Campaign Strategy | Paid Ads | Email/SMS | Web & Creative Direction
Location: Pullman, WAPosition: Full-time
Cherie Amour is seeking a results-driven Marketing Manager to lead brand growth, campaign execution, and overall marketing performance.
This is not a coordinator or social media-only role. You will own marketing outcomes-building and executing campaigns across paid ads, email/SMS, web, and content, while ensuring everything is visually elevated, on-brand, and conversion-focused.
We are looking for someone who can think strategically, execute creatively, and drive measurable results.
Campaign Strategy & Execution
-
Plan, execute, and optimize multi-channel campaigns across email, SMS, paid ads, social, and web.
-
Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
-
Own campaigns end-to-end: concept, execution, performance tracking, and optimization.
Paid Media & Growth
-
Manage and optimize paid advertising campaigns (Meta, Google, or similar platforms).
-
Allocate budgets, test creative and audiences, and improve performance over time.
-
Drive measurable growth in leads, bookings, and revenue.
Creative Direction, Copy & Design
-
Write clear, compelling, on-brand copy for email campaigns, ads, landing pages, and web content.
-
Create or oversee visually cohesive marketing assets with a strong attention to design and detail.
-
Ensure all marketing outputs-emails, landing pages, ads, and digital content-are polished, elevated, and aligned with brand standards.
-
Execute within tools like Canva or Adobe when needed to bring campaigns to life.
Email, SMS & Lifecycle Marketing
-
Own email and SMS strategy, including segmentation, automation, and campaign planning.
-
Build and optimize flows, promotions, and retention efforts.
-
Continuously improve engagement, conversion, and client lifetime value.
Website & Conversion Optimization
-
Manage and improve website performance, user experience, and conversion rates.
-
Develop landing pages and funnels that drive bookings and sales.
-
Identify friction points and implement improvements based on data.
Analytics & Competitive Analysis
-
Track and analyze performance across all marketing channels.
-
Use data to make informed decisions and continuously improve results.
-
Conduct competitive analysis to identify opportunities and strengthen positioning.
-
Have experience owning marketing performance, not just executing tasks.
-
Are confident managing campaigns, budgets, and measurable outcomes.
-
Have a strong eye for design and can identify what feels elevated, cohesive, and on-brand.
-
Are comfortable writing copy that is both engaging and conversion-focused.
-
Understand how paid ads, email/SMS, web, and content work together.
-
Are proactive, organized, and able to manage multiple campaigns simultaneously.
-
Thrive in a fast-paced, results-driven environment.
-
3+ years of experience in marketing, growth, or campaign management.
-
Experience managing paid advertising campaigns (Meta, Google, or similar).
-
Strong copywriting skills across email, web, and ad creative.
-
Demonstrated ability to create or direct high-quality, visually cohesive marketing assets.
-
Experience with email/SMS platforms (Klaviyo preferred).
-
Experience with website management, landing pages, or conversion optimization (WordPress preferred).
-
Strong analytical skills and ability to translate data into action.
-
Proficiency in design tools (Canva, Adobe Creative Suite, or similar).
-
Strong organizational and project management skills.
-
Background in branding, creative direction, or content strategy.
-
Experience in a direct-to-consumer, service-based, or luxury brand environment.
-
Familiarity with CRM systems and marketing automation tools.
-
Competitive salary (based on experience)
-
Performance-based bonuses tied to marketing results
-
Medical, dental, vision, life, LTD, and 401(k)
-
Paid vacation and sick leave
-
Ongoing training and development
-
Opportunity to take ownership of marketing in a growing company
Cherie Amour creates high-end, confidence-focused photography experiences. Our clients invest in more than images-they invest in an experience that helps them reconnect with confidence and a stronger sense of self.
Marketing plays a critical role in shaping that journey-from first impression to final conversion.
Submit your resume along with examples of your work.
