Growth Marketer & Paid Media Specialist (Chief Marketing Officer Track)
Systemata | Provo, UT | In-Person | Full-Time | Founding Equity Seat
Our Mission — Read This First
We help business leaders feel even more stoked about their business than the day they started.
Our vision is to become the most effective, trusted, go-to firm for leaders who want to turn chaos into clarity through systems design and implementation.
We live six values, every day, in everything:
- Unambiguous communication — no vague updates, no guessing games
- Proactive problem solving — see it, own it, fix it before anyone asks
- Framework-focused thinking — principles over one-off hacks
- Data-driven decisions — the scorecard settles debates, not opinions
- Human-centered AI — technology serves people, never the reverse
- Fixing things one time, for all times — every fire becomes a system
If these values do not resonate with you at a deep level, we wish you the best of luck — but please stop reading here. If they do, keep reading.
The Problem You Are Coming to Solve
Systemata has a premium offer that agency owners genuinely need — and zero predictable lead flow. Every client so far has come from the founder's personal network and manual outreach. There is no ads account humming, no funnel converting, no pipeline the business can count on next month. You are being hired to build the lead engine from nothing: the copy, the campaigns, the landing pages, the tracking — all of it — and hand the sales seat a steady stream of qualified conversations with agency owners.
Who you'll be speaking to: founders of high-ticket creative and digital marketing agencies ($5M–$15M revenue, 15–40 employees) who have become the bottleneck of their own company — drowning in chaotic client onboarding, chasing brand assets, and losing momentum in the first 30 days of every client relationship. You'll learn this buyer cold.
The Player-Coach Daily Reality
This is a technical, hands-on-keyboard role — not a strategy deck role. On any given day you will:
- Write direct-response ad copy and hooks aimed at agency founders
- Build, launch, and optimize campaigns inside Meta Ads Manager and Google Ads
- Build landing pages and funnels; set up pixels and end-to-end tracking
- Build automated email nurture sequences in our CRM
- Design basic creative assets; report your cost per qualified call weekly
- Write the qualification checklist that defines a "qualified" call — you own what qualified means, and sales is measured against your definition
You execute all of it yourself first. That is how you earn the right to hire and manage the team that replaces you.
Your ONE KPI: Cost per Qualified Booked Call
Every role at Systemata owns exactly one number. Yours:
- What it means: how efficiently you turn marketing dollars into booked sales calls with agency owners who actually fit our client checklist — not tire-kickers
- The math: total marketing spend ÷ qualified calls booked
- Where it's tracked: the ads + CRM attribution dashboard, reviewed every Friday
- Success: $500 or less per qualified call by day 90 — at our close rates that's roughly a $2,000 cost to acquire a $25,000+ client
Your Growth Path — and Why the Math Matters
Everyone at Systemata owns one KPI. When you promote and hire your replacements, their numbers mathematically compute your number — helping your people win is the only way you win.
- Level 1 (you, today): Growth Marketer & Paid Media Specialist. KPI: Cost per Qualified Booked Call.
- Level 2: Director of Marketing. Your role splits into two reports: a Content & Organic Lead (owns qualified calls from organic) and a Paid Media Lead (owns cost per qualified call from paid). Your KPI: Blended CPQC = total spend ÷ total qualified calls. Their two numbers literally compute yours.
- Level 3: VP of Marketing. Add a Funnel & Conversion Lead (owns show-through rate). Your KPI: Cost per Sales-Ready Opportunity = blended CPQC ÷ show-through rate.
- Level 4: Chief Marketing Officer. KPI: LTV-to-CAC ratio of 4:1 or better — marketing's entire pipeline math rolled into one profitability number.
Your First 90 Days
- Day 30: campaigns live; tracking verified end-to-end from click to booked call
- Day 60: 10+ qualified calls booked
- Day 90: cost per qualified call at $500 or less, with a documented, repeatable channel playbook
Bonus Milestones
- $1,000 — first 10 qualified calls booked
- $150 for every qualified call booked beyond 10 in a month (while at or under target cost per call) — uncapped; the better the engine you build, the more you earn from it
- Up to $2,500 per quarter cost per qualified call holds at $500 or less
- Every bonus is payable as cash — or convertible into Slicing Pie equity at 2x value
Compensation: Founding Equity Partner (Read Carefully)
This is not a salaried job. It is a founding seat with real ownership.
- No base salary. Your compensation = performance bonuses + profit sharing + equity.
- Profit sharing from day one: as Systemata's revenue and profit grow, your pay grows with it
- Slicing Pie dynamic equity: your ownership percentage always equals the value you've put at risk divided by the total value everyone has put at risk. Every bonus and profit share can be taken as cash or converted into slices at 2x value. Tracked transparently, adjusted in real time, fair rules for anyone who leaves.
- About the "up to $120,000 per year" in the job listing: that is the full-plan scenario — every milestone bonus, uncapped per-call earnings on a lead engine running well past target, plus founding-level profit sharing with the company hitting its year-one plan. It is opportunity, not a guarantee; it depends entirely on you being who you say you are, delivering this role as described, and the pipeline you build — which, in this seat, is the company's growth itself.
- The honest cash picture: a realistic year one at target is roughly $15,000–$35,000 in cash bonuses and per-call earnings plus your profit share. The real upside is ownership — we are building Systemata into a sellable asset with a target exit by the end of 2028, and owners share that outcome.
- If you need a guaranteed salary right now, this is not your seat — and that's okay. This seat is for someone with an entrepreneurial edge who is hungry, takes action, refuses an average life, and is willing to bet on themselves.
Who You Are
- You have run this exact playbook before. You've spent real ad budget, generated real B2B leads, can show the numbers, and can onboard yourself — we have no one to train you.
- You decide by dashboard, not by gut — attribution and tracking are second nature
- You write copy without ambiguity or fluff, and you'd rather test than debate
- You use AI aggressively but keep the human at the center of every message
Benefits & Autonomy
- Unlimited PTO — with real trust behind it. As long as your scorecard is green and your systems run without you, your time is yours.
- $1,500/year professional development stipend for courses, books, and certifications
- Complete creative autonomy over a real ad budget at a company where marketing IS the growth engine — with a straight line to CMO
- 90-day quarterly reviews on objective scorecards; promotions on hard data, not tenure
Rules of Engagement
- Communication speed: fast, high-integrity communication; messages acknowledged quickly during office hours
- Professionalism: cameras on for every video call; dress to represent your future self
- Proactive setup: your workspace and our tech stack researched, tested, and mastered before day one — "the software wasn't working" is a red flag, not an excuse
Our Hiring Process: The 4-Stage Gauntlet
We never hire off one casual conversation. If you make it through, you earned it.
- Apply: click the link below and submit your application. If approved, we schedule Stage 1.
- Stage 1 — Sanity & Logistics Phone Screen (15 min)
- Stage 2 — Systems & Scenario Interview (45 min, video): 3–4 real Systemata lead-gen problems; walk us through exactly how you'd solve them
- Stage 3 — Alignment & Startup Reality Check (45 min): your 3-year goals, and our brutally honest description of the mess you're walking into
- Stage 4 — Founder Gatekeeper Interview (30 min, in-person): culture, values, and the full 2028 vision
At any stage you may be asked to demonstrate practical skills — expect to write copy or audit a campaign live.
Apply now: https://api.leadconnectorhq.com/widget/booking/B9SheMOFa70hbzpTVw4I
Pay: Up to $120,000.00 per year
Work Location: In person
