Working Title:
Associate Director of Admissions Marketing - MSUAASF Range D
Institution:
St. Cloud State University
MSUAASF Range D
Bargaining Unit / Union:
211: Minnesota State University Association of Administrative Service Faculty
City:
St. Cloud
FLSA:
Job Exempt
Full Time / Part Time:
Full time
Employment Condition:
Unclassified - Unlimited Academic
Salary Range:
$54,616.00 - $117,191.00
Job Description
The Associate Director of Admissions Marketing is responsible for developing, aligning, and executing a comprehensive undergraduate admissions marketing strategy over the course of a recruitment cycle. This position leads the integration of communications across CRM platforms, digital and print marketing, and partnership-focused outreach, particularly supporting transfer student pipelines. The role exists to directly influence enrollment outcomes by ensuring timely, data-informed marketing strategies that respond to evolving recruitment priorities. The position serves as a critical liaison between the Office of Admissions and campus partners, including Academic Affairs, Institutional Research, Information Technology Services, and University Communications.
Responsibilities and Results
Academic Recruitment & Marketing — 45%
- Establish and execute a strategic recruitment communications plan aligned with enrollment goals 2
- Develop and manage transfer partnership marketing strategies and real-time communications needs
- Build and maintain cross-functional and external partnerships to support recruitment initiatives
Admissions Communications — 30%
- Direct CRM strategy, website content, print materials, and digital/social platforms
- Develop and implement a comprehensive prospective student communications plan
- Ensure consistent, timely, and targeted messaging across all stages of the recruitment funnel
Admissions Office Leadership — 15%
- Provide lead work direction to CRM Data Specialist
- Oversee CRM utilization, training, and data-informed communication strategies
- Develop and manage the admissions marketing budget
Additional Duties — 10%
- Perform other duties as assigned in support of enrollment and institutional priorities
Minimum Qualifications
- Master’s Degree and 3 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing OR Bachelors Degree and 4 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing.
- Graphic design experience
- Advanced knowledge of recruitment and enrollment practices
- Experience with a customer relationship management tool
- Advanced knowledge of marketing strategies
- Experience with social media platforms
- Ability to interact with multiple and diverse groups of people and a commitment to fostering a diverse working and learning environment
Preferred Qualification
- Campus visit programming leadership experience
Other Requirements
Please note that successful applicants must be eligible to work in the United States on or before the effective date of appointment. Eligibility includes being a U.S. citizen or national, a lawful permanent resident, or a foreign national authorized to work in the U.S. without the need for employer sponsorship. Employees must maintain work authorization without sponsorship for the duration of their appointment.
Documents Needed to Apply
Resume/CV
Cover Letter
Unofficial Transcript(s)
Work Shift (Hours / Days of work)
8:00am-4:30pm, Monday- Friday
About
The successful candidate will share St. Cloud State’s commitment to our mission, and in particular, the value we place in diversity, equity, and inclusion (DEI) as outlined in SCSU’s It’s Time strategic framework. Notably, we uphold the advancement of diversity, equity, and inclusion and engage in intentional actions to address systemic inequities throughout the university and surrounding environment. DEI values, practices, and strategies are embedded into the fabric of our institution and campus community, and they align with the priorities expressed in the Minnesota State system’s Equity 2030 initiative . SCSU expects all of its employees to help advance these practices and to contribute to the development of an anti-racist, inclusive community.
Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Association of Administrative and Service Faculty (MSUAASF) which can be found at: https://www.msuaasf.org/
St. Cloud State University is committed to excellence and actively supports cultural diversity. To promote this endeavor, we invite individuals who contribute to such diversity to apply, including minorities, women, LGBTQIA+, persons with disabilities and veterans. St. Cloud State University does not discriminate on the basis of race, sex, color, creed, religion, age, national origin, disability, marital status, status with regards to public assistance, sexual orientation, gender identity, gender expression, or status as a U.S. veteran. The Interim Title IX coordinator at St. Cloud State University is Susan Woolf. For additional information, contact the Office of Institutional Equity & Access, (320) 308-5123, Admin. Services Bldg. Rm 121
Benefits Information:
At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website.
To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.
Desired Start Date:
09-02-2026
Position End Date:
Open Date:
07-24-2026
Close Date:
08-24-2026
Posting Contact Name:
Courtney Marie Graber
Posting Contact Email:
[email protected]