New Student Department Executive – Dance Studio (Full Time)
The New Student Department Executive is responsible for guiding prospective students from initial inquiry through enrollment, creating an exceptional first impression and ensuring a seamless onboarding experience. This role serves as the primary sales and relationship manager for all new student prospects, with a focus on converting leads into active students and maximizing enrollment into lesson packages, memberships, classes, and studio programs.
Key Responsibilities
- Convert all incoming leads and scheduled consultations generated by the Leads Manager into enrolled students.
- Sell introductory packages and enrollment programs to prospective students.
- Conduct consultations with instructors and prospective students to identify goals, assess needs, and curate the most appropriate program recommendation.
- Recommend and present lesson packages, memberships, programs, and event opportunities based on student goals and interests.
- Close sales and secure enrollments while maintaining a consultative, relationship-focused approach.
- Own and manage the entire new student sales pipeline from initial contact through enrollment and onboarding.
- Track lead activity, follow-up schedules, conversion rates, and enrollment metrics through CRM and studio management systems.
- Develop and execute lead nurturing strategies to increase inquiry-to-enrollment conversion rates.
- Coordinate new student onboarding, including scheduling, instructor introductions, and first-lesson preparation.
- Collaborate with instructors and management to ensure students are placed into programs that support long-term retention and success.
- Monitor enrollment trends and provide recommendations to improve sales processes, pricing strategies, promotions, and customer experience.
- Maintain accurate records of sales activity, student communication, package purchases, and enrollment outcomes.
- Assist with open houses, beginner workshops, showcases, and promotional events designed to generate and convert new student leads.
- Serve as the primary point of contact for prospective students until they are fully integrated into the studio community.
Qualifications
- Strong emphasis on sales performance, customer service, and relationship-building.
- Excellent communication, presentation, and follow-up abilities.
- Proven ability to meet or exceed sales goals and conversion targets.
- Experience in consultative sales, enrollment management, hospitality, fitness, dance, or service-based industries preferred.
- Highly organized and comfortable managing multiple prospects simultaneously.
- Proficiency with CRM, scheduling, and studio management software.
Success Metrics
- Consultation-to-enrollment conversion rate.
- Total new student revenue generated.
- Average package sale value.
- Package and membership sales volume.
- New student retention beyond the introductory package.
- Monthly and quarterly enrollment growth goals.
- Customer satisfaction and onboarding experience ratings.
- Achievement of individual and departmental sales targets.
Compensation & Position Details
- Starting pay: $24.00 per hour
- Full-time position averaging 36 hours per week.
- Earn an additional 3% commission on all closed sales generated through the New Student Department.
- Opportunity for significant earnings growth through sales performance and enrollment success.
- This is a fully in-person position and requires on-site attendance during all scheduled working hours. Hours range from 12:30p.m - 9:30p.m Monday-Thursday and 2pm-7pm on Fridays.
- The New Student Department Executive is expected to maintain a professional appearance, provide exceptional customer service, and serve as a key representative of the studio culture and brand.
- Full-time position with performance reviews based on conversion rates, revenue generated, package sales volume, retention, and achievement of departmental sales goals.
Why Join Crown City Dance?
Crown City Dance is located within Crown Theatre, Pasadena’s home for the performing arts—a place where the love of art meets community. Our studio is defined by resilience, creativity, and a mission to transform lives through dance and the arts. As part of a team led by passionate and visionary owners, you’ll contribute to a space that serves as a sanctuary for creativity and culture. Here, community enrichment goes hand-in-hand with individual growth, with ongoing efforts to expand access to the transformative power of the arts for everyone—including underprivileged youth. Join our team at Crown City Dance that’s committed to enriching Pasadena’s cultural life and supporting performers, students, and the community at large.
How to Apply:
In addition to your resume please add a cover letter detailing your dance, leadership, sales, financial, and student management experience to [email protected]
Pay: From $24.00 per hour
Benefits:
Work Location: In person
