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Director of Marketing Strategy

Barrena Branding & Messaging
Remote

Quick Apply

Job Details

Full-time
$100,000 - $130,000 a year

Benefits

Paid parental leave
Paid holidays
Health insurance
401(k)
Paid time off
Parental leave

Qualifications

Project team coordination
Content marketing strategy development
Marketing campaign leadership
Managing marketing teams
Team leadership
Marketing company internal data
Email marketing strategy development
Marketing strategy development
8 years
B2B business model
Presentation skills
Leading team collaboration initiatives
Marketing analytics
Client growth strategy
Lead generation campaigns
Video conferences (communication methods)
Growth marketing strategy
Digital marketing performance monitoring
Senior level
Account management
Achieving project delivery timelines
Marketing agency experience
Leadership
Content review
Senior leadership

Full Job Description

At Barrena, we believe great brands are built by passionate, creative, and driven people. We’re always excited to connect with individuals who are eager to make an impact in the ever-evolving world of branding and marketing. Even if you don’t see a current opening that fits your background, we’d still love to hear from you. Join our talent network to stay connected on future opportunities and become part of a supportive, collaborative team that values fresh ideas, meaningful partnerships, and helping our clients tell their stories in powerful ways.

Please Note

We are unable to hire residents of California, New York, or Washington for this position due to state-specific employment regulations. Applicants from all other U.S. states are welcome to apply.

About the Role

We’re looking for a Director of Marketing Strategy who can lead marketing strategy and client engagement across a portfolio of growing companies.

Most of our clients are B2B organizations in industries such as technology and healthcare, though we also support a small number of consumer-facing brands. The ideal candidate is comfortable developing marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries.

You will act as the strategic lead across multiple client accounts, guiding campaign direction, reviewing deliverables, and leading client meetings. You’ll work closely with our internal team and specialists to ensure marketing initiatives are aligned, high-quality, and delivering measurable results.

This role combines marketing leadership, client communication, demand generation strategy, and campaign oversight.

What You’ll Do

Lead marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
Run weekly client strategy meetings and act as the primary strategic contact for accounts
Translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
Provide strategic direction and feedback to internal specialists and contractors executing marketing initiatives
Collaborate with our project coordinator to ensure timelines and deliverables stay on track
Analyze campaign performance and recommend optimizations to improve results
Identify growth opportunities within client accounts and recommend new initiatives

Who We’re Looking For

Senior Marketing Experience
You have 8+ years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. Experience with consumer brands is a plus.

Demand Generation Expertise
You have experience building and optimizing lead generation and pipeline-driving marketing programs, including campaigns across channels such as email, content marketing, paid media, and digital marketing.

Strategic Marketing Leadership
You’ve personally developed marketing strategies and guided campaigns from concept through execution, translating business goals into measurable marketing initiatives.

Team Leadership Experience
You have experience leading marketing teams, guiding specialists, and reviewing deliverables to ensure strategic alignment and quality.

Client-Facing Experience
You are comfortable leading conversations with executives, presenting strategy, and guiding clients through marketing decisions.

Strong Marketing Judgment
You can review deliverables and provide thoughtful strategic feedback to writers, designers, and campaign specialists.

Data-Informed Thinking
You use marketing metrics and campaign performance data to refine campaigns and guide strategic decisions.

Agency Experience (Preferred)
Experience working as a marketing leader or marketing director within an agency environment is a strong plus.

Collaborative Availability
Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. This role also requires participation in periodic internal and client meetings via video.

U.S.-Based
This is a full-time W-2 role and applicants must reside in the United States.

Compensation & Benefits

Salary $100,000 – $130,000, commensurate with experience
100% employer-covered medical plan for employees
401(k) retirement plan
Three weeks paid vacation plus nine paid company holidays
Six weeks of paid parental leave
Birthday day off
Volunteer day each year to support a cause you care about
Additional PTO earned each year of tenure
Remote-first work environment with flexible scheduling
Ongoing learning and professional development support

How to Apply

Please submit:

Your resume
A brief note explaining why you’re a good fit for this role
Examples of marketing strategies or campaigns you’ve personally led
If available, include metrics or outcomes tied to those initiatives

The pay range for this role is:
100,000 - 130,000 USD per year(Remote (United States))

Quick Apply

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