Vera Bradley is seeking an innovative, analytical, and entrepreneurial Director of Growth to help accelerate the next phase of our digital and brand growth transformation as part of Project Sunshine.
Reporting to the Head of Digital Commerce, this role will lead performance marketing strategy and execution across key digital acquisition channels with primary ownership of Paid Search, Paid Social, and Affiliate Marketing. This leader will play a critical role in driving customer acquisition, profitable revenue growth, and marketing efficiency while helping rewire Vera Bradley’s digital ecosystem for long-term success.
The ideal candidate is both strategic and hands-on — equally comfortable building forecasts and incrementality models, auditing campaigns in-platform, testing new tools and channels, managing agencies and partners, and collaborating cross-functionally across Brand Marketing, E-Commerce, Analytics, Creative, Merchandising, Finance, and Marketplaces.
This role will also serve as a digital growth marketing expert across the organization, helping evaluate and guide opportunities across emerging channels, AI-enabled marketing capabilities, SEO/Generative AI optimization, retail media, social commerce, marketplaces, and evolving customer acquisition strategies.
This position is based in Fort Wayne, Indiana or New York, New York with up to 20% travel to Fort Wayne.
ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Performance Marketing Leadership
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Own and lead customer acquisition and performance marketing strategy across Paid Search, Paid Social, and Affiliate Marketing channels.
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Drive profitable growth through disciplined optimization of CAC, ROAS, CPO, LTV, contribution margin, and incrementality.
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Develop channel-level forecasting models, scenario planning, and performance reporting to support business planning and investment decisions.
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Continuously optimize campaign structure, targeting, bidding, creative testing, landing pages, and audience segmentation to improve efficiency and scale.
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Partner closely across teams to align campaigns with product launches, storytelling moments, seasonal campaigns, and commercial priorities.
Growth Strategy & Innovation
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Help shape the future of Vera Bradley’s digital growth strategy as part of broader Project Sunshine transformation initiatives.
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Identify and evaluate emerging acquisition opportunities across:
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SEO and Generative AI optimization
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Retail Media Networks
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Marketplace advertising
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Social commerce
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Influencer and creator-led performance marketing
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AI-enabled marketing tools and automation
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New and emerging digital channels
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Bring a test-and-learn mindset to channel expansion, experimentation, creative optimization, and media investment strategy.
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Stay current on changes across major digital platforms, privacy regulations, attribution methodologies, and consumer behavior trends.
Analytics, Measurement & Financial Acumen
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Utilize and maintain robust measurement frameworks to evaluate channel effectiveness and marketing incrementality.
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Partner with Analytics and Finance teams to improve visibility into channel performance, attribution, forecasting, and customer economics.
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Utilize data to inform investment decisions and optimize customer acquisition and retention strategies.
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Drive clarity around performance metrics including: CAC, LTV, ROAS, MER, CPO, Incrementality, Customer acquisition, retention, and reactivation
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Support and inform the evolution of dashboards, reporting infrastructure, and marketing analytics capabilities.
Agency & Partner Management
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Lead and manage external agencies, technology vendors, and strategic marketing partners.
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Evaluate and implement tools and partners that improve speed, performance, automation, scalability, and operational efficiency.
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Establish clear KPIs, accountability, testing frameworks, and performance expectations across partners.
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Continuously audit and improve agency performance, workflows, and commercial outcomes.
Cross-Functional Leadership
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Serve as a trusted growth marketing partner across Digital Commerce, Brand Marketing, CRM, Marketplaces, Finance, and Analytics teams.
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Help evolve and scale growth marketing capabilities, processes, operating rhythms, and organizational structure over time.
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Contribute to integrated planning efforts including promotional strategy, customer growth planning, marketplace expansion, and digital ecosystem optimization.
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Operate with urgency, curiosity, accountability, and a bias toward action.
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Bachelor’s degree in Marketing, Business, Analytics, or related field preferred.
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7+ years of experience in performance marketing, growth marketing, digital commerce, or customer acquisition roles.
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Strong hands-on experience managing Paid Search, Paid Social, and Affiliate programs at meaningful scale.
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Experience managing multi-million dollar digital media budgets with accountability for profitability and growth outcomes.
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Deep understanding of attribution, incrementality, forecasting, and customer economics.
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Experience working with or managing external agencies and marketing technology partners.
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Experience in ecommerce, DTC, consumer products, fashion, accessories, or omnichannel environments preferred.
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Familiarity with marketplaces, retail media, social commerce, and emerging digital growth channels preferred.
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Experience leveraging AI tools, automation, and modern marketing technology platforms strongly preferred.
The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Entrepreneurial mindset with strong ownership mentality.
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Highly analytical with strong commercial instincts.
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Hands-on operator willing to dive into execution while also thinking strategically.
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Excellent communication and cross-functional collaboration skills.
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Comfortable operating in ambiguity and helping build scalable processes and capabilities.
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Strong organizational and prioritization skills with ability to manage multiple initiatives simultaneously.
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Curious, adaptable, and energized by transformation and continuous improvement.
The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
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Strong sensory skills, such as good eyesight, good hearing, and dexterity
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Ability to operate office equipment, including computers, copiers, fax machines, and phones
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Up to 20% travel to Fort Wayne and other business locations as needed.
We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.
Health Benefits
Vera Bradley offers a variety of medical, dental and vision programs to meet your family’s health care needs.
Survivor Benefits
Life insurance provides peace of mind for your family should the unexpected happen.
Employer provided 2X your salary in life insurance
Accidental Death and Disability insurance
Voluntary life insurance for you, your spouse and your children
Income Protection
If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.
Short-term disability
Long-term disability
Retirement Plan
The Vera Bradley 401k plan helps you accumulate savings for retirement
401k with generous company match, immediate vesting (age and service requirement)
Strong line up of professionally managed funds
Safe-harbor plan design
Paid Time Off
Enjoy generous time off programs.
Give Back Opportunities
Vera Bradley offers the opportunity to serve your community.
Holistic Wellness
Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
Opportunities for leadership development, skill development and career advancement
Product Discount
Ancillary Benefits and Programs
Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac
Equal Opportunity Employer/Vets/Disabled
Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.
Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
For more information, please click the following links:
Vera Bradley's Equal Employment and Affirmative Action Policy
Know Your Rights: Workplace Discrimination is Illegal (in English)
Know Your Rights: Workplace Discrimination is Illegal (in Spanish)
Pay Transparency (in English)
Pay Transparency (in Spanish)
E-Verify Participation Poster
Right to Work Poster (English)
Right to Work Poster (Spanish)
California Privacy Notice
If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to [email protected]. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.
Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.
Base Pay Range:
$140,400.00 - $210,600.00
Vera Bradley’s compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.
