CRSJ VISION
Through a culture of joyful learning, Cristo Rey San José celebrates and develops students’ unique gifts as they encounter God’s love and become leaders who shape society with and for others.
CRSJ MISSION
Cristo Rey San José is a Jesuit, Catholic college-prep high school where students of any faith commit to a rigorous curriculum and professional work experience. Students realize their inherent potential and prepare to complete a post-secondary education that will set them on a path toward a sustainable, fulfilling future. Through the Ignatian charism of cura personalis, students facing barriers to opportunity become leaders filled with passion, purpose, confidence, and conscience.
POSITION SUMMARY
The Director of Marketing & Communications is responsible for building and executing a comprehensive, mission-driven marketing strategy that elevates Cristo Rey San José’s visibility, reputation, and impact across Silicon Valley and beyond. Serving as the school’s chief brand steward and marketing leader, the Director develops integrated marketing strategies that advance Advancement goals, attract and engage Corporate Work Study Program (CWSP) partners, drive enrollment, deepen donor engagement, and powerfully communicate the transformative outcomes of a CRSJ education. The Director builds the plan and delivers it, setting institutional marketing strategy one moment and writing a caption, updating the website, or photographing a student event the next. The Director is the strategist, storyteller, designer, analyst, and executor. The Director brings both creative vision and analytical discipline—translating institutional priorities into compelling stories and measurable campaigns across digital, print, and media channels. The ideal candidate thrives in this dual role—equally energized by big-picture thinking and getting things done—and finds deep meaning in doing both in service of a mission they believe in.
Reports to: Vice President of Advancement
ESSENTIAL DUTIES
Marketing & Communications
- Develop and execute CRSJ’s institutional marketing and communications strategy to elevate the school’s profile while supporting the mission
- Advancement and Corporate Work Study Program goals.
- Consistently use asset-based language in all marcom content.
- Create compelling content for web, social media, newsletters, digital campaigns, annual reports, and collateral.
- Capture, curate, and maintain the school’s photography and media assets.
- Coordinate messaging with the Advancement Team to ensure consistency across platforms.
- Support the school’s multi-year fundraising campaigns, including impact storytelling to support stewardship communications and new donor recruitment and cultivation.
- Partner with the Advancement Team to create and manage donor-facing content for Giving Days, annual appeals, campaigns, and other special initiatives and donor events.
- Propose and execute marketing plans to support various critical areas of the school, including Admissions and Corporate Work Study.
- Manage overall school branding and support efforts to maximize school visibility.
- Oversee and maintain the CRSJ website, including content updates, information accuracy, layout coordination, and vendor management.
- Manage analytics for the website and social platforms; produce regular reports and make recommendations for improvement.
- Maintain and grow CRSJ’s social media presence; source stories from faculty, students, and staff and supporters and partners.
- Benchmark against Cristo Rey Network schools and Bay Area Catholic high schools to inform best practices across PR, digital marketing & more.
- Provide guidance and support to colleagues on marketing best practices, content creation, and brand standards to maintain consistent and high-quality communication and ensure consistent use of CRSJ brand standards across the school.
- Assist in training new team members and interns on communications and branding standards and protocols, content management, and social media practices.
Other Functions
- Perform other related duties and special projects as required.
- Seek opportunities to support school-wide efforts for student clubs, immersion trips, and other activities.
- PR, Crisis Communications & Reputation Management
- Experience in pitching stories to increase visibility of CRSJ’s mission to media outlets – student and alumni impact, partner and donor stories, etc.
- Serve as a key strategic partner in planning and executing crisis communications, working closely with the President, VP of Advancement, an Executive Team to protect and advance institutional reputation.
- Develop and maintain CRSJ’s crisis communications protocols, messaging frameworks, and rapid-response infrastructure.
- Monitor media coverage and social sentiment; identify and proactively address reputational risks or opportunities.
QUALIFICATIONS
Required
- Bachelor’s degree in marketing, communications or related field.
- 7-10 years of relevant experience.
- Exceptional written and verbal communication skills, including the ability to write across formats and audiences.
- Hands-on proficiency with the tools of the trade: CMS platforms (WordPress or similar), social media management tools (Sprout Social, Sprinklr, or equivalent), email marketing platforms (Constant Contact, Mailchimp, or similar), and CRM systems (DonorPerfect, Raiser’s Edge, Salesforce, or similar).
- Strong content creation skills across formats — long and short-form video, graphics, photography, and written content — with proficiency in Adobe Creative Suite, Canva, or similar design and video editing tools.
- Ability to manage multiple projects and deadlines in a mission-driven environment.
- Commitment to the values and mission of Cristo Rey San José.
Preferred
- Experience leading a marketing function.
- Experience in education or non-profit marketing.
- Strong expertise in vendor management including designers, photographers and videographers.
- Photography, graphic design, or video editing skills are a plus.
KEY ATTRIBUTES FOR SUCCESS
- Passion for Mission: Deep belief in the transformative power of education and a commitment to serving underrepresented communities.
- Team Player and Relationship Builder: Desire to collaborate, be flexible, and pitch in as needed. Experience engaging and relationship building with diverse stakeholders including building trust with partners and donors, educators, students and families.
- Growth mindset: Embrace challenges, solicit and learn from feedback, and view setbacks as opportunities for growth.
- Self-Motivated and Proactive: Takes initiative without needing close supervision; anticipates needs, identifies opportunities for improvement, and follows through on tasks and projects with persistence and purpose.
- Work style: Excellent organizational and time management skills to meet deadlines. Ability to move from global strategic planning to being hands on and getting the tasks done.
- Attention to detail: Highly detail oriented… slightly obsessed with accuracy
- Strong Multi-Tasker: Effectively manages and prioritizes multiple responsibilities in a fast-paced environment.
- Clear Communicator: Demonstrates strong written and verbal communication skills tailored to a variety of audiences, including internal and external stakeholders.
- Project management: An organized planner who can phase projects, engage stakeholders and meet deadlines.
PHYSICAL REQUIREMENTS
- Stand or sit for long periods of time.
- Ability to lift 15-30 pounds on an as needed basis.
We understand that not all candidates will meet every qualification and believe that diverse experiences and backgrounds are valuable. We value potential and willingness to learn, so if you’re passionate about this role and think you would be able to excel, we encourage you to apply.
SALARY AND COMPENSATION
This is an exempt, 12 month, staff position. The full pay range, which encompasses all experience levels, is $105,000 and $125,000 . Within this range, we pay in accordance with what could be reasonably expected based on an individual’s experience level.
Full time employees are eligible for the following benefits: medical, dental, vision, and retirement. Employees’ premiums are covered for medical, dental and vision at 100% and dependents at 50% if elected. This position is eligible for enrollment in the group voluntary retirement plan – 403b.
NON-DISCRIMINATION AND EQUAL EMPLOYMENT OPPORTUNITY POLICY
Cristo Rey San Jose is dedicated to both the letter and the spirit of the equal employment opportunity laws. Employment decisions will not be made on the basis of race, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex (including pregnancy, childbirth, or related medical conditions), age or sexual orientation, military or veteran status or political affiliation. Employment decisions based on religious preferences and other religious needs may be made in accordance with applicable law. Cristo Rey also prohibits discrimination on the basis of these protected classifications.
