Summary:
The Digital Content & Multimedia Specialist supports First Bank of the Lake’s brand and business objectives by planning, creating, publishing, and measuring content across social media, short-form video, digital campaigns, print materials, presentations, and internal communications. This hands-on role turns marketing priorities into clear, professional, on-brand creative assets while maintaining accuracy, consistency, accessibility, and compliance in a regulated banking environment.
The position balances creative production with disciplined execution. It works within established brand standards and approval processes, partners with internal stakeholders and outside vendors, maintains organized production workflows, and uses performance data and appropriate AI-assisted tools to improve the quality, speed, and effectiveness of marketing output.
Job Functions:
Social Media Strategy, Publishing & Community Management
- Help develop and maintain channel-specific social media strategies aligned with the Bank’s brand, audiences, products, community presence, and marketing goals.
- Build and manage an editorial calendar; write, design, schedule, and publish platform-appropriate content across the Bank’s approved social channels.
- Adapt copy, creative, calls to action, dimensions, captions, hashtags, and publishing cadence to the audience and purpose of each platform.
- Monitor comments, messages, mentions, reviews, trends, and emerging issues; respond or escalate according to approved service, privacy, reputation, and compliance procedures.
- Coordinate content capture at branches, community events, sponsorships, employee activities, and other Bank initiatives; obtain required approvals and releases.
- Maintain an organized library of approved social content, templates, source files, releases, and publishing records.
Video, Photography & Multimedia Production
- Plan, script, storyboard, capture, and edit short-form videos for organic social media, paid advertising, recruiting, financial education, product awareness, community outreach, and internal communications.
- Produce platform-ready versions with appropriate pacing, aspect ratios, captions, audio, branding, thumbnails, and accessibility considerations.
- Coordinate employees, customers, locations, props, schedules, and releases for photo and video shoots; maintain basic production equipment and file-management practices.
- Repurpose long-form or event content into short clips, graphics, still images, and other channel-specific assets.
- Use AI-assisted ideation, transcription, captioning, editing, resizing, and production tools when appropriate, while protecting confidential information and complying with Bank policies and required human review.
Graphic Design, Print & Brand Support
- Design and update social graphics, digital ads, email graphics, web and landing-page visuals, flyers, brochures, posters, signage, one-pagers, presentations, recruiting materials, event collateral, and internal communications.
- Apply established visual identity standards, templates, disclosures, image rights, and production specifications consistently across channels.
Analytics, Optimization & Continuous Improvement
- Track and report relevant organic and paid performance measures, which may include reach, impressions, engagement, audience growth, video completion, clicks, conversions, cost efficiency, and content performance.
- Translate results into practical recommendations regarding content themes, creative direction, calls to action, posting frequency, platform mix, and future testing.
- Monitor platform updates, content trends, competitor activity, accessibility practices, and marketing technology; recommend opportunities appropriate for the Bank’s audience and risk profile.
Compliance & Other Responsibilities
- Assist with special projects, events, market research, vendor coordination, and other marketing responsibilities as assigned.
- Complete all required training, including Bank Secrecy Act/Anti-Money Laundering training appropriate to the position, and comply with all Bank policies and procedures
Education/Experience:
Required Qualifications
- Bachelor’s degree in marketing, communications, graphic design, digital media, journalism, or a related field; or an equivalent combination of education, portfolio quality, and relevant experience.
- Two or more years of relevant experience producing content for a business, agency, nonprofit, or other organization. A strong internship plus a demonstrated portfolio may satisfy part of the experience requirement for an early-career candidate.
- Portfolio demonstrating social media content, graphic design, and short-form video production.
- Hands-on experience managing business social media accounts, including use of publishing, scheduling, community-management, and analytics tools.
- Working proficiency with design and video-editing platforms such as Adobe Creative Cloud, Canva, Adobe Premiere Pro, CapCut or comparable tools.
- Ability to occasionally travel locally and work outside normal business hours for events or time-sensitive content, as required.
Preferred Qualifications
- Experience in banking, financial services, insurance, healthcare, government, or another regulated industry.
- Experience using approved generative-AI tools to support content development and workflow efficiency.
Skills and Competencies:
- Strong writing, editing, proofreading, graphic design, and visual storytelling skills, with the ability to create engaging content across social, digital, video, and other formats.
- Sound visual judgement and the ability to produce creative work within established brand standards while maintaining consistency across channels and formats.
- Understanding of social media best practices, audience needs, platform conventions, community management, and effective content adaptation by channel.
- Strong verbal and written communication skills; ability to collaborate effectively with varied stakeholders, incorporate feedback professionally, and work within established review and approval processes.
- Ability to manage multiple projects, priorities, and deadlines with reliable follow-through, accuracy, and attention to detail.
- Ability to interpret basic content and social media performance data, identify meaningful patterns, and translate insights into clear recommendations and next actions.
- Sound judgment when handling confidential information and content involving privacy, copyright, music and image licensing, releases, accessibility, and other applicable requirements.
- Ability to use approved digital and AI-assisted tools responsibly, with appropriate attention to accuracy, confidentiality, quality control, and established organizational guidelines.
- Ability to consider customer needs, audience expectations, and organizational objectives when developing and evaluating content.
- Ability to learn new platforms, tools, formats, and best practices and adapt effectively as business needs and digital channels evolve.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Ability to use cameras, mobile devices, and basic audio/video equipment and to move between office, branch, and event locations as needed.
- Must be able to lift and carry up to 25 pounds at times.
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Work Arrangement:
- This position is remote.
- Occasional travel may be required for in-person training or meetings.
EEO Statement:
We are an equal-opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, or any other protected category. All offers of employment shall be subject to the successful completion of all pre-employment screenings, verifications, and processes. Failure to comply with these processes or failure to successfully pass all phases of the pre-employment screening will result in a withdrawal of the employment offer.
Other Duties:
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, obligations, and activities may change at any time, with or without notice.
Compensation is based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Dental insurance
- Life insurance
- Paid time off
- Vision insurance
- Short- and Long-term disability
- Company-paid holidays
For Advertising Purposes Only: #LI-DNI
