About the Role
Pyramid Holistic Wellness Center and OSun Rising, an emerging nonprofit, are seeking a warm, grounded person to help carry our story into the wider community. This is a shared position, building and managing social media, marketing, and outreach for both organizations.
Both organizations are heart-centered places of community. People come through our doors seeking rest, healing, meaning, and connection. The right person treats storytelling and outreach as part of the work — with genuine attunement to what makes each organization distinct.
Who You Are
● Genuinely welcoming, with a feel for each organization's voice and community.
● At home in a spiritual and wellness environment. You don't need to share any particular tradition or practice, but you're respectful of and curious about the many that walk through the door — crystals, sound, meditation, energy work, prayer, the whole landscape.
● A capable communicator across digital platforms — comfortable on Instagram and Facebook, familiar with email marketing tools, and willing to learn what you don't already know.
● Organized enough to hold two organizations' calendars, voices, and rhythms.
● Reliable, self-directed, and able to take initiative without constant oversight.
● Able to work a full-time week reliably.
What You'll Do
Marketing and social media — for both Pyramid and OSun Rising:
● Plan and post regularly across Instagram, Facebook, and other channels, holding each organization's distinct voice
● Photograph and document the spaces, offerings, events, and the textures of daily life at both centers
● Draft email newsletters, workshop and event announcements, and community updates
● Support light graphic design for flyers, signage, and social posts
● Track what's resonating and adjust accordingly
● Implement a well-designed marketing plan for both Pyramid and OSun Rising
● Build and capture a mailing list
● Develop metrics for measurable outcomes and deliver metric reports on reach
Details of Responsibilities
- Develop and execute comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
- Create compelling content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
- Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions.
- Monitor social listening tools to track brand mentions, industry trends, and competitor activity; leverage insights to refine content strategies.
- Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and media editing to produce high-quality visual content.
- Implement Facebook Advertising campaigns and optimize them based on performance metrics to maximize reach and ROI.
- Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign effectiveness and inform future initiatives.
- Conduct keyword research for content optimization and enhance SEO strategies to improve online visibility.
- Collaborate with public relations teams to manage media relations and craft press releases or media pitches as needed.
- Track marketing online analytics and media performance metrics regularly to assess success and identify areas for improvement.
- Maintain strong relationship management with influencers, partners, and community members to foster ongoing engagement.
Qualifications
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
- Proficiency in Adobe Photoshop, Illustrator, Premiere Pro (or other video editing tools), and Adobe Creative Suite applications.
- Familiarity with social listening tools such as Hootsuite or Buffer for scheduling and analytics purposes.
- Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics platforms.
- Strong content creation skills including writing engaging posts, designing graphics, shooting photography, or editing videos.
- Experience managing paid advertising campaigns on Facebook or other social media platforms with proven optimization skills.
- Excellent communication skills with the ability to craft clear messages tailored for diverse audiences.
- Ability to monitor digital marketing performance metrics diligently and adapt strategies accordingly.
- Demonstrated ability to build relationships through effective relationship management techniques within the digital space.
DETAILS:
● Compensation: $22.00–$27.00 per hour
● Start Date: ASAP
● PTO: Negotiable
● EEOC
● Work Location: Hybrid
To Apply
Send a cover letter to [email protected] about why this role speaks to you, along with a resume and work samples (social media post, marketing video, flyer).
Please no walk-ins or phone calls.
Pay: $22.00 - $27.00 per hour
Work Location: Hybrid remote in Rutland, VT 05701
