Where it began…
In 1951 SF Fire Credit Union first opened its doors from a modest 10′ × 15′ office space in 17 Engine. It was from those humble beginnings—where everyone pitched in to help one another in their community—that the organization forged its way of business forever. Today, the San Francisco-based credit union has grown to $1.7B in assets and a membership that extends from the regional firefighters we trace our roots back to throughout our many neighbors in San Francisco, San Mateo and Marin Counties. Our members benefit from the ideas and principles that have shaped us: Shared trust, continuous innovation of products and services, competitive rates, and excellent member service. These qualities foster a true sense of member-ownership and strengthen the credit union’s bond with the people for whom this credit union was created.
What we stand for...
There are a few things we look for those we hire at SF Fire Credit Union, regardless of role or team.
First, do they align with our values?
Be Personal – Walk the Member/Employee Path
Be a Leader – Empower, Collaborate, Own
Be Outside the Box – Innovate, Educate, Engage
Be Real – Integrity and Transparency Matter
Be the Connection – Serve our Community
Second, will they thrive in a culture like ours, where we default to trust, embrace feedback, and desire to innovate? Finally, do they share our vision to help empower members to accomplish their dreams and build lasting financial security in whatever way is most relevant to their role?
What it feels like…
Most days it feels more like going to work with a big family. Whether it’s a pot luck lunch, baking birthday cakes for colleagues in the kitchen, or after-hours get together, we’re here to do a great job and have a good time while doing it! We value a good sense of humor, are motivated by a higher purpose, and always bring an “in-this-together” attitude. While we’re driven to do great work, we also value real work/life balance.
Is This the Career for You?
SF Fire Credit Union is entering a pivotal period in its evolution. We have established an ambitious vision focused on growth, member experience excellence, digital enablement, operational efficiency, and long-term organizational sustainability.
To achieve that vision, we are creating a dedicated Strategy & Transformation function responsible for translating strategy into action, aligning investments with enterprise priorities, and ensuring successful delivery of strategic initiatives across the organization.
This role will serve as the organizational bridge between strategic planning and execution.
The Vice President, Strategy & Transformation is responsible for helping define, operationalize, govern, and execute the Credit Union's strategic agenda.
Reporting to the Chief of Staff, this executive will ensure that enterprise initiatives, investments, and resources remain aligned with organizational priorities while driving disciplined execution across the organization.
The role will oversee:
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Enterprise Strategy
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Strategic Planning
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Corporate Planning
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Business Transformation
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Continuous Improvement
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Strategic Initiative Delivery
The successful candidate will lead a small team of strategy and transformation professionals who operate as an internal consulting capability, helping leaders define business cases, prioritize initiatives, solve cross-functional problems, and drive execution of high-priority strategic initiatives. The future-state organizational design identified Enterprise Strategy, Corporate Planning, Business Transformation, Continuous Improvement, Technology Strategy, and Performance Management & Analytics as core components of the Strategy & Transformation organization.
We are seeking a strategy execution leader capable of helping the organization answer three fundamental questions:
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Where are we going?
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What initiatives matter most?
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Are we executing effectively against our priorities?
What You Get To Do:
Create a disciplined enterprise-wide strategy execution framework that ensures:
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Strategic priorities are clearly articulated.
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Investments align to strategy.
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Resources are allocated appropriately.
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Projects deliver measurable business value.
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Governance supports informed executive decision-making.
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Enterprise change initiatives are executed successfully.
Enterprise Strategy & Corporate Planning-
Partner with the Chief of Staff, CEO, and Executive Management Team to refine and operationalize the Credit Union's strategic plan.
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Translate strategic objectives into measurable initiatives, milestones, and outcomes.
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Develop and maintain enterprise strategic roadmaps.
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Create a clear linkage between strategic goals, project investments, resource allocations, and performance metrics.
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Support annual and multi-year strategic planning processes.
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Facilitate executive strategy discussions, offsites, and planning sessions.
