email marketing, landing pages, workflows, reporting, and CRM integration
- Strong understanding of content marketing, brand positioning, and demand generation principles
- Ability to manage multiple projects, prioritize deadlines, and collaborate across departments
- High attention to detail with a strong focus on quality, consistency, and brand standards
- Experience with website content management systems (CMS) and digital marketing platforms preferred
- Knowledge of SEO, content optimization, and social media best practices preferred
- Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, Business, or a related field preferred
Travel
Occasional travel may be required for client meetings, team offsites, or industry events
Shift Details
Some flexibility in hours is allowed, but the employee must be available during “core” work hours to meet the needs of our business. Extended hours, weekends and holidays may be required pursuant with industry and client demands.
Our Advice to You
CBG is fiercely focused on hiring individuals to contribute to our culture. If you speak passion, excellence, service, ambition, fun… we want to speak with you! We believe that your personality is as important as your experience and qualifications, so when we do have the opportunity to speak together, be authentic, be genuine, be you! Showcase your experience and your passion.
CBG is a proud promoter of equal opportunities for training, compensation, transfer, promotion, and other aspects of employment for all qualified applicants and employees. CBG supports Equal Employment Opportunities without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, or veteran status when hiring – under federal, state and local laws.
CBG is a drug-free workplace. All candidates are required to pass a Drug and Background Screen prior to employment.
Pay: $85,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Application Question(s):
- Do you have experience creating content in the healthcare, PBM, or insurance industry? (Yes/No)
- Do you have a bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or a related field? (Yes/No)
- Have you managed a content calendar or social media presence (e.g., LinkedIn) for a company or client? (Yes/No)
Experience:
- content marketing, communications, or marketing strategy: 5 years (Required)
- CRM (email, landing pages, workflows, reporting): 1 year (Required)
- Adobe Creative Suite, Canva, or Figma: 1 year (Preferred)
Work Location: Remote
