Summary/Objective:
The Network Communications & Marketing Specialist is responsible for creating engaging content that supports Citizen Advocates and its affiliates through visual and written storytelling, multimedia production, online communications and content produced in support of messaging direction provided by Communications leadership. This role focuses on the development and execution of creative content across social media platforms, websites and digital communication channels, while producing content that supports employees, stakeholders, and community engagement efforts.
Reporting to the Network Director of Communications & Marketing, the Specialist collaborates closely with Communications leadership and departments across the Network to produce compelling photo, video, graphic, web and written content that informs, inspires and engages key audiences. The Specialist produces communications materials based on direction from Communication leadership to support organization priorities, culture, and brand consistency.
The Network Communications & Marketing Specialist is responsible for editing and filming video content, capturing photography, creating graphics and digital assets, managing website updates and producing content for social media and digital communications. In addition to content creation, this role participates in writing and editing communication materials including articles, web content, presentations, correspondence, reports and other organizational communications. This position also supports audio editing projects as needed and contributes to maintaining accessible, user-friendly and engaging digital experiences.
The Specialist must possess strong creative, technical, organizational and writing skills, with the ability to apply established creative guidelines to solve routine production challenges, while maintaining accuracy, timeliness and attention to detail. Working collaboratively with leaders and departments across the Network, this professional helps communicate important information, supports engagement efforts and promotes the Network's mission, culture and communication goals.
Essential Functions (Job Duties):
-
Create dynamic and engaging multimedia content for Citizen Advocates and its affiliates across social media platforms, websites and digital communication channels.
-
Write, edit and publish compelling content for internal and external audiences, including articles, website content, social media posts, newsletters, presentations, correspondence, reports and other organizational communications.
-
Film, edit and produce short-form and long-form video content for organizational storytelling, announcements, campaigns, events and community engagement initiatives.
-
Capture and edit photography for use in digital communications, websites, social media, presentations and marketing materials.
-
Design and produce digital and print creative assets including graphics, brochures, presentations, advertisements, signage and promotional materials.
-
Collaborate with Communications leadership and organizational departments to develop and execute content, under the direction of Communications leadership, that supports organizational priorities, employee engagement, and community awareness.
-
Help communicate organizational initiatives, accomplishments, milestones and key messages in an engaging and inspiring manner that supports organizational culture and alignment.
-
Manage website content updates, landing pages and digital publishing across content management systems including WordPress, Squarespace, Square and similar platforms.
-
Write and edit engaging web and social media copy tailored to various audiences, communication channels and digital platforms while maintaining the organization's voice and brand standards.
-
Support search engine optimization (SEO) and AI optimization best practices to improve digital visibility and audience engagement.
-
Assist in monitoring and reporting website and social media analytics to evaluate content performance and identify opportunities for improvement.
-
Ensure digital content and communications materials align with accessibility standards, including WCAG best practices for websites, social media, video and digital communications.
-
Maintain brand consistency across all visual and digital communications while supporting creative innovation and audience engagement.
-
Support internal and external events through multimedia coverage, including photography, video production and digital promotion.
-
Collaborate with the Communications Team to maintain content calendars, coordinate publishing schedules and ensure timely delivery of communications materials.
-
Support audio editing and production projects as needed, including interview, podcast or promotional audio content.
-
Applies current platform best practices as guided by the team.
Supervisory Responsibilities:
N/A
Competencies:
-
Strong visual storytelling and creative content development skills
-
Excellent written and verbal communication skills
-
Experience editing and producing professional-quality video and photography content
-
Proficiency in Adobe Creative Cloud, including:
-
Premiere Pro, Photoshop, Illustrator, InDesign and Audition
-
Experience using Canva for digital content creation and design
-
Hands-on experience managing website content and publishing through content management systems such as WordPress, Squarespace, Square or similar platforms
-
Knowledge of social media content strategy and platform best practices across Facebook, Instagram, LinkedIn, TikTok, YouTube and related channels
-
Ability to develop the appropriate voice depending on the platform
-
Familiarity with SEO principles, keyword optimization and digital content best practices
-
Working knowledge of Google Analytics and digital reporting tools preferred
-
Understanding of accessible digital communications standards and WCAG compliance principles
-
Strong organizational skills with the ability to manage multiple creative projects simultaneously
-
Ability to collaborate effectively across departments while managing deadlines and priorities
-
Strong attention to detail, creativity and problem-solving skills
-
Self-motivated, adaptable and team-oriented professional
-
Ability to maintain brand consistency while creating engaging and innovative digital content
Physical Demands:
Lifting Requirements:
Sedentary
Lift up to 10 lbs. maximum and occasionally lift and/or carry small items (files, manuals, binders)
X
Light
Lift up to 20 lbs. maximum with frequent lift and/or carry objects up to 10 pounds
Medium
Lift up to 50 lbs. maximum with frequent lift and/or carry objects weighing up to 25 lbs.
Heavy
Lift 100 lbs. maximum with frequent lift and/or carry objects up to 50 lbs.
Very Heavy
Lift objects more than 100 lbs. with frequent lift and/or carry objects weighing 50 lbs. or more
Physical Demands:
Task
0 – 1/3
Frequent
Constant
Task
0 – 1/3
Frequent
Constant
Definitions:
0 – 1/3 of the time:
Activity is needed to perform the essential functions of the job 0-1/3 of the time.
Frequent:
Activity is a customary part of the essential functions of the job 1/3 – 2/3 of the time.
Constant:
Activity is continually occurring and required to perform the essential functions of the job 2/3 of the time or more.
Required Education and Experience:
-
Associate’s or Bachelor’s degree in Communications, Marketing, Digital Media, Graphic Design, Multimedia Production or related field OR Three years of professional experience in communications, journalism, digital content creation or related creative field
-
Portfolio demonstrating experience in video editing / production, writing, graphic design and digital content creation
Additional Requirements:
Please reference your current offer letter for specific details.
Hours and schedules may vary depending on Company need and workload. Employees will be given as much advance notice as possible when such changes occur.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Employees are required to maintain training, licenses, and certifications per regulatory and agency requirements.
Hours and schedules may vary depending on Company need and workload. Employees will be given as much advance notice as possible when such changes occur.
Employment at Citizen Advocates is “at will”. You are free to resign at any time and for any reason sufficient to you, just as Citizen Advocates is free to terminate your employment at any time and for any reason. We do not guarantee continued or permanent employment.
Citizen Advocates is an Equal Employments Opportunity/Affirmative Action Employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
