Position Title: Senior Graphic Designer Reports To: Chief Marketing Officer
Department: Marketing Exemption Status: Exempt
Position Purpose:
The Senior Graphics Designer is responsible for implementing the design, creative and delivery of marketing, sales, and training programs to support the growth and expansion of company products and services.
Essential Job Functions: Must be able to perform all the following duties and responsibilities with or without reasonable accommodation.
Coordinates the implementation of marketing programs for all customers (OEM, Dealer, Agents, and Consumer)
Edits websites as needed collaborating with the IT team and other stakeholders
Ensure all sales and marketing collateral is current and updated
Collaborates with ordering of all sales material, marketing material and publishing materials
Designs and implements email and social media campaigns
Assists with video creation, animation, AI, and other digital products
Assist with the execution of key marketing materials, programs and logistics (i.e. development, printing, mailing and emailing of marketing materials)
Work closely with the Marketing Manager, marketing team, other internal teams to create messaging and collateral materials related to new or updated product offerings; ensure messaging is consistent across various media
Assist with writing, editing, reviewing and developing content for collateral, print, and sales presentations
Primary person responsible for a central resource for refining and keeping all presentations and marketing collateral
Maintains competitive files (literature, POS, warranty and registrations) and TEAMS product library files
Design the preliminary registration and warranty drafts for new products and/or programs in coordination with the legal department
Create sales-ready tools, including market-facing presentation content to be used by sales
Establish and articulate project scope, strategy, and objectives to internal clients, production team, and key leadership
Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution
Duties and Responsibilities:
Creative thinker; excellent communicator
Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
Ability to work under pressure of deadlines
Ability to work independently and quickly, and as part of team to execute tasks
Manage time effectively, complete complex tasks, think and plan ahead, react with appropriate urgency to situations that require a quick turnaround, take effective action without having to know the total picture and project quickly with little to no guidance
Possess and exhibit an exemplary level of integrity and discretion in handling confidential information
Maintain a strong focus on continuous process improvement
Complete a high volume of tasks with minimal direction and be self-motivated
Ability to multi-task and stop/start projects on a regular basis
Be highly organized, detail-oriented and be able to prioritize time sensitive assignments
Work collaboratively in a team environment and build effective working relationships inside and outside of the group
Learn the organizational structure, team objectives, and adapt to company culture
Participate in weekly meetings and huddles with the marketing team
Perform other duties that may reasonably be assigned
Nature of Supervision:
The incumbent is responsible for exercising discretion and independent judgment when performing job duties and must display a high degree of ethics, integrity, professionalism, and respect. Minimal guidance is provided on some, but not all, tasks to be performed. Independent decision-making is a daily responsibility.
Supervisory Responsibility:
This position does not have direct supervisory responsibility.
Education/Experience:
The minimum educational background of an applicant to this position is a high school diploma, bachelor’s degree preferred.
In addition, a qualified candidate will have:
Familiarity with a variety of the field’s concepts, practices and procedures
Minimum 5+ years of marketing or sales related professional graphic design/development experience
Ability to solve urgent and chronic problems, both individually and as part of a cross-functional team
Strong communication skills at all levels of the organization
Problem solving and time management skills.
Ability to work in a team environment and engage peers and management.
Strong organizational skills
Excellent written, analytical and research skills
Ability to handle multiple tasks while still producing quality results
Advanced level of desktop publishing computer skills working knowledge of drawing, page layout and photo manipulation/scanning programs
Advanced level of AI skills
Work Environment:
Most job responsibilities are performed while seated indoors with little exposure to hazards. Some flex hours may be required (must be able to work nights and weekends on a non-routine basis if called upon)
Contacts:
Interaction will occur with all levels of employees and management, outside vendors and contractors in the performance of the job duties as they relate to the Senior Graphics Designer. Interaction will generally entail the exchange and gathering of information and responding to questions and requests directed at the Director of Sales Operations.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
