Reports To: Chief Operating Officer
Location: Aqua-Tots Headquarters
Employment Type: Full-Time, Exempt
Position Overview:
Job Description
Aqua-Tots is a fast growing, core values focused company passionate about teaching children to be safe and confident swimmers while propelling people forward in life. With more than 150 locations in 14 countries, we teach over five million swim lessons annually all over the world, and we’re passionate about equipping all children with everything they need to know to remain safe in and around the water for their entire lives.
The HubSpot Administrator partners with the Marketing, Operations, and Technology teams to own the configuration, deployment, and ongoing optimization of HubSpot across the Aqua-Tots ecosystem. This person is accountable for completing the multi-school rollout, auditing and remediating the existing build, and ensuring HubSpot is reliably and effectively used by every team that depends on it — from corporate marketing to franchise owners to school operators.
Principal Job Duties and Responsibilities
The HubSpot Administrator is accountable for the configuration, performance, and adoption of HubSpot across the Aqua-Tots ecosystem. This includes but is not limited to:
● Platform Administration
○ Configure and maintain HubSpot Hubs (Marketing, Sales, Service, Operations) per agreed business requirements
○ Manage user accounts, teams, permissions, and access controls across corporate and franchise locations
○ Maintain data integrity through standardized property structures, deduplication, and ongoing data hygiene routines
○ Monitor system health, usage, and performance; troubleshoot and resolve platform issues as they arise
● Multi-Location Rollout
○ Lead the deployment of HubSpot to remaining Aqua-Tots schools, partnering with regional and franchise leaders
○ Build and maintain location-aware lifecycle stages, lead routing, and reporting
○ Document standard operating procedures and train operators so the platform is adopted, not just deployed
● Audit & Remediation of the Existing Build
○ Conduct a written audit of the current HubSpot instance within the first 90 days, prioritized by business impact
○ Execute the remediation plan in partnership with marketing leadership and the existing integration partner
○ Establish standards and a change-control process so the build does not drift again
● Workflows, Automation & Integrations
○ Design, build, and maintain automation workflows that support marketing, sales, and customer success
○ Own the technical relationship with integrated systems (web forms, scheduling, payment, BI, and other connected tools)
○ Coordinate with vendors and the integration partner on technical issues and ongoing improvements
● Reporting & Insight
○ Build and maintain dashboards that surface lead, pipeline, and customer-experience performance to executives and franchise owners
○ Translate platform data into actionable recommendations for marketing leadership and the executive team
● Stakeholder Enablement
○ Train marketing, sales, and franchise teams on HubSpot best practices
○ Create and maintain documentation, runbooks, and an internal knowledge base
○ Serve as the primary point of contact for HubSpot questions, requests, and escalations
● Vendor & Agency Management
○ Hold integration partners and consultants accountable for deliverables and standards of performance
○ Evaluate add-on tools, apps, and partners as the platform and the business evolve
● Perform other duties and projects as assigned
Organizational Competencies
● Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers/owners in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
● Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can make decisions and act without having the full picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
● Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and tries anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
● Problem Solving: Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.
● Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results; communicates progress proactively rather than waiting to be asked.
● Technical Learning: Picks up on technical things quickly; can learn new skills and knowledge; is good at learning new industry, company, product, or technical knowledge; does well in technical courses and seminars; stays current on platform releases, certifications, and emerging tools (including AI workflows layered on top of HubSpot).
Minimum Qualifications:
● Bachelor’s degree or equivalent professional experience
● 4–7 years of hands-on HubSpot administration experience, including ownership of at least one multi-location or multi-brand HubSpot rollout
● HubSpot certifications in Marketing Hub Implementation, Sales Hub Implementation, and Reporting (or willingness to obtain within 90 days of hire)
● Demonstrated experience auditing and remediating an inherited HubSpot instance
● Strong working knowledge of CRM data models, lifecycle stages, lead scoring, marketing automation, and attribution
● Experience integrating HubSpot with adjacent systems (e.g., scheduling, payment, web forms, BI / data warehouse)
● Knowledge of and skill in using application software including Word, Excel, Microsoft Outlook, and Internet functionality
● Strong critical thinking skills and a proactive approach to problem solving
● Ability to plan and set priorities to achieve business objectives in a fast-paced organization
● Ability to communicate effectively with both technical and non-technical audiences
● Ability to think strategically, demonstrate agility, design clean systems, apply business acumen, and promote teamwork
● Ability to establish credibility and communicate effectively both verbally and in writing
● Ability to travel and work a flexible schedule including evenings and weekends as needed
● Helpful, but not required: HubSpot Solutions Partner agency background; franchise or multi-location operating-model experience; familiarity with AI tooling layered on top of HubSpot (e.g., Breeze, Clay, n8n, custom GPT workflows)
Expectations:
● Solid commitment to personally adhere to, encourage, and operate under Aqua-Tots Swim School’s Core Values
● Exceptional interpersonal and supportive communication skills with co-workers, franchise owners, vendors, and the Aqua-Tots Swim School Leadership Team
● Ability to network with diverse and energetic franchise owners and demonstrate a personal passion for helping them succeed
● Outstanding relationship management; ability to work with all levels of the franchise system and corporate organizations from team members to ownership, a successful collaborator
● A self-starter with the ability to work independently with an enthusiasm and willingness to work with and for the Aqua-Tots Swim School Headquarters Leadership Team
● Tells stakeholders what they are doing before they do it, not after — proactive cadence and clear written documentation are the norm
● Team player as part of the Aqua-Tots Swim School family
● Professional and personable to all individuals whom you have the opportunity to influence
Job Type: Full-time
Pay: $85,000.00 - $95,000.00 per year
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
Ability to Commute:
- Mesa, AZ 85206 (Required)
Work Location: In person
