Top 7 Advertising Jobs in Roanoke Va

Digital Marketing Specialist
LeadPoint Digital —Roanoke, VA
- Full-time
- Office
- 3 years
- Continuous improvement
- Health insurance
- Dental insurance
Marketing Specialist
Green's USA/Green's Equipment Group —Salem, VA
- From $50,000 a year
- Full-time
- Hybrid work
- Dealership
- No experience needed
- Mid-level
- Travel reimbursement
- Paid training
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Digital Marketing Specialist
LeadPoint Digital —Roanoke, VA
This is an entry role, requiring minimal experience with broad-based on-the-job training. Use tools such as SEM Rush to track SEO and keyword performance.

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Digital Marketing Specialist

LeadPoint Digital -
Roanoke, VA

Apply Now

Job Details

Full-time

Benefits

Health insurance
Dental insurance
Paid time off
On-the-job training
Vision insurance

Qualifications

LinkedIn
Web analytics reporting
Website maintenance
Performance dashboards
Website management
SEO traffic analysis reports
Budget management
YouTube
WordPress
Squarespace
Shopify
Reporting and dashboarding tools
Digital marketing tools
3 years
Meeting scheduling
Photo editing
Continuous improvement
Image content creation
Content marketing SEO projects
Content scheduling
Facebook
Marketing analytics
Social media brand management
Digital marketing asset design projects
Budget tracking
SEO content writing
Instagram
Project stakeholder communication
SEO content performance reports
Managing email marketing lists

Full Job Description

Join Our Team LeadPoint Digital has a team-driven culture that’s focused on creating winning strategies for clients. Digital marketing is a fast-paced environment that’s changing every day. Our team is agile enough to meet the demands while delivering results, from building websites to developing SEO, PPC, and social media strategies, as well as creating content marketing plans. We are growing a team with goal-oriented people who like challenges and solving problems. The LeadPoint Digital team is located in a mountain-metro location where after-hours play can start the minute you step out of the office in downtown Roanoke, VA. Work hard; play hard. Benefits + Compensation LeadPoint Digital offers competitive pay, generous PTO, and comprehensive health benefits. We foster a collaborative culture that offers professional growth opportunities and a strong emphasis on work-life balance. Schedule flexibility 4 weeks of paid vacation Cell phone compensation Health insurance (including dental and vision) Simple IRA with up to 3% employer matching

Digital Marketing Specialist

The Digital Marketing Specialist is part of the production team for LeadPoint’s digital marketing programs. The Digital Marketing Specialist role performs activities such as SEO, Digital Advertising, Email Marketing, Email Workflows, and Content Management.

This is an entry role, requiring minimal experience with broad-based on-the-job training. It is ideal for anyone for recent graduates to those with 3-5 years of general marketing experience. Although a DMS may specialize in a particular activity, they are responsible for helping with all other activities listed. This role reports to Account Managers and the Director of Account Management.

Full-Time Position – Roanoke, Virginia

Responsibilities

Search Engine Optimization

Improve keyword densities utilizing our 11-point process
Organic link building
SEO writing
Keyword research and selection
Local profile management and optimization
Content posting

Digital Advertising

Ad writing
Keyword research and selection
Budget management
Landing page ownership and continuous improvement

Email Marketing

HTML email development using various email service providers
List building and segmenting
KPI tracking and measurement

Social Media Management

Post writing, image creation or editing, and scheduling for primary platforms (Facebook, Instagram, LinkedIn)
Description writing, image card creation or editing, and optimization for YouTube
Post writing, image creation or editing, and scheduling for other/emerging platforms
Monitoring comments and messages needing client attention

Digital Content Management

Update and edit website content as needed for client work (WordPress, Squarespace, Shopify, etc.)
Create landing pages for client websites
Load content for new client website projects

Digital Marketing Reporting

Read and understand client marketing dashboard to make recommendations for Account Managers
Use tools such as SEM Rush to track SEO and keyword performance
Maintain lists for clients, such as media mentions

Team Synergy

Communicate progress and status of tasks with the Account Managers
Schedule monthly meeting with Account Managers and LPD Vice President (optional, but encouraged)
Perform other tasks as needed from Account Managers
Coordinate and consult with other Digital Marketing Specialists, Writers, Designers, and Developers
Continuously evolve knowledge of online user behavior, digital marketing, and client industries

Apply Now

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