DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.
Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.
Overview
The Manager, Marketing Content & Copy plays a critical role in bringing the DeVry brand to life across key marketing channels and initiatives. This leader serves as a steward of the brand voice, partnering closely with the Brand team to develop and execute content strategies that strengthen brand awareness, engagement, and affinity while supporting organizational goals.
The ideal candidate is a creative thinker, strong writer, and proactive leader who thrives in a fast-paced, evolving environment. They possess exceptional storytelling abilities, strong attention to detail, and the ability to translate complex information into clear, compelling, and on-brand content. This role requires someone who can effectively lead and coach copywriters, collaborate across functions, manage multiple priorities, and take ownership of projects from concept through execution.
Success in this role requires a deep commitment to understanding and advocating for the DeVry brand, strong project management and organizational skills, and a passion for creating content that resonates with audiences and advances key business objectives.
Responsibilities
- Develop engaging, audience-focused copy for a variety of marketing materials, including brand campaigns, webpages, paid media, paid search, email campaigns, and other marketing initiatives.
- Serve as a champion and steward of the DeVry brand voice, tone, messaging, and personality, ensuring consistency and quality across all content and marketing channels.
- Partner closely with the Brand team to develop and execute integrated marketing campaigns, strategic initiatives, and content that strengthens brand awareness, engagement, and affinity.
- Collaborate with cross-functional stakeholders, including Product, Academics, Marketing, Compliance, and other subject matter experts to translate complex information into clear, compelling, and accurate marketing content.
- Lead, manage, coach, and provide direction to contract copywriters, ensuring high-quality output, brand consistency, and adherence to deadlines.
- Develop and optimize content using advanced SEO copywriting best practices, including keyword integration and alignment, on-page optimizations, content structure and readability, internal and external linking strategies, and EEAT principles to improve organic visibility and engagement.
- Edit and proofread content to ensure accuracy, clarity, consistency, grammatical correctness, and alignment with brand standards.
- Develop brand-focused content that supports strategic marketing objectives, audience engagement, website traffic, inquiries, and enrollment goals.
- Ensure all content adheres to university compliance requirements, regulatory standards, and approved messaging guidelines while maintaining accuracy and brand integrity.
- Manage multiple projects simultaneously in a fast-paced environment, demonstrating strong ownership, sound judgment, adaptability, and the ability to effectively prioritize competing demands while maintaining high-quality standards.
- Identify opportunities to improve content effectiveness, streamline processes, and contribute innovative ideas that advance marketing and brand objectives.
- Support and attend DeVry’s annual commencement and DeVry Day events through webpages, event materials, video and testimonial support, and on-site event execution.
Qualifications
- Work experience: 5-8+ years of experience in content marketing, copywriting, brand content, communications, or related fields with 2+ years of experience leading, mentoring, or managing the work of writers, freelancers, agencies, or content contributors.
- Education: Bachelor's degree in marketing, communications, English, journalism, or a related field.
- Content development: Proven experience developing strategic marketing content and copy across multiple channels, including digital, web, email, social media, advertising, and brand marketing initiatives with exceptional writing, editing, proofreading, and storytelling skills.
- Leadership: Demonstrated experience leading projects, managing content workflows, and providing direction, coaching, or mentorship to writers and content contributors.
- SEO: Well-versed in SEO principles, SEO copywriting techniques, and digital marketing best practices.
- Software: Experience using project management and workflow tools such as Asana, Jira, Monday.com, Workfront, or similar platforms. Must be highly proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
- AI: Demonstrated ability to leverage AI-powered tools responsibly and effectively to enhance content development, productivity, research, and workflow efficiency while maintaining quality, accuracy, compliance, and brand standards.
- Industry experience: Experience creating content within a highly regulated industry such as higher education, healthcare, financial services, or insurance is a plus.
- Soft skills: Strong attention to detail and project management skills with the ability to think strategically, collaborate cross-functionally, problem solve, and consistently deliver high-quality, innovative work in a fast-paced environment.
This position is eligible for an annual incentive bonus.
- This job will be posted for 60 days from the posting date.
DeVry University offers benefit options for full-time colleagues, including:
- 401k with up to 6% company match
- Tuition assistance and career development opportunities
- Remote & hybrid opportunities
- Comprehensive health coverage (medical, dental, vision, and mental health)
- FSA/HSA options, disability & life insurance
Benefits vary based on employment status.
We believe that a vibrant and collaborative workplace is essential to our educational mission and the success of our community. We are committed to a workplace environment where all colleagues feel valued, respected, and supported.
