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Organic Content Marketing Specialist, Video

Digital People -
Austin, TX

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Job Details

Temporary | Full-time
$42 an hour
14 days ago

Qualifications

Social media engagement tracking
Research

Full Job Description

Organic Content Marketing Specialist, B2B Video

Freelance through December, possible extension

40 hours a week, EST/CST hours

Travel, twice a year.

Residing in Austin, TX is most ideal and will provide one with more exposure to the studio

A global leader in the talent acquisition and workforce solutions industry is seeking a Content Marketing Manager to lead the strategy, development, and production of organic content that engages business leaders and hiring decision-makers. This role will focus on creating high-impact thought leadership content mainly across YouTube with other B2B social channels, transforming workforce trends and industry insights into compelling stories that build brand authority, audience engagement, and organic reach.

Key Responsibilities

Develop and execute an organic content strategy across video, podcast, YouTube, LinkedIn, and other digital channels.
Create and produce organic B2B thought leadership content designed to engage executives, business leaders, and hiring decision-makers.
Develop both long-form and short-form content, including executive interviews, documentary-style features, explainers, trend analyses, and social-first video content.
Translate workforce, hiring, and labor market insights into compelling, audience-focused narratives.
Create creative briefs, beat sheets, content frameworks, scripts, and editorial plans that support organic growth and audience engagement.
Manage content production from concept through final delivery, partnering with internal stakeholders and external production teams.
Oversee video shoots and production activities to ensure content aligns with brand standards and strategic objectives.
Review and approve scripts, edits, and final deliverables with a focus on quality, storytelling, and audience relevance.
Establish platform-specific best practices to maximize organic performance across channels.
Monitor content trends, audience behavior, and competitive activity to identify new organic content opportunities.
Collaborate with marketing, communications, product marketing, research, and executive stakeholders to align content with broader business initiatives.
Identify and engage subject matter experts, industry leaders, and executive voices to strengthen thought leadership efforts.
Analyze content performance metrics and use insights to optimize future content strategies and increase organic engagement.

Qualifications

5+ years of experience developing and producing organic content for B2B audiences, with some exposure to B2C content marketing.
Proven success building and executing organic content strategies across YouTube, LinkedIn, podcasts, and social media platforms.
Strong understanding of audience behavior, content consumption trends, and platform best practices.
Experience producing a range of content formats, including interviews, documentary-style videos, explainers, executive thought leadership, podcasts, and social content.
Exceptional storytelling, writing, and editorial skills, including experience creating creative briefs, scripts, and content frameworks.
Experience managing content production workflows and collaborating with internal and external creative teams.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Data-driven approach with experience using content analytics to evaluate performance and inform content decisions.
Ability to balance strategic content planning with hands-on execution.
Passion for workforce trends, leadership, talent strategy, and the future of work.

Ideal Candidate

The ideal candidate is a strategic content marketer with deep expertise in organic content creation and thought leadership. They understand how to develop engaging multimedia content that earns attention, builds credibility, and drives meaningful engagement with business audiences across digital platform.

#LI-SS1 #LI-REMOTE

About Us

Digital People places creative, interactive, and marketing talent. Let’s find the role that inspires your best work.

Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.

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