Date: Jul 9, 2026
Req ID: 57131
Location:
Little Rock, AR, US, 72201
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Category: DEPT OF PARKS AND TOURISM
Anticipated Starting Salary: $63,085.98
Position Number: 22151571
Location: Central Office -PT08
County: Pulaski
Anticipated Starting Salary: $63,085.98
This role serves as a Marketing Manager function within Arkansas Tourism, supporting marketing strategy through planning participation, trend monitoring, audience insights, and KPI development that informs visitation, engagement, and brand performance. The position oversees daily execution of multichannel campaigns, ensuring creative alignment and consistent messaging across all platforms. It coordinates with advertising, media, and PR agencies by managing briefings, improving workflows, and providing feedback that ensures work meets objectives and brand standards. The role also manages project coordinators, directing workflows, supporting productivity, and fostering a collaborative and accountable environment. Additional responsibilities include assisting with budgeting, monitoring campaign performance, translating analytics into insights, and preparing reports that guide future decisions. Preferred qualifications include a bachelor’s degree in Marketing, Communications, Tourism, or a related field. Candidates should have 5+ years of marketing strategy experience, strong project management and communication skills, and proficiency with analytics and digital platforms.
The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.
Position Information
Job Series: Parks – Career Path
Classification: Parks, Heritage, and Tourism Program Supervisor/Expert
Class Code: RPA25P
Pay Grade: SGS08
Salary Range: $63,086- $93,367
Job Summary
The Parks, Heritage, and Tourism Program Supervisor/Expert is responsible for overseeing and coordinating specialized programs that support state parks, cultural heritage, and tourism initiatives across Arkansas. This role ensures that programs align with state policies, enhance visitor experiences, and promote environmental conservation, historical preservation, and recreational development.
Primary Responsibilities
The assignment of supervisory duties is determined by the hiring agency's operational needs. Non-supervisory roles will serve as senior technical experts. Develop, implement, and oversee statewide parks, heritage, or tourism programs to promote conservation, recreation, and cultural preservation. Collaborate with local, state, and federal agencies, nonprofit organizations, and community stakeholders to enhance program effectiveness. Evaluate program performance and recommend improvements based on visitor feedback, industry trends, and state policies. Oversee the implementation of historic preservation, environmental conservation, or recreational projects within state parks and tourism sites. Ensure compliance with state and federal regulations governing cultural and natural resource management. Facilitate educational outreach efforts, including workshops, exhibits, and interpretive programs. Supervise and mentor a team of program coordinators, park staff, and tourism specialists. Monitor and enforce compliance with state and federal laws related to historic preservation, environmental conservation, and tourism promotion. Develop program policies and procedures to align with best practices in park management and heritage conservation. Maintain accurate records and prepare reports on program activities, visitor statistics, and financial expenditures.
Knowledge and Skills
Ability to develop, implement, and oversee complex programs related to parks, heritage, and tourism. Strong decision-making and problem-solving skills to ensure effective program execution. Experience in managing teams, delegating tasks, and fostering professional growth. Knowledge of budgeting, grant writing, and financial management for state-funded programs. Ability to manage multiple projects simultaneously while maintaining attention to detail. Strong analytical skills for evaluating program effectiveness and making data-driven improvements. Excellent written and verbal communication skills for public speaking, report writing, and media interactions. Strong interpersonal skills to build partnerships with government agencies, nonprofit organizations, and community leaders. Ability to develop educational materials, training programs, and tourism promotions. Understanding of historic preservation principles, cultural resource management, and tourism development strategies. Knowledge of natural resource conservation, park planning, and recreation management. Familiarity with Arkansas heritage sites, state parks, and tourism industry trends.
Minimum Qualifications
At least three years of experience in park management, heritage conservation, tourism development, or a related field, including one year in a leadership capacity.
Satisfaction of the minimum qualifications, including years of experience and service, does not entitle employees to automatic progression within the job series. Promotion to the next classification level is at the discretion of the department and the Office of Personnel Management, taking into consideration the employee’s demonstrated skills, competencies, performance, workload responsibilities, and organizational needs.
Licensure/Certifications
N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.
The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.
