Job Description
Digital Marketing Manager
Requisition ID: 4845
Job Location: Waterford - Wisconsin - United States, New Holland - Pennsylvania - United States
Category: Sales and Marketing
Job Type: Full Time
Working Mode: Hybrid
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About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Digital Marketing Manager owns the development, execution, and optimization of CNH Capital’s digital marketing strategy, driving measurable business growth, customer engagement, lead generation, and conversion across all digital channels. This role serves as the organization’s digital marketing leader, translating business and marketing priorities into integrated digital programs that deliver targeted, data-driven customer experiences and business results.
The Digital Marketing Manager is accountable for the strategy, performance, and continuous evolution of CNH Capital’s digital ecosystem, including the Customer Data Platform (CDP), lead generation, website, social media, digital advertising, text messaging, and emerging channels. Working in close alignment with the Business Strategy Marketing Manager, this role ensures marketing strategies are effectively activated through digital channels, while leveraging data, insights, and technology to optimize performance, maximize ROI, and strengthen customer and dealer engagement.
Key Responsibilities
Channel Strategy and Activation
Own the digital channel strategy and determine the optimal mix of digital channels—including web, paid media, social, email, SEO, CDP, and SMS—to deliver business and marketing objectives.
Develop and execute channel activation plans aligned with campaign objectives and business priorities.
Lead the development and management of an integrated digital ecosystem connecting customer data, content, channels, and marketing technology.
Direct execution across owned, earned, and paid digital channels to ensure a cohesive customer experience and maximize marketing effectiveness.
Audience Targeting and Personalization
Own audience segmentation strategy, leveraging CDP and other data sources to improve targeting precision and campaign effectiveness.
Design, build, and manage personalized customer journeys across digital touchpoints.
Establish targeting and personalization frameworks that ensure relevant, timely, and impactful customer communications.
Leverage customer, dealer, and behavioral data to identify growth opportunities and improve customer experiences.
Campaign Execution and Content Deployment
Lead the execution and delivery of integrated digital marketing campaigns across websites, digital advertising, social media, email, SMS, and other digital platforms.
Manage end-to-end campaign deployment, ensuring campaigns are launched on time, on brand, and aligned with business objectives.
Coordinate cross-functional teams and vendors to deliver campaign assets, content, and channel activation requirements.
Establish and maintain scalable campaign execution processes, standards, and governance to drive operational excellence.
Data-Driven Performance Optimization
Own digital marketing performance and optimization strategies, ensuring marketing activity contributes to measurable business outcomes.
Monitor, analyze, and optimize campaign performance through analytics and testing.
Manage channel investments, targeting strategies, and creative performance to maximize engagement, conversion, and ROI.
Translate performance insights into actionable recommendations and improvement plans for future marketing initiatives.
Measurement and Insights
Own the digital marketing technology ecosystem, including CDP, tracking and tagging frameworks, analytics platforms, and performance measurement capabilities.
Develop and maintain dashboards, reporting frameworks, and KPIs that provide visibility into channel, campaign, and business performance.
Serve as the primary owner of digital marketing performance insights, delivering recommendations that inform marketing strategy and business decisions.
Drive a culture of measurement and continuous improvement by establishing clear performance standards and accountability across digital marketing activities.
Experience Required
5+ years of experience in digital marketing, performance marketing, or related roles.
Proven experience executing multi-channel digital campaigns across web, social, paid media, and email/SMS.
Strong knowledge of audience segmentation, personalization, and customer journey development.
Demonstrated ability to analyze data, optimize performance, and drive measurable business outcomes.
Experience working in cross-functional environments and aligning execution with strategic objectives.
Preferred Qualifications
Experience using marketing technology platforms (e.g., CDP, CRM, marketing automation tools).
Experience managing external agencies and digital vendors.
Strong understanding of SEO/SEM, digital advertising platforms (e.g., Google, LinkedIn, Meta), and website optimization.
Experience with A/B testing, attribution modeling, and campaign analytics tools.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off
Click here to learn more about our benefits offerings! (US only)
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at
[email protected].
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