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MarTech & Lifecycle Operations Manager

Firecrown -
Remote

Quick Apply

Job Details

Full-time
10 days ago

Benefits

Health savings account
Health insurance
Dental insurance
401(k)
Tuition reimbursement
Paid time off
Parental leave
Employee assistance program
Vision insurance
Life insurance

Qualifications

Stakeholder engagement
Systems integration
Marketing automation tools
Data Integration (Data management)
CSS
Data lake
Content management systems
SQL
Integration architecture
Attribution modeling
JavaScript
Marketing automation
Data-driven problem-solving
Marketing analytics
A/B testing
CRM system proficiency
Marketing controlled experiments research
Data analytics technologies
HTML

Full Job Description

Firecrown is a dynamic and rapidly growing company that specializes in acquiring and managing the world's leading lifestyle and enthusiast publications. It operates print and internet publications, e-commerce sites, marketplaces, develops aviation real estate, and provides financing solutions.

We are seeking a talented and experienced MarTech & Lifecycle Operations Manager to join our team. The position is open to remote candidates located within the U.S.

The MarTech & Lifecycle Operations Manager supports our mission to be a data-driven business that relies heavily on first-party data to drive business decisions and growth outcomes. In this role, you will develop platform mastery to manage the technical execution, data hygiene, and automation pathways that power our audience growth. As our primary MarTech subject matter expert, you will help translate capabilities into business opportunities–bridging the gap between data architecture and marketing strategy to scale our subscriptions, memberships, and paid products.

Responsibilities

Marketing Automation & Targeting
Identify and activate actionable customer segments through audience data analysis, adhering to channel best practices.
Plan, execute, and scale lifecycle automations, behavioral email triggers, and onsite funnels to improve conversion and retention; partner with digital and operations teams to develop targeted journeys across subscriptions, memberships, and paid products.
Develop and manage onsite personalization campaigns aligned to platform capabilities and user experience standards.
Monitor, optimize, and expand cross-platform integrations to support scalability, usability, and data capture accuracy.
Serve as the primary martech SME for product, editorial, sales, and finance teams; translate technical capabilities into business opportunities.
Data Acquisition & Optimization
Build and iterate on advanced customer segmentation using first-party data, inferred preferences, and lead scoring; champion segmentation adoption across teams.
Design and execute first-party demographic capture mechanisms (forms, quizzes, surveys, etc) that are targeted, non-intrusive, and optimized for engagement.
Develop, update, and monitor email and demographic collection forms for design, functionality, and performance.
Normalize, cleanse, and enrich data to enable clean segmentation and analysis; ensure compliance with GDPR, CCPA, CASL, CAN-SPAM, and other applicable regulations.
Reporting & Optimization
Provide audience segmentation reporting to support strategy development and performance.
In addition, work with the Conversion & Growth managers to implement site metering and paywalls, ensuring smooth data capture.
All other duties as assigned.

Qualifications

Platform Experience: 5+ years of hands-on experience across multiple marketing automation, CDP, or marketing operations platforms.
Proven ability to work across digital and marketing platforms, visualize integration architecture, and build reliable connections accessible to non-technical stakeholders.
Experience analyzing and manipulating large data sets with ESPs, CDPs, and data lake environments.
Proficient in HTML/CSS (email and web), JavaScript, SQL, and API integrations with a solid understanding of data flows.
Hands-on experience with subscription/media business models, marketing automation platforms, CDPs, CRM systems, CMS platforms, tag management systems, and analytics tools.
Familiarity with attribution models, A/B testing frameworks, conversion funnels, and data/lead flow architecture.

Firecrown is an equal opportunity employer.

Benefits:

401(k)
Dental insurance
Employee assistance program
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Tuition reimbursement
Vision insurance

Application Question(s):

Describe your hands-on experience with subscription/media business models, marketing automation platforms, CDPs, CRM systems, CMS platforms, tag management systems, and analytics tools.

Experience:

Marketing automation: 5 years (Required)

Work Location: Remote

Quick Apply

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