Description:
Summary
Responsible for leading the company’s marketing strategy in support of portfolio occupancy, resident retention, brand awareness and business growth objectives. Oversee the development and execution of strategic marketing initiatives, digital presence, reputation management, lead generation efforts and corporate communications while ensuring consistency of brand standard across the organization. Provides leadership to marketing support staff and collaborates with operational, development and executive teams to drive measurable performance results.
Duties and Responsibilities:
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Lead the development and execution of marketing strategies that support portfolio occupancy, resident retention, brand awareness, and company growth objectives.
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Partner with District Managers, Community Managers, development team members, and executive leadership to identify marketing opportunities in support of operational goals.
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Supervise marketing support staff and third-party marketing partners, providing direction, prioritization, coaching, and quality control over marketing initiatives.
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Oversee company and property branding to ensure consistency across websites, advertising, social media, collateral, signage, resident communications, and other marketing materials.
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Direct digital marketing efforts including website management, SEO/SEM initiatives, internet listing services, digital advertising, and online reputation management.
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Develop, monitor, and evaluate marketing performance metrics, lead generation activities, campaign effectiveness, website analytics, and occupancy trends; provide recommendations based on results.
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Support leasing performance by monitoring lead conversion trends, identifying opportunities for improvement, and collaborating with property teams on strategic marketing initiatives.
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Oversee the company's social media strategy, content direction, and performance objectives to ensure alignment with organizational goals and brand standards.
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Lead corporate communications efforts, including marketing collateral, newsletters, company announcements, press releases, media relations, and public-facing communications.
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Assist with marketing initiatives related to new developments, acquisitions, property transitions, and lease-up activities in collaboration with internal stakeholders.
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Manage relationships with advertising agencies, creative vendors, media partners, consultants, and other external service providers while ensuring cost-effective delivery of services.
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Assist in the development and administration of marketing budgets and ensure effective allocation of resources across marketing programs and initiatives.
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Ensure compliance with Fair Housing requirements, accessibility standards, company policies, and established brand guidelines.
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Perform other related duties as assigned.
Requirements:
Education & Experience:
Bachelor’s degree in Marketing, Communications, Business, Public Relations, Digital Media, or a related field with 3-5 years of prior experience developing and managing marketing strategies, digital campaigns, social media programs, corporate communications, and brand standards. Experience in real estate, multifamily housing, property management, development, leasing, hospitality, or a related industry a plus.
Competencies & Skills:
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Strong leadership skills with the ability to guide, prioritize, and review the work of marketing support staff and vendor partners.
- Excellent written and verbal communication skills with the ability to create clear, professional and brand-consistent messaging.
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Strong understanding of marketing strategy, branding, digital advertising, social media, website management, SEO/SEM, and lead-generation practices.
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Ability to interpret marketing data, campaign results, occupancy trends, lead performance, and website analytics to make actionable recommendations.
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Strong project management, organizational, and follow-through skills with the ability to manage multiple priorities, deadlines, campaigns, and stakeholders.
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Creative mindset with strong attention to detail, brand consistency, accuracy, and quality control.
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Proficiency in Microsoft Office Suite and experience with digital marketing tools, design platforms, social media tools, website platforms, CRM systems, or similar software.
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Ability to collaborate effectively with executive leadership, development team members, District Managers, Community Managers, vendors, and property-level employees.
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Strong judgment, professionalism, and discretion when handling corporate communications, public-facing content, and sensitive messaging.
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Ethical conduct, integrity, accountability, and sound decision-making.
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Adaptability and willingness to evaluate new tools, technologies, platforms, and processes to improve marketing performance and operational efficiency.
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Ability to balance strategic planning with hands-on execution in a growing organization.
Work Environment
The work environment is typical for an employee performing the essential functions of this job. Prolonged periods sitting at a desk and working on a computer. Climbing, bending, stooping, crouching, and lifting of items up to 15 lbs. may be required. The noise level in the work environment is usually moderate. Occasional travel or irregular hours may be required to fulfill the needs of the position.
