Flatiron Books, a division of Macmillan, is seeking a Marketing Manager to join our team.
This is an exciting opportunity for an engaged and enthusiastic title marketer. You will oversee all aspects of developing and executing creative, customized title marketing campaigns. This role reports to the Department Head, the Senior Director of Marketing. You will work closely with editors, authors, agents, and publicists on hardcover and paperback publications across a variety of genres including: mystery/thriller, literary fiction, commercial fiction, women’s fiction, biographies and memoirs, parenting, self-help, cookbooks, and more. The ideal candidate must possess strong project and time management skills, attention to detail, and creativity.
What You'll Do:
Title-specific consumer marketing
- Develop and execute creative marketing campaigns for a wide variety of titles across genres to generate awareness and drive sales
- Develop advertising campaigns assigned titles and collaborate on ad copy, creative direction, vendor outreach and budget
- Strategize influencer marketing plans, including ARC and finished book mailings, influencer boxes, paid and organic collaborations, book club outreach, and sweepstakes with partner brands
- Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and ratings and driving sales
- Work closely with the Marketing Assistant to develop cadence, creative and messaging on organic and paid promotions across Flatiron Books’ social channels
- Attend weekly marketing meetings and title specific meetings with authors and agents
Industry marketing and sales support
- Plan and execute trade marketing campaigns, including conducting bookseller mailings, pitching bookstore and library book clubs, assisting the Macmillan Events team with trade shows, and working closely with the Macmillan Library Marketing team
- Manage the creation of sales assets, including: in store merch materials and signage, sell sheets, promotional graphics, preorder incentives and kits for accounts, Edelweiss assets and account-specific requests as needed
- Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed
Analysis and Reporting
- Maintain budget for assigned titles
- Present learnings from influencer and advertising marketing programs at title-specific post-mortem meetings
- Analyze learnings (ie ad reporting) to inform current and future campaigns accordingly
- Communicate campaign updates to authors and agents regularly
What You'll Bring:
- Excellent communication, presentation, and writing skills
- Strong understanding of influencer relationships, the advertising landscape across a variety of adult readerships, and how to reach consumer readers
- Results-oriented, motivated, resourceful, and able to work independently
- Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
- Ability to assess campaigns and pivot on strategy and execution accordingly
- Energy, creativity, and a passion for a wide variety of book genres in a fast-pacing, evolving department
- 5+ years marketing experience in trade book publishing
- College Degree or equivalent experience
- Basic InDesign, Canva and Photoshop skills
- Photography skills a plus
- Google Business Suite knowledge
- Bachelor’s Degree
The salary range for this position is $70,000 - $75,000.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
Macmillan is proud to be an equal opportunity employer, consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status, and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
