It is essential that all employees of Pueblo School District 60 understand our mission is to provide a high-quality education that assures each student the knowledge, skills, and dispositions to lead a life of purpose and impact. Employees support the community and thrive in connecting with our students by embracing the core values of the district, which state:
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We believe that the success of every student is our most important commitment.
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We believe that collaboration and engagement with our community, parents, staff, and students are essential to our success.
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We believe that we must act with integrity, celebrate diversity, and promote equity.
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We believe that each individual must be treated with dignity and respect.
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We believe that the social and emotional well being of our students is as important as their academic needs.
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We believe that it is our responsibility to provide a safe, positive, and supportive environment for our students and staff
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We believe that our community heritage, traditions, and history should inform our response to future student and district needs.
As we embrace these values and consider their impact, we will achieve our vision of being a high performing school district that inspires community confidence. Each employee plays a part, and that contribution should bring us closer to helping each student achieve their dreams.
Job Title: Communications and Social Media Manager
Work Year: 220 days
Department: Communications
Reports To: Director of Communications and Community Relations
Salary Range: APT Salary Schedule
Benefits: Fringe Benefits based on Schedule C Benefits
Status: FLSA Status: Exempt
SUMMARY OF FUNCTIONS:
The Communications and Social Media Manager is responsible for overseeing the district's public-facing digital footprint and executes comprehensive communications campaigns. This role bridges the gap between high-level district strategy and daily content production, managing project workflows, and ensuring a unified district voice. This position reports directly to the Director of Communications and provides project direction to creative staff, including the Digital Media Coordinator
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. The physical demands, work environment factors, and mental functions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
REQUIRED:
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High School Diploma or equivalent
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Any combination of education, training, and/or experience equivalent to: BA Degree in Digital Media Arts, Communications, or related field, and three (3) years of experience in Digital Media production, photography, and/or visual and graphic design for print, web, and social media, as well as setup, breakdown, and maintenance of related equipment and software
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Valid Colorado Driver's License
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Reliable Transportation
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Employee must complete a fingerprint-based criminal background check and must be cleared by the Office of Human Resources
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Must be able to communicate effectively in English, both orally and in writing, using proper grammar and vocabulary
PREFERRED:
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Master's degree in journalism, communications, marketing, or a related field
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Extensive experience/knowledge with social media platforms use and best practices
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Accreditation in public relations by national association
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Bilingual (Spanish)
SKILLS AND KNOWLEDGE:
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Advanced oral, written, interpersonal communication, proofreading (grammar, style, syntax, spelling, and punctuation), research and analytical skills
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Operating knowledge of and experience with digital video and still cameras
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Demonstrated success in research, development, implementation and evaluation of strategic communication plans
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Excellent knowledge of Facebook, LinkedIn, Instagram, and other social media best practices
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Ability to develop strong communication strategies that create a better understanding of and support for the district
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Effectively implement the tactics that support the district's communication strategies
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Commitment of time outside the regular workday schedule to meet necessary deadlines, complete current job assignments and maintain customer satisfaction
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Ability to maintain regular attendance
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Ability to exhibit and maintain a professional manner at all times
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Ability to maintain strict confidentiality in all aspects of assignments
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Ability to coordinate daily activities and schedule with little supervision
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Ability to remain calm under trying circumstances
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Ability to understand and follow oral and written instructions in English
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Ability to prioritize, plan, organize, and work effectively, using independent judgment to complete assignments and meet timelines
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Ability to make independent decisions in accordance with established policies and procedures
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Ability to work under pressure with a multitude of on-going tasks and last-minute deadlines and changes despite frequent interruptions with minimal errors
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Possess an excellent work attitude and the ability and willingness to take ownership/responsibility for project completion; demonstrated ability to provide initiative in reaching organizational goals
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Ability to be flexible and adaptable in a variety of situations
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Ability to stay abreast of professional practices in the field of communications and public relations
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Capable of working effectively and cooperatively with people from diverse ethnic and educational backgrounds
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Ability to lead and manage employees and programs to achieve planned goals and assignments successfully
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
The following statements of duties and responsibilities are intended to describe the general nature and level or work being performed by individuals assigned to this position. These statements are not intended to be an exhaustive list of all duties and responsibilities required of all personnel within this position. This organization believes that every individual makes a significant contribution to our success. That contribution should not be limited to assigned responsibilities. Therefore, this position description is designed to define primary duties, qualifications and job scope but should not limit the incumbent nor the organization to the work identified. It is our expectation that every employee will offer his/her services wherever and whenever necessary to ensure the success of the District's/department's goals. Actual duties, responsibilities, frequency, and percentages may vary depending upon building assignments and other factors.
