Responsible for leading the strategic marketing, communication, and promotional efforts supporting comprehensive women's health services. This position serves as the central marketing lead and key liaison between marketing, clinical leadership, physicians, digital health teams, and operational stakeholders to advance awareness, engagement, and growth across women's health service lines. This role requires a highly motivated, self-directed professional who can help build and evolve a comprehensive Women's Health marketing program. The successful candidate will lead initiatives from concept development through planning, implementation, and on-site execution, ensuring projects are delivered on time and aligned with organizational priorities. Acting as the hub for cross-functional collaboration, the Women's Health Marketing Program Manager will bring together diverse teams to develop innovative marketing strategies, coordinate complex initiatives, and support programs related to clinical care, integrated research, technology, innovation, advocacy, and improved patient access. Will coordinate integrated marketing campaigns, physician and clinic onboarding initiatives, advertising requests, and the development of marketing collateral across multiple platforms. This individual will manage project planning, production timelines, and campaign execution while ensuring alignment with organizational goals and brand standards. In addition, the position will oversee ongoing updates and optimization of external women's health websites and other public-facing digital platforms to provide timely, accurate, and engaging information for patients, providers, and the community. This is a hybrid position that combines strategic planning with an active on-site presence. The role requires regular engagement at hospitals, ambulatory clinics, coordination of community events, and other women's health locations to collaborate with physicians and care teams, support new program and physician launches, oversee marketing activations, evaluate the patient experience, and identify opportunities to enhance awareness, engagement, and access. The successful candidate must be equally comfortable developing strategy in the office and leading initiatives in the field to ensure marketing efforts effectively support clinical, operational, and patient care goals.
QUALIFICATIONS
All job qualifications listed indicate the minimum level necessary to perform this job proficiently
LEVEL OF EDUCATION
Required:
Bachelor's degree in advertising, marketing, communications, business administration or related field.
TECHNICAL REQUIREMENTS
Required: Experience with Microsoft Office and Creative Cloud. Excellent project management skills and attention to detail. Ability to oversee interior signage projects and work as facilitator between hospital staff, designer and signage vendors. Exceptional interpersonal communication skills. Strong writing, editing and proofreading abilities. Knowledge of advertising, web and social media trends.
Preferred: Experience with CRM software and knowledge of print specifications. Client-facing experience preferred. Technical background with advanced computer skills. Mac and Windows expertise
YEARS OF RELATED WORK EXPERIENCE
Required: 3 years of marketing/communications experience.
Preferred: Experience in healthcare/marketing, business administration or public relations.
Cottage Health is a leading acute care hospital system, located on the central coast of California, widely known for our superior patient care, innovation, medical research and education. Our health system operates primarily in Santa Barbara, CA, since 1888, and consists of three acute care hospitals, a Rehabilitation Hospital, multiple clinics and a multi-site Urgent Care system. Our mission is to serve the central coast communities with excellence, integrity, and compassion. Every day we touch thousands of lives in many different ways, resolute in our mission to put patients first. We take pride in helping our patients get back to living their lives - in the places they love.
Cottage Health is an Equal Opportunity Employer. Cottage Health applicants are considered solely based on their qualifications, without regard to race, color, ethnicity, religion, age, gender, transgender, gender expression and identity, national origin, ancestry, disability, sexual orientation, marital status, military status or any other classification protected by law. This policy applies to all aspects of the relationship between Cottage Health and an applicant or employee. Cottage Health is committed to upholding discrimination-free hiring practices. We strive to cultivate an environment where exceptional people bring diverse perspectives and find belonging, support and connection to their work.
Any Cottage Health applicants who require assistance or reasonable accommodations during the application process may request the need for accommodation with the Recruiter.
- Pay for non-physician positions is determined based on related years of experience and internal equity. Eligible employees may also receive additional forms of compensation, including shift differentials, on-call pay, incentive pay, and bonus opportunities, where applicable. Manager and above positions may participate in Cottage Health’s annual management incentive program. Physician compensation is determined based upon specialty and may include bonus potential. For more information on our comprehensive Total Rewards offerings, please visit https://cottagehealth.org/careers/total-rewards.
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