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Ensure organizational priorities remain aligned with long-term business objectives.
Strategy Execution & Business Transformation-
Lead enterprise transformation initiatives sponsored by executive leadership.
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Establish a structured methodology for strategic initiative delivery.
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Identify and remove barriers to execution.
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Ensure accountability for strategic outcomes across business functions.
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Help leaders develop implementation plans that drive measurable business value.
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Track realization of anticipated benefits and business outcomes.
The role should function as an internal consulting organization supporting strategic execution, organizational improvement, and cross-functional problem solving.
Internal Consulting & Strategic Advisory Team-
Lead a small Strategy & Transformation team that operates as an internal consulting function.
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Support executives and business leaders with:
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Business-case development
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Cost-benefit analysis
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Process improvement initiatives
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Organizational design
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Transformation planning
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Program management
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Operational assessments
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Strategic recommendation development
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Deploy team resources to the organization's highest-priority initiatives.
Performance Management & Strategic Analytics-
Partner with leaders across the organization to define strategic success measures.
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Develop scorecards and dashboards that track strategic execution.
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Monitor initiative performance and benefit realization.
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Identify emerging risks to strategic objectives.
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Use data and analytics to support executive decision-making.
Governance & Executive Communications-
Build governance structures that promote accountability and timely decision-making.
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Create executive reporting frameworks for strategic initiatives.
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Prepare executive and board-level presentations.
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Facilitate steering committees, governance forums, and executive working sessions.
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Ensure leadership teams maintain focus on the highest-value priorities.
What We Look For In You:-
Bachelor's degree in Business, Finance, Economics, Strategy, Operations, or related field.
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MBA or equivalent advanced degree strongly preferred.
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10+ years of experience in:
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Strategy
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Management Consulting
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Transformation
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Corporate Development
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Enterprise PMO Leadership
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Strategic Program Management
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Proven experience leading enterprise transformation initiatives.
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Experience designing and implementing governance frameworks.
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Experience building and managing project portfolios.
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Strong executive facilitation and communication skills.
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Experience working directly with executive leadership teams and boards.
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Exceptional analytical and problem-solving ability.
Preferred Backgrounds
Ideal candidates may come from:
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Management Consulting
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Banking Strategy
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Credit Union Strategy
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Enterprise Transformation Offices
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Corporate Strategy Teams
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PMO Leadership Functions
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Digital Transformation Programs
Experience in financial services is strongly preferred.
Leadership Profile
The ideal candidate is:
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A strategist who can execute.
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A transformation leader who can influence without authority.
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A consultant who can drive outcomes.
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A governance leader who can create accountability.
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A portfolio manager who understands business value.
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A problem solver who thrives in ambiguity and change
What Success Looks Like
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Within the first 12–24 months, the VP, Strategy & Transformation will:
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Establish a clear enterprise strategic planning framework.
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Create a direct linkage between strategy, investments, and execution.
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Build a high-performing internal consulting and transformation capability.
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Improve organizational execution against strategic priorities.
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Ensure enterprise initiatives deliver measurable business outcomes.
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Create a culture in which strategy is translated into disciplined execution and sustainable results.
Salary
This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At SFFCU, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for the
San Francisco Market is an annual salary of $156,600 to $235,000.
Our Benefits
We have a competitive compensation and benefits package, but the true reward of working for SF Fire Credit Union goes beyond what you’ll see on a pay-stub. We genuinely care our employees and we strive to invest in their professional and personal growth. We’re a relatively small organization at about 200 employees, so you can see the impact of your efforts and the value your contributions bring to our members and fellow employees.
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401(k) and Employer Match
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Health, Vision, Dental and Life Insurance
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Annual Incentive/Bonus Program
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Tuition Reimbursement Program
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11 Paid Holidays + Competitive PTO package
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Home & Consumer Loan Program (Discounted Rates)
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Professional development and training programs
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On-demand personal coaching resource
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Wellness Program (Discounted Gym Membership)
“Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.”
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