Are you a world-class storyteller and technologist who can translate complex cloud and AI solutions into compelling customer value for healthcare and life sciences? At AWS, we're seeking a Principal Product Marketing Manager who can define and lead the go-to-market strategy for high-impact customer segments within healthcare and life sciences.
As the world's leading cloud and AI provider with 200+ services, AWS needs senior strategic thinkers who can connect the dots across our vast portfolio to address the unique needs of healthcare and life sciences customers. In this role, you'll operate with complete independence to define the product marketing strategy for specific high-impact HCLS customer segments and solution areas (e.g., healthcare data and analytics, EHR on AWS) - working backwards from customer needs to influence product roadmaps, shape value propositions, and align cross-functional teams toward coherent go-to-market approaches. You'll be the connective tissue between product, sales, business development, and marketing - synthesizing market intelligence, competitive dynamics, and customer feedback to drive clarity on customer needs and how we should position our offerings.
We're looking for a unique blend of storyteller, technologist, and business strategist - someone who can dive deep into technical architecture while crafting crisp, compelling narratives and value propositions that resonate with CIOs, CTOs, and line-of-business leaders. This person must be an exceptional communicator: equally comfortable writing a keynote script, presenting to an industry analyst, authoring a positioning document, or pitching a CIO in an executive briefing. The messaging and storytelling they develop will anchor go-to-market motions for their segment(s), with use cases and narratives cascading across GTM and marketing activities.
If you thrive at the intersection of technology, storytelling, and healthcare and want to impact how organizations around the world leverage cloud computing and AI to improve patient outcomes, accelerate drug discovery, and transform healthcare operations, this role is for you.
Key job responsibilities
- Define and own the product marketing strategy - positioning, messaging, competitive differentiation - for assigned high-impact HCLS customer segments and solution areas. Act as "final pen" on high-visibility messaging within their segment(s).
- Partner with product, sales, BD, SA, and GTM teams to shape go-to-market approaches, develop ideal customer profiles, and define priority use cases and differentiators.
- Synthesize market data, customer feedback, competitive intelligence, and analyst research to identify product opportunities and influence partner teams' roadmaps.
- Own product launch strategy and execution for high-priority HCLS offerings, including naming, audience definition, and marketing vehicles. Drive field enablement to support launches and campaigns.
- Craft compelling narratives - keynotes, positioning documents, reference architectures, demonstrations, and customer stories - that translate complex technical capabilities into clear value for diverse audiences.
- Represent AWS in executive briefings, industry events, and analyst interactions. Drive cross-functional alignment through business and senior leader reviews.
- Bachelor's degree or equivalent
- 8+ years of direct experience working in HCLS industry vertical
- 6+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
- Demonstrated experience creating technical content and delivering technical presentations to diverse audiences
- Experience developing detailed go to market plans
- MBA, or Master's degree
- Track record of creating compelling technical demonstrations and reference architectures
- Strong data analysis skills with ability to synthesize insights from multiple source
- Experience presenting to executive-level audiences and industry analysts
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, SANTA CLARA - 192,700.00 - 260,200.00 USD annually
USA, NY, New York - 192,700.00 - 260,200.00 USD annually
USA, VA, Arlington - 175,200.00 - 236,500.00 USD annually
USA, WA, Seattle - 175,200.00 - 236,500.00 USD annually
