Together We Innovate. Together We Change.
Interested in helping create meaningful customer experiences that strengthen brand connections and support long-term loyalty? If you enjoy transforming consumer insights into engaging experiences and working collaboratively across teams to deliver business results, this opportunity may be a great fit.
We're seeking an Assistant Marketing Manager, Loyalty Programs in Richmond, VA to support the planning, execution, and optimization of loyalty experiences across our portfolio of owned brand programs.
This role offers the opportunity to contribute to how consumers engage with our brands through rewards experiences and integrated marketing activations. Working closely with Marketing, Consumer Experience, Technology, Analytics, Legal, Compliance, and external partners, you'll help bring loyalty initiatives to life while supporting the continuous evolution of our customer engagement programs.
What You'll Be Doing:
Support loyalty strategy and roadmap development: Collaborate with cross-functional teams to help develop and execute rewards program roadmaps that align with brand objectives, consumer needs, and enterprise priorities.- Contribute to digital experience development: Support loyalty experiences by helping translate marketing strategies into business requirements, customer journeys, technical inputs, and go-to-market plans.
- Coordinate omnichannel engagement initiatives: Partner with brand, channel, creative, analytics, technology, and vendor teams to deliver integrated loyalty campaigns across web, email, SMS, social media, direct mail, and other consumer touchpoints.
- Develop marketing plans and project requirements: Assist in creating creative briefs, content strategies, channel plans, testing approaches, incentive recommendations, and measurement requirements to support program success.
- Support customer experience delivery: Help ensure consistent and engaging experiences across loyalty websites, landing pages, communications, catalogs, fulfillment programs, and rewards activations.
- Coordinate rewards and fulfillment activities: Work with vendors and internal stakeholders to support incentive programs, catalog management, redemption tracking, inventory considerations, invoicing, and budget processes.
- Monitor and evaluate program performance: Review engagement metrics, redemption trends, campaign performance, and consumer behaviors to identify opportunities for improvement and ongoing optimization.
- Help improve processes and scalability: Support efforts to identify efficiencies across systems, channels, vendors, and workflows that enhance customer experience quality and operational effectiveness.
- Foster stakeholder alignment: Maintain clear communication regarding project progress, launch readiness, milestones, dependencies, and post-launch learnings.
- Apply insights to future enhancements: Use consumer feedback, performance data, and testing results to help inform recommendations and support continuous improvement.
We Want You to Have:
Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field required.- 3+ years of experience supporting marketing programs, digital customer experiences, loyalty programs, rewards platforms, or related consumer engagement initiatives.
- Experience developing creative briefs, marketing requirements, campaign plans, content strategies, and cross-channel activation plans.
- Knowledge of digital marketing channels including websites, landing pages, email, and SMS, with an understanding of how channels work together to create connected customer experiences.
- Strong organizational and project management skills, including experience managing timelines, stakeholder inputs, testing activities, and launch execution.
- Ability to build effective working relationships and collaborate across a highly matrixed organization.
- Experience using consumer insights, analytics, and measurement frameworks to support optimization and continuous improvement efforts.
- Strong written, verbal, and presentation communication skills.
Preferred Qualifications:
Experience supporting loyalty, rewards, incentive, promotional, or catalog-based programs.- Experience working with agencies, vendors, fulfillment partners, or technology delivery teams.
- Familiarity with product ownership practices, Agile methodologies, requirements gathering, user acceptance testing, and release planning.
- Experience supporting multiple brands, customer segments, or business units with varying consumer experience objectives.
- Exposure to budget management, vendor invoicing, inventory management, incentive forecasting, or redemption monitoring.
- Interest in understanding consumer behavior and creating customer-focused experiences that support engagement and loyalty.
Core Competencies:
Customer Experience Focus: Connects content strategy, channel strategy, technology requirements, and consumer behavior to support seamless and measurable customer experiences.- Strategic and Operational Agility: Comfortable translating business objectives and consumer insights into actionable plans while managing details associated with execution and continuous improvement.
- Cross-Functional Collaboration: Builds strong partnerships across Marketing, Analytics, Creative, Technology, Legal, Compliance, Procurement, and external partner organizations to achieve shared goals.
- Operational Excellence: Demonstrates attention to detail, organization, follow-through, and the ability to manage timelines, risks, dependencies, and competing priorities.
- Analytical Thinking: Uses consumer insights, performance data, testing results, and market trends to evaluate opportunities and support informed decision-making.
- Consumer-Centered Mindset: Brings curiosity and empathy to understanding consumer needs and creating experiences that strengthen engagement and loyalty.
- Continuous Improvement Orientation: Identifies opportunities to improve processes, streamline workflows, and build scalable approaches that support future program growth.
- Communication and Influence: Communicates clearly, fosters alignment among stakeholders, and contributes positively to team success in a collaborative environment.
The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $80,800.00 - $118,750.00.
Why You’ll Love Building Your Career at Altria
At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:
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Work where life works for you — with flexible and remote options that fit your world, not the other way around.
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Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
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A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
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Get recognized for your work – annual merit increases and performance bonus
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A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
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Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
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Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
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Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
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Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
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A culture that gives back — paid volunteer days and a shared commitment to making a difference
At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.
This position is not eligible for sponsorship.
