Green Dot Labs is a premium cannabis brand founded in Boulder, Colorado in 2014 by husband-and-wife team Dave and Alana Malone. Built on proprietary genetics, small-batch cultivation, and craft extraction across Flower, Live Resin, and Live Rosin, GDL has earned multiple #1 brand rankings from BDSA and Leafly and was named Flower Brand of the Year at the 2025 Emjays. With more than a decade of leadership in Colorado and an expansion into Arizona, GDL is known for its innovation, consistent quality, and deep consumer trust.
The Field Marketing Lead serves as the primary trade marketing representative for Arizona retailers and market activations. This role partners closely with the Trade Marketing Manager and Account Managers to strengthen retail relationships, increase in-market visibility, support product education, and ensure Green Dot Labs is consistently and effectively represented throughout the market.
This position is highly field-based and supports retail activations, merchandising, account engagement, product training, marketing material distribution, and event execution. Success in this role is measured through market coverage, retailer engagement, activity levels, training execution, and contribution to revenue growth through strong retail partnerships and effective product education.
This role is regularly scheduled Tuesday through Saturday and requires flexibility to support some nights and weekends. The position is approximately 10% office-based and 90% field travel throughout Arizona, with occasional travel to Colorado to support brand initiatives and events.
- Build and maintain relationships with retail store managers and staff to identify and support sales floor needs
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Maintain regular communication with the Trade Marketing Manager and Account Managers regarding retailer interactions, opportunities, and market updates
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Staff in-store retail activations and off-site events to increase brand awareness, product adoption, and customer engagement
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Deliver formal and informal brand and product training to new and existing retail accounts
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Proactively identify accounts requiring additional product education or brand support
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Educate retail staff on campaigns, product launches, promotions, and budtender-specific initiatives
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Support limited-time offers and promotional programs through education, merchandising materials, promotional merchandise, and digital assets
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Drive participation in Seed Talent retail education programs through awareness and incentive reminders
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Support product replacement, buyback, event sample, and media sample activities as needed
- Conduct merchandising visits at intervals established by Sales and Trade Marketing leadership
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Install and maintain display assets, packaging, collateral, and other merchandising materials according to trade marketing standards
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Review in-store product presentation and identify opportunities to enhance Green Dot Labs' retail presence
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Monitor product display and inventory levels and report out-of-stock conditions to Account Managers through Salesforce
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Provide recommendations on merchandising opportunities and best practices based on retailer and competitor observations
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Capture content at retail activations, events, and industry gatherings according to Brand-provided shot lists
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Perform quality control checks of incoming merchandise and display assets as requested
- Develop efficient weekly travel routes based on account sales tiers, required visit frequency, Account Manager requests, and business needs
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Review assigned booking requests and coordinate schedules using shared calendars
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Maintain accurate, timely CRM reporting for retail visits, activations, merchandising, trainings, and other field activities
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Complete activation reporting using established metrics and forms within required timelines
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Maintain regular communication with Trade Marketing, Sales, and Brand partners while working in market
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Proactively identify operational concerns and support timely problem-solving
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Gather and communicate market intelligence regarding competitors, retailer trends, customer needs, and industry activity
- Prepare print kits and marketing materials to support weekly flower drops, campaigns, product launches, and retailer needs
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Maintain appropriate inventory levels of printed materials, promotional merchandise, and display assets
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Complete monthly inventory audits of merchandise and display assets
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Submit required inventory and activity reporting to Trade Marketing and Brand leadership
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Support distribution and organization of marketing materials across assigned accounts
- 4+ years of sales or field marketing experience required; cannabis or alcohol industry experience preferred
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Proficiency with Microsoft Office Suite
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Experience using CRM systems required; Salesforce experience preferred
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Strong time management, prioritization, and organizational skills
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Strong written and verbal communication skills
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Strong attention to detail and ability to manage multiple priorities
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Comfortable reviewing quantitative data and communicating relevant insights
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Ability to adapt and remain effective in a fast-paced, field-based environment
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Valid driver's license, reliable personal vehicle, and clean driving record required
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Ability and willingness to travel more than 200 miles to visit assigned accounts
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Must possess or be able to obtain and maintain all required state-issued cannabis industry credentials applicable to the position and work location
This role is based in Tempe, AZ and is approximately 10% office-based and 90% field-based, requiring extensive travel throughout Arizona to retail accounts, activations, events, and other market activities. Occasional travel to Colorado may be required to support brand initiatives and events.
The position is regularly scheduled Tuesday through Saturday and requires flexibility to work some nights and weekends based on retailer schedules, events, activations, and business needs.
The role requires frequent driving, walking, standing, and movement through retail and event environments. Employees must be able to transport, carry, set up, and maintain marketing materials, merchandise, display assets, and event supplies as required to perform assigned responsibilities.
We offer a comprehensive benefits package for full-time employees working at least 30 hours per week, including medical, dental, and vision coverage, an HSA option for eligible plans, company-paid basic life and AD&D insurance, an Employee Assistance Program, paid time off, and a 401(k) plan. Benefits for most employees become effective the first day of the month following their date of hire. Eligible employees may participate in the 401(k) plan after 90 days of employment, subject to plan terms and eligibility requirements.
Green Dot Labs provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind, including based on any legally protected status.