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Publish Pueblo School District 60 Weekly update and assist in distributing other communications district-wide
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Assist in the maintenance of the district emergency school messenger system
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Maintain Volunteers in Public Schools (VIPS) applications: conduct CBI background checks for VIPS, document VIPS applications, maintain lists of all d60 volunteers and their locations and functions, and flag CBI checks needing review
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Prepare and proof correspondence to include, but not limited to: bulletins, newsletters, press releases, publications, social media posts, and other materials as requested
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Under the direction of the Director of Communications, manage the monitoring, updating, and overseeing content on district social media sites, and utilizing best practices for various media platforms
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Collaborate with department staff, other departments, schools, and community partners to identify, develop, and incorporate delivery of information through a variety of communications platforms
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Develop, implement, and manage the District's social media strategy with a focus on continual improvement
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Maintain official records reports and filing system for communications office
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Assist in plan and monitoring the communications budget (track and monitor budget, Purchase Orders, etc.,)
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Attend Board of Education meetings, district-wide meetings/events, school based meetings/events, and community meeting/events
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Oversee a variety of district publications targeting internal and external audiences
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Coordinate with various groups to provide publication content and design
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Oversee media relations activities including serving as a contact to provide information about the district and responds to routine media inquires
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Responsible for event coordination, community relations projects and research
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Assist Director of Communications with crisis communications and media relations
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Provide support before and after normal work hours to district management on media relations activities as warranted
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Assist in planning and implementation of community engagement, public relations, marketing and media relations that support the district mission and goals
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Work with school and department staff in implementation of activities that advance internal and external communication efforts
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Assist in advising and developing internal and external communication strategies regarding district wide interests/issues
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Respond to a wide variety of requests from parents, community groups, business and others for information about the district and its operations
NON-ESSENTIAL DUTIES:
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Perform any and all other duties as assigned by the Director of Communications and Community Relations
The physical demands, work environment factors, and mental functions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL DEMANDS:
While performing the duties of this job, the employee is required to stand; walk; sit; use hands and fingers to handle or feel. The work requires the use of telephone and using fingers to operate computer keyboards. The employee is continually hearing and speaking to exchange information. The employee is required to reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.
In a 9-hour workday, this job requires:
R Rarely (Less than .5 hr per day) O Occasionally (.5 2.5 hrs per day)
F Frequently (2.5 6 hrs per day) C Continually (6 9 hrs per day)
NA Not Applicable
Stationary Standing
Occasionally
Walking (level surface)
Frequently
Walking (uneven surface)
Occasionally
Crouching (bend at knees)
Occasionally
Stooping (bend at waist)
Occasionally
Twisting (knees/waist/neck)
Occasionally
Climbing (stairs)
Occasionally
Reaching overhead
Frequently
Reaching extension
Frequently
Repetitive use arms
Frequently
Repetitive use wrists
Frequently
Repetitive use hands grasping
Frequently
Repetitive use hands squeezing
Occasionally
Fine manipulation
Continually
Using foot control
Not Applicable
Pushing/Pulling
Maximum weight: 50 lbs.
Occasionally
Lifting
Maximum weight: 50 lbs.
Occasionally
Carrying
Maximum weight: 50 lbs.
Occasionally
WORKING CONDITIONS:
The noise level in the work environment is usually moderate. The work is performed in a typical office environment. Employee is occasionally required to work in outdoor conditions including heat and cold.
Please note: If hired, a new hire packet will be emailed and must be completed prior to processing. Fingerprints will be required for all employees of Pueblo School District 60 prior to your processing date.
Pueblo School District No. 60 does not discriminate on the basis of race, creed, color, sex, sexual orientation, gender identity/expression, marital status, national origin, religion, ancestry, age, disability, need for special education services, genetic information, pregnancy or childbirth status, or other status protected by law in admission, access to, treatment or employment in its educational programs or activities. Additionally, a lack of English language skills is not a barrier to admission or participation in activities. The following individual has been designated to handle inquiries regarding the non-discrimination policies: Executive Director of Student Support Services, Andrew Burns, [email protected], Title IX Coordinator/Compliance Officer for complaints. This individual can be located at 315 West 11th Street, Pueblo, Colorado 81003, (719) 549-7100. Inquiries about Title IX can be directed to Pueblo School District No. 60's Title IX Coordinator/Compliance Officer named herein; the Assistant Secretary for Civil Rights of the Department of Education at (800) 421-3481, [email protected]; or both. Complaint procedures have been established for students, parents, employees, and members of the public. (Policy AC, AC-R-1, AC-R-2, AC-E-1, AC-E-2, AC-E-3).
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