Overview:
We’re looking for an Associate Manager of Digital Media Platforms to join our digital marketing team and ensure flawless execution of paid media tagging, trafficking, optimization and measurement across platforms including Google, YouTube, Meta, and emerging channels. This person will be our in-house expert on tracking infrastructure, campaign trafficking, QA processes, and performance data integrity—ensuring that our digital expenditure is accurately measured and fully optimized.
If you’re detail‑obsessed, technically sharp, and thrive at the intersection of marketing and analytics, this is the role for you.
Responsibilities:
Support the Sr Media Manager & Marketing Analyst in media platforms
Tagging & Tracking Infrastructure
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Own end‑to‑end implementation of all tracking across platforms (GA4, GTM, Floodlights, Conversion APIs, pixels, SDK integrations, UTM governance, etc.).
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Build and maintain a scalable tracking taxonomy across all paid media and digital experiences.
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Ensure accuracy and redundancy of conversion tracking (browser + server‑side).
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Partner with IT/web engineering to deploy, test, and maintain tracking code across properties.
Campaign Trafficking & Execution
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Manage trafficking of digital media campaigns across Google Ads, DV360, Meta, TikTok, Reddit, YouTube, and retargeting partners.
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Build and QA ad tags, third‑party tracking URLs, macros, and dynamic parameters.
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Ensure campaign naming conventions and metadata structures are followed consistently.
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Support creative versioning and asset trafficking across platforms.
Quality Assurance (QA)
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Lead all pre‑launch QA, including:
- Tag validation
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Pixel firing checks
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App vs web tracking
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Landing page behavior
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Surface issues proactively and partner with channel managers to resolve discrepancies.
Measurement & Optimization Support
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Ensure all campaigns accurately populate analytics dashboards and reporting environments.
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Troubleshoot data anomalies, pixel issues, and attribution gaps.
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Partner with Analytics to improve attribution models and optimize conversion flow tracking.
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Keep a pulse on platform updates (e.g., privacy changes, attribution policies, API integrations).
Cross‑Functional Collaboration
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Work closely with paid media managers, analytics, product, IT, creative and external agencies to ensure measurement fidelity and flawless campaign execution.
Qualifications:
Required Qualifications
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3+ years of experience in digital media operations, tagging/trafficking, or measurement/analytics.
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Hands-on expertise with:
- GTM, GA4, CM360, DV360, Google Ads, YouTube, Meta Ads Manager
- Third‑party tracking and verification (e.g., Floodlight, IAS, MOAT, DoubleVerify)
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Deep understanding of tracking principles: cookies, server‑side tracking, CAPI, UTMs, attribution windows.
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Experience building and managing pixels, events, and custom conversions.
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Extremely high attention to detail and strong project management abilities.
Preferred Qualifications
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Experience with server-side tagging solutions
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Experience supporting ecommerce or multichannel retail.
What Success Looks Like
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Zero‑error campaign launches.
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Accurate and consistent conversion tracking across all platforms.
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Reliable reporting with no data gaps.
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Strong partner relationships across marketing, creative, analytics, and engineering.
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A scalable measurement ecosystem that supports rapid media growth.
Equal Opportunity Policy
The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.
We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.
Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.
