Top 5 Digital marketing director Jobs in Sacramento Ca

Director of Database Marketing
Sky River Casino —Elk Grove, CA
- SQL
- Analysis skills
- Organizational skills
Director of Product and Solutions Marketing, Campus and Branch
Hewlett Packard Enterprise —Roseville, CA
- $163,000 - $347,500 a year
- Full-time
- Computer Science
- Engineering
- Office
Digital Content and News Director - KFBK
iHeartMedia, Inc. —Sacramento, CA
- $70,304 - $80,000 a year
- Online Application
- Marketing
- 5 years
- Office
- Paid holidays
- Health insurance

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Director of Database Marketing

Sky River Casino -
Elk Grove, CA

Apply Now

Job Details

Qualifications

Statistics
Customer records maintenance
Customer communication
Valuation analysis
Predictive modeling analysis
Market segmentation (product management technique)
Customer segmentation analysis
Statistical analysis for research
Data management
Marketing analytics
Database marketing
Productivity software
Predictive analytics projects
Quantitative research

Full Job Description

The Director of Database Marketing is a strategic marketing leader responsible for driving customer acquisition, retention, and revenue growth through data-driven CRM and database marketing initiatives. Oversees multi-channel marketing campaigns, customer segmentation, loyalty programs, analytics, forecasting, and performance measurement to optimize guest engagement and profitability. Partners with executive leadership and cross-functional teams to develop targeted marketing strategies, improve customer experience, maximize ROI, and lead high-performing database marketing operations.

Curates and interprets data for analysis.
Capitalizes on marketing trends, constantly striving to improve targeting, acquisition, and retention methods.
Supports data-driven direct marketing strategies
Develops benchmark criteria to measure the efficiency and effectiveness of programs.
Responsible for multi-channel guest communication with emphasis on physical, electronic, and app-based outreach.
Works with hotel team on database segmentation to influence hotel usage, increase RevPAR, and capture FIT guests.
Develops and monitors database marketing strategy to encourage return or extended guest visits.
Develops, implements, and evaluates marketing and communication strategies across traditional and digital mediums, leveraging each platform's unique strengths for optimal performance.
Develops and maintains departmental budgets with the intention of presenting at property/company P&Ls.
Maintains involvement in the development of special events, drawings, and promotions to attract casino and hotel customers.
Collaborates with customer contact departments to develop and implement strategies and programs to cultivate the market for new and existing high-limit casino guests.
Monitors existing high-limit guest programs and develops knowledge of customer betting habits, credit situation, and levels of participation to manage programs to ensure maximum profit margins, adequate play levels, and appropriate cost control.
Awards customer complementariness based on gaming action and program guidelines.
Serves as a marketing leader through direct supervision of a database marketing team and involvement with leading other marketers.
Analyzes database results to generate insights and recommendations for future campaigns and other property initiatives.
Collaborates closely with executive management to drive campaigns and integrate property input/direction.
Stays highly involved in the creation of the property's 3-month rolling demand calendar.
Provides weekly dynamic forecast of expected results, variances, and budget comparisons.
Attends community affair events and completes competitive market analysis as needed.
Attends all mandatory and recommended meetings and training sessions.
Performs other duties as assigned.

Requirements:

Excellent organizational skills and attention to detail.
Documented experience in developing compelling campaigns, market research, statistical analysis, segmentation, and predictive modeling.
Expertise in property customer segmentation, valuation, and reinvestment for both gaming and nongaming campaigns.
Strong knowledge of Direct Marketing industry best practices.
Strong understanding of customer data management systems.
Familiarity with multiple CRMs and gaming kiosk programs preferred.
Ability to write in SQL preferred.
Experience with Oracle preferred.
Strong knowledge of campaign finance & performance drivers.
Strong analytical and problem-solving skills.
Proficient with Microsoft Office Suite or related software.

Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? Yes

Gaming License Required? Yes, process facilitated by the Company

Other Certifications? Oracle / Adobe Campaign certifications and/or Microsoft Certified: Azure Database Administrator Associate preferred

Apply Now

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digital marketing director jobs in sacramento ca

Director of Database Marketing

Director of Product and Solutions Marketing, Campus and Branch

Digital Content and News Director - KFBK

Other jobs to consider

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I want to receive the latest job alert for digital marketing director in sacramento ca

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