Graphic Designer & Content Creator
Location: New York City — In Office
Employment Type: Full-Time
Experience Level: Mid-Level
About the Role
An established premium consumer-products company is seeking a talented and versatile Graphic Designer & Content Creator to join its New York City team.
This is a hands-on creative role for a designer who can translate a refined brand identity across digital, print, e-commerce, retail, email, social media, photography, and video.
You will help shape how our products are presented at every customer touchpoint—from new product launches and e-commerce listings to email campaigns, website content, social media, sales materials, packaging support, and retail displays.
The ideal candidate combines strong graphic-design fundamentals with elevated visual taste, commercial awareness, and the ability to produce polished content efficiently. Experience working with luxury, premium and design-driven consumer products is strongly preferred.
This is a full-time, in-office position in New York City.
What You’ll Do
Brand and Product Design
- Create branded graphics that consistently reflect a premium visual identity.
- Develop complete creative packages for new product launches.
- Design product sell sheets, catalogs, line sheets, presentations, price lists, promotional materials, and trade-show collateral.
- Create retail signage, point-of-purchase materials, display graphics, and other wholesale sales-support assets.
- Support packaging updates, product inserts, instruction materials, and production artwork.
- Maintain consistency across typography, color, composition, product presentation, and brand voice.
- Prepare accurate, production-ready files for digital publishing and print vendors.
- Organize creative files, templates, photography, product assets, and brand resources.
E-Commerce and Amazon
- Create Amazon listing images, product-comparison graphics, storefront assets, Brand Story modules, and A+ Content.
- Upload and manage visual content within Amazon Seller Central.
- Build graphics that clearly communicate product features, construction, use, scale, finishes, and points of differentiation.
- Create and update website banners, landing-page graphics, product-page content, collection imagery, promotional graphics, and homepage assets.
- Work within e-commerce platforms such as Shopify to publish and update creative content.
- Optimize creative for desktop and mobile while maintaining a premium presentation.
Email and Digital Marketing
- Design and build branded email campaigns and automated flows in Klaviyo.
- Create product-launch announcements, promotional emails, replenishment campaigns, educational content, and customer-retention communications.
- Format, test, and publish responsive email campaigns.
- Collaborate with team members on campaign concepts, messaging, product priorities, and promotional calendars.
- Create supporting digital-ad graphics, banners, thumbnails, and campaign assets.
Social Media and Content Creation
- Develop social graphics, short-form videos, stories, reels, product demonstrations, animations, and campaign content.
- Help maintain a consistent visual identity across social channels.
- Adapt campaign concepts into multiple formats and sizes without compromising design quality.
- Identify opportunities to turn product launches, product features, customer questions, and brand stories into engaging content.
- Assist with content scheduling, publishing, and social media management as needed.
- Social media account-management experience is a strong plus.
Photography and Video
- Prepare products for shoots, including cleaning, positioning, styling, lighting, background selection, and prop coordination.
- Develop shot lists, mood boards, storyboards, and visual references before production.
- Capture product demonstrations, unboxings, feature close-ups, lifestyle scenes, and behind-the-scenes content.
- Edit, retouch, composite, color-correct, enhance, and resize photography for different sales channels.
- Edit short-form video with polished pacing, transitions, text, sound, and brand-appropriate visual treatment.
- Use modern creative-production tools to accelerate concept development, improve source imagery, extend backgrounds, create visual variations, and efficiently produce on-brand content.
- Coordinate with outside photographers, videographers, printers, agencies, or freelancers when needed.
- Photograph and film products using professional equipment or a high-quality smartphone setup a plus.
What We’re Looking For
- Approximately 4–7 years of professional graphic-design, brand-design, or content-creation experience.
- A strong portfolio demonstrating premium consumer-product design across digital and print.
- Excellent command of layout, typography, composition, color, hierarchy, retouching, and visual storytelling.
- Advanced proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
- Video-editing experience using Premiere Pro, After Effects, CapCut, Final Cut Pro, or comparable software.
- Experience creating Amazon content and working within Amazon Seller Central.
- Experience designing and building campaigns in Klaviyo.
- Experience producing website and e-commerce creative; Shopify knowledge is preferred.
- Ability to photograph and film products effectively, including with a smartphone when speed or flexibility is required.
- Understanding of product lighting, styling, framing, shot planning, and visual sequencing.
- Ability to take a project from initial concept through final production.
- Strong attention to detail, including product accuracy, spelling, specifications, dimensions, finishes, and brand consistency.
- Ability to manage multiple deadlines, revisions, launches, and campaign requests simultaneously.
- Comfortable receiving direct feedback and refining work without losing sight of the project objective.
- Strong organizational and file-management skills.
- A practical understanding of how creative work supports sales, conversion, customer education, and brand value.
Preferred Qualifications
- Experience designing for luxury or premium consumer products.
- A refined eye for materials, finishes, lighting, styling, and elevated product presentation.
- Experience with accessories, jewelry, watches, home goods, or other design-led categories.
- Experience managing or helping manage branded social media accounts.
- Experience developing content calendars and coordinating posts across multiple platforms.
- Motion-graphics, animation, 3D-rendering, or advanced compositing skills.
- Experience with product packaging, print production, color proofing, and vendor coordination.
- Experience creating templates and scalable design systems that improve speed and consistency.
- Copywriting or headline-development ability a plus.
- Familiarity with performance metrics for Amazon, email, e-commerce, and social content a plus.
What Success Looks Like
- Product launches are supported by complete, polished, and on-brand creative assets.
- The brand maintains a consistent premium identity across Amazon, its website, email, social media, wholesale materials, and retail presentations.
- Product features and points of differentiation are communicated clearly and accurately.
- Creative projects move efficiently from concept to completion.
- Photography and video content look intentional, elevated, and commercially effective.
- The creative library is organized, current, and easy for the wider team to use.
- Design decisions support both brand value and measurable business objectives.
Application Requirements
Please submit:
- Your résumé.
- A portfolio or portfolio link.
- Examples of premium product, e-commerce, Amazon, email, social, photography, or video work.
Applicants without a portfolio will not be considered.
We are an equal-opportunity employer and consider qualified applicants without regard to legally protected characteristics.
Pay: $73,000.00 - $84,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Application Question(s):
- Are you able to work full-time, five days per week, from our New York City office
- Please provide a link to your portfolio.
- Are you proficient in Adobe Photoshop and Illustrator?
- Have you created branded content for physical consumer products?
Work Location: In person
