About Us
At AC Hotel Saratoga Springs, we believe every detail matters. Inspired by the principles of modern European design, AC Hotels by Marriott delivers a thoughtfully curated guest experience focused on precision, simplicity, and exceptional service.
As part of Larkin Hospitality and the Marriott portfolio, our hotel serves business travelers, leisure guests, corporate groups, weddings, social events, and one of the nation's most dynamic seasonal markets, including Saratoga Race Course, SPAC, Skidmore College, and year-round tourism.
We are seeking an energetic, relationship-driven Director of Sales who is passionate about growing market share, building lasting client partnerships, and leading strategic revenue generation.
Position Summary
The Director of Sales serves as the hotel's primary sales leader and is responsible for developing and executing strategies that maximize room revenue, group business, corporate accounts, catering opportunities, and market penetration while protecting ADR and profitability.
This position partners closely with Revenue Management, the General Manager, and Operations to ensure the hotel consistently achieves budgeted revenue goals while delivering an exceptional guest experience.
Success in this role requires strong leadership, exceptional networking abilities, analytical thinking, proactive selling, and a deep understanding of the Saratoga Springs hospitality market.
Primary ResponsibilitiesRevenue Generation
- Develop and execute annual and quarterly sales plans.
- Achieve monthly, quarterly, and annual revenue goals.
- Prospect new corporate, group, SMERF, government, sports, association, and leisure accounts.
- Maintain an active outside sales schedule throughout the Capital Region.
- Generate new business while growing existing accounts.
- Conduct hotel tours and site inspections.
- Negotiate contracts that maximize profitability while remaining competitive.
Account Management
- Develop long-term relationships with local businesses and organizations.
- Maintain regular communication with key clients.
- Manage all sales opportunities through Marriott approved systems.
- Conduct proactive sales calls and appointments weekly.
- Participate in networking organizations, tourism groups, and community events.
Market Intelligence
Monitor:
- Local competitors
- Market trends
- STR performance
- Demand generators
- New developments
- Local events
- Group displacement analysis
Recommend pricing and business strategies alongside Revenue Management to maximize RevPAR and market share.
Revenue Strategy
Partner with Revenue Management to:
- Review forecasts
- Analyze pace reports
- Evaluate pickup trends
- Optimize group acceptance decisions
- Protect ADR
- Maximize occupancy during compression periods
- Develop need-date strategies
Sales Administration
Maintain accurate records including:
- Delphi/FDC (or applicable Marriott sales systems)
- Sales activity reports
- Weekly production reports
- Monthly action plans
- Account production analysis
- Contract administration
- Lead management
- RFP responses
Leadership
Work collaboratively with:
- General Manager
- Assistant General Manager
- Front Office
- Food & Beverage
- Housekeeping
- Engineering
Ensure seamless communication regarding:
- VIP arrivals
- Group arrivals
- Meeting requirements
- Event execution
- Elite guest expectations
- Sales commitments
Community Engagement
Represent the hotel professionally throughout the community by participating in:
- Saratoga County Chamber
- Discover Saratoga
- Tourism organizations
- Networking events
- Industry associations
- Community partnerships
Qualifications
Preferred:
- 3+ years hotel sales leadership experience
- Marriott sales experience preferred
- Knowledge of Marriott systems strongly preferred
- Experience in full-service, select-service, or lifestyle hotels
- Proven history of meeting revenue goals
- Strong negotiation skills
- Excellent presentation abilities
- Ability to analyze market data and develop sales strategies
- Exceptional verbal and written communication
- Strong organizational and time management skills
Ideal Candidate
The successful candidate is:
- Highly self-motivated
- Relationship focused
- Competitive yet collaborative
- Professional and polished
- Strategic thinker
- Comfortable with outside sales
- Passionate about hospitality
- Results oriented
- Data driven
- Adaptable in a fast-paced environment
Performance Expectations
Success will be measured through:
- Total revenue growth
- Group room nights produced
- Corporate account production
- New account acquisition
- ADR performance
- RevPAR Index (RGI)
- STR market share improvements
- Sales activity goals
- Prospecting efforts
- Client retention
- Budget achievement
- Forecast accuracy
Why Join Our Team?
As the Director of Sales, you'll play a critical role in shaping the continued success of one of Saratoga Springs' newest Marriott properties. You'll work alongside an engaged leadership team, represent a globally recognized lifestyle brand, and have the opportunity to build meaningful client relationships in one of New York's premier hospitality markets.
If you're a motivated hospitality professional who enjoys creating business opportunities, exceeding goals, and delivering exceptional experiences, we'd love to hear from you.
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Work Location: In person
