About GIGR
GIGR (Giver's Ground) is on a mission to eliminate uncertainty from digital advertising. We believe that in the age of AI, marketing performance shouldn't rely on guesswork or slow, fragmented production cycles. It should be a high-velocity, feedback-driven science.
To achieve this, we are building playad.ai, a multi-agent marketing workflow designed to support the full creative lifecycle: briefing, production, experimentation, measurement, and iteration. We are starting by revolutionizing interactive ads for global brands, but our ultimate goal is to become the foundational infrastructure for all creative marketing. Backed by $5.4M in pre-seed funding from world-class investors like BRV Capital and Mirae Asset, we are a high-performing team of “Givers” driving toward a J-curve growth trajectory. We’re not just building a tool, we’re laying the foundation for the future of advertising.
The Role
Let's be direct: this is not a "book meetings and hand off to an AE" role. We're early-stage. You are the entire sales motion. You find the prospects, run the demos, negotiate the deal, and close. This is not just a sales role — rather, You are part of defining how this product is understood, positioned, and improved in the market. You shape the category, refine the messaging, and influence the product itself through direct feedback from the market.
playad.ai is a new category. An AI-native platform for creative marketing workflows. Your buyers (marketing VPs, agency executives, heads of creative at mid-market and enterprise companies) have never bought anything quite like this before. That's what makes this role hard, and why we need someone senior. You need to explain why the old way of making ads is broken and why our approach is fundamentally different, to people who are smart, skeptical, and have 15 other vendors pitching them this week.
You're building GIGR's presence in the US from the ground up. Brand awareness is low, the category is new, and a big part of your job is educating the market before you can sell to it. You won't be inheriting a playbook. You'll be writing it. The sales process, pipeline stages, messaging, and competitive positioning you build in your first year become the foundation the team scales from.
You'll also collaborate with the KR sales team to share what's working. Winning messaging, objection patterns, demo flows. What lands in the US often needs to be adapted for Korea and vice versa.
Responsibilities
- Own the full sales cycle in the US market. Prospecting, outreach, demos, negotiation, close. No handoffs. You self-source pipeline and you close it.
- Build pipeline from scratch. We'll give you the product and the story. You figure out the channels, sequences, and tactics that actually work for this market. Expect to self-source the majority of your pipeline in year one.
- Run product demos that land. This means understanding playad.ai deeply enough to show each buyer how it solves their specific problems, not a generic feature walkthrough.
- Act as a direct extension of the product team. You will translate customer conversations into product direction — identifying patterns, prioritizing features, and helping define what we build next.
- Document and refine the sales process as you go. CRM hygiene, email templates, objection handling, competitive positioning. You're building the institutional knowledge, not just closing deals.
- You will have significant ownership over how we go to market in the US and globally — including messaging, target segments, and sales strategy.
You May Be a Good Fit If You Have
- 5+ years in B2B SaaS sales, with real experience closing mid-market and enterprise deals. Not just generating pipeline, actually getting contracts signed.
- Working knowledge of the US digital advertising ecosystem. You know how brands and agencies buy, what their creative production pain points are, and who actually signs the check. You understand how ad creative goes from brief to launch, and why that process is broken at most companies.
- Full-cycle sales experience. You've prospected and closed, ideally at a company where the sales team was small enough that nobody else was going to do it for you.
- A genuine hunter mentality. You don't wait for inbound. You go find the opportunities, and you don't get discouraged when 9 out of 10 cold outreaches go nowhere.
- Consultative selling skills. Your buyers are senior and skeptical. You win by asking better questions and building real business cases, not by pushing harder.
- Thrive in ambiguous environments. where product, sales, and strategy are not clearly separated; in other words, you are excited by the idea of building something from zero.
- (Applicants for Korean Office) Bilingual fluency in Korean and English. We expect you to operate in English at a near-native level. You'll be interacting with our global team and audiences, so strong English fluency is non-negotiable. Interviews may be conducted in English.
Preferred Experience
- Experience selling AdTech, MarTech, or creative automation tools. You speak the language and understand the buyer journey.
- Familiarity with MEDDPICC, Challenger, or similar enterprise sales methodologies.
- Experience with AI-powered products. You can explain how AI creates value without overselling or hand-waving.
What We Value
GIGR is Giver's Ground. We believe that the most effective way to achieve J-curve growth, both as a company and as individuals, is to build an environment where everyone proactively raises the bar for the people around them. We optimize for teammates who bring high standards, client-first judgment, and a "Giver" mindset to every interaction.
We view the development of AI marketing workflows as an empirical science. Because our work relies on high-velocity feedback loops, we operate as a deeply collaborative and transparent group. We prioritize collective success over individual silos, ensuring that knowledge and context are shared freely so the entire team can move faster.
Recommended Reading
- Give and Take: Why Helping Others Drives Our Success by Adam Grant
Our company name, Giver's Ground, is inspired by the principles in this book. It explores how a "Giver" mindset, one that prioritizes raising others up, is the most sustainable path to extraordinary success. Understanding this framework is key to understanding how we work at GIGR.
Life at GIGR
At GIGR, we are committed to ensuring that as the company scales, your professional influence and mastery evolve at the same rate. We provide the resources and environment necessary for high-density growth and sustainable performance:
- Foundational Impact: Every Giver has a seat at the table. You will directly influence company strategy, product architecture, and our internal culture, seeing your decisions impact global brands and the future of AI marketing.
- Global Hubs: We operate out of San Francisco and Seoul. We value the creative friction of in-person collaboration and encourage onsite work to foster high-bandwidth innovation.
- Comprehensive Health & Well-being: Full healthcare coverage and support systems designed to ensure you can sustain high performance over the long term.
- Trust-Based Vacation: We focus on outcomes, not hours. We maintain a flexible, trust-based vacation policy to ensure you stay energized and inspired.
- Relocation Support: Assistance for exceptional candidates moving to join our teams in either Seoul or San Francisco.
Pay: From $100,000.00 per year
Benefits:
- Flexible spending account
- Paid time off
People with a criminal record are encouraged to apply
Work Location: In person
