ST. LOUIS, MO 63105
37.5
The Admissions Communications Specialist develops, creates, and integrates all aspects of the Admissions communications function, including print and digital communications, social media, marketing collateral, content strategy, internal messaging, and other creative efforts to engage diverse and highly qualified prospective students to the School of Public Health’s graduate degree programs.
Primary Duties & Responsibilities:
Admissions Project Management and Evaluation
- Manage the timely execution of action-based and process-oriented communication plans.
- Develop creative content, project timelines, and production schedules.
- Produce compelling, succinct copy to each various target audiences/channels.
- Create materials and communication plans for campus tours, visits, and recruitment events.
- Creates key messaging/copy for print and electronic enrollment communications.
- Manage communications functions and analytics in the admissions CRM (SLATE)
- Coordinate social media and digital marketing strategies.
- Develop innovative multimedia recruitment opportunities, including video, chat, and text.
- Organize and facilitate focus groups, utilize analytics to measure campaign performance, and implement measures to optimize future communications strategies.
- Cultivate new opportunities to highlight the stories and competitive advantages of the School of Public Health.
Collaborate with campus partners and third-party contractors to support asset creation and facilitate consistent and seamless campaigns/projects.
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Communications Strategic Planning
- Work collaboratively with School of Public health Communications and Admissions team members to develop cohesive communications strategies and initiatives designed to enhance the recruitment and yield of prospective students and elevate the School of Public Health.
- Interface with internal and external stakeholders to advance the institutional mission and objectives of the School of Public Health. May involve attendance at and travel to local, regional, or domestic recruitment events, representing the Bursky School of Public Health and engaging with prospective students.
- Explore trends in enrollment marketing and student recruitment, assess current organic communication campaigns, and plan for future campaigns.
Maintain strong knowledge of the School of Public Health’s admissions and enrollment processes, programmatic information and updates, and institutional policies and procedures.
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Systems and Process Management
- Develop policies and protocols to ensure effective resource management related to communications and marketing.
- Provide leadership and training to team members for adherence to institutional style guide standards and consistent brand messaging
Manage systems and software utilized in marketing and communications efforts.
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Working Conditions:
Job Location/Working Conditions
- Normal office environment
Ability to travel to on- and off-campus locations. Work outside typical office hours as needed
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Physical Effort
Typically sitting at a desk or a table
Equipment
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.
Education:
Bachelor's degree
Certifications /Professional Licenses :
No specific certification/professional license is required for this position.
Work Experience:
Relevant Experience (3 Years)
Skills:
Not Applicable
Driver's License:
A driver's license is not required for this position.
Required Qualifications:
Three years of recruitment or marketing communications experience.
Basic knowledge of core technologies, including HTML, CSS, and usable and responsive design principles.
Experience with email marketing products, content management systems (CMS), and customer/constituent relationship management (CRM) software.
Proficiency with Microsoft Office applications and Adobe Creative Suite, including Photoshop and InDesign.
Preferred Qualifications:
Degree in communications, marketing, business, or public health.
Five years of recruitment or marketing communications experience, with at least one year in higher education setting.
Excellent interpersonal skills and ability to foster productive working relationships with diverse constituencies.
Excellent writing and editing skills; experience with copywriting, digital and print promotion, and social media campaign content production.
Experience in graphic design and content development
Current in industry and enrollment marketing trends; willingness to pursue ongoing professional development.
Demonstrated leadership and management skills and decision-making abilities.
Flexible and adaptable; able to shift tactics and strategies as needed to accommodate program and policy changes.
Creativity in outlook and approach to recruitment and marketing.
Excellent organizational skills and strong attention to detail and accuracy.
Ability to prioritize and manage multiple projects simultaneously.
Ability to work and thrive in a team environment, as well as independently.
Ability to remain positive, professional, and effective in a high-pressure, fast paced environment.
Proficiency in SLATE.
Current in industry and enrollment marketing trends; willingness to pursue ongoing professional development.
Ability to shift tactics and strategies as needed to accommodate program and policy changes.
Creativity in outlook and approach to recruitment and marketing.
Ability to work and thrive in a team environment, as well as independently.
Ability to remain positive, professional, and effective in a high-pressure, fast-paced environment.
Education:
Master's degree
Certifications /Professional Licenses :
No additional certification/professional licenses unless stated elsewhere in the job posting.
Work Experience:
No additional work experience unless stated elsewhere in the job posting.
Skills:
Adaptability, Cascading Style Sheets (CSS), Copywriting, Decision Making, Detail-Oriented, Digital Promotions, Editing Process, Email Marketing, General Management, High Accuracy, Interpersonal Communication, Leadership, Microsoft Office, Multicultural Environments, Multitasking, Organizing, Print Marketing, Prioritization, Social Media Content Creation, Teamwork, Working Independently, Writing
G11
$53,100.00 - $90,600.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
For frequently asked questions about the application process, please refer to our External Applicant FAQ .
If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Personal
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Take advantage of our free Metro transit U-Pass for eligible employees.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
Family
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
