The Community Sales and Revenue Manager is the onsite sales leader responsible for driving top-line performance for a student housing community. This role owns the property’s leasing strategy, sales execution, lead conversion, renewal performance, competitive positioning, and leasing team productivity. The Community Sales and Revenue Manager serves as the property’s sales strategist, leasing coach, funnel manager, and market intelligence lead.
The role is expected to understand not only leasing activity, but also the “why” behind performance trends, including pricing position, competitor activity, lead source quality, conversion gaps, customer objections, tour performance, and sales team execution.
Who You Are:
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Thinks like a sales manager, not an administrator.
- Can diagnose why leasing performance is off and act quickly.
- Is comfortable with pressure, urgency, and direct ownership expectations.
- Can coach leasing consultants in real time.
- Understands student and parent buying behavior.
- Can balance creativity with data.
- Knows how to create urgency without damaging brand trust.
- Can communicate confidently with a Property Manager, Regional Manager, Asset Manager, and Owner.
- Is competitive, organized, proactive, and highly accountable.
- Has enough operational awareness to avoid selling promises the property cannot deliver.
What You’ll Do:
Sales Strategy and Revenue Execution:
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Develop and execute leasing and renewal strategies to achieve occupancy, rate, and revenue goals.
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Monitor leasing performance, identify trends, and create recovery plans for underperforming segments.
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Partner with the Property Manager and Regional Manager leadership on pricing, concessions, and revenue management recommendations.
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Translate ownership objectives into actionable leasing priorities for the onsite team.
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Ensure sales efforts are focused on the highest-value opportunities.
Lead Management and Sales:
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Oversee the full sales funnel from first inquiry through signed lease.
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Monitor lead response times, follow-up quality, conversion metrics, and closing ratios to ensure strong execution.
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Leverage CRM tools, reporting, and market data to identify opportunities and improve performance.
Marketing and Competitive Strategy:
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Plan and execute campaigns, outreach efforts, and leasing events that support occupancy goals.
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Stay informed on competitor pricing, market conditions, university trends, and customer feedback to refine sales strategies.
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Develop and execute the property’s annual and seasonal marketing plan in partnership with the Property Manager and Sales and Marketing team.
- Ensure marketing initiatives are aligned with measurable leasing outcomes.
Reporting and Cross-Functional Partnership:
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Identify when performance issues are caused by people, process, pricing, product, reputation, marketing, or market conditions.
- Partner closely with Property Managers and Regional leaders to recommend solutions based on data and market intelligence.
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Maintain accurate leasing records and ensure decisions are driven by performance metrics rather than activity alone.
What You’ll Need:
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3+ years of experience in student housing, multifamily, hospitality, or high-volume sales.
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High school diploma or equivalent
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At least 1 year of experience leading, supervising, or coaching a sales or leasing team.
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Ability to work turnover season, leasing events, and peak leasing periods as needed.
- Documented experience meeting or exceeding leasing, occupancy, renewal, or revenue targets in a previous role.
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Experience analyzing sales reports, conversion metrics, pricing trends, or market data to inform business decisions.
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Experience presenting performance data, business recommendations, or sales strategies to leadership, clients, or stakeholders.
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Proficiency using CRM or property management software and Microsoft Office applications, including Excel.
What You’ll Get (Peak Perks):
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Monthly, quarterly, and annual commission and other bonuses available
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Housing discount (varies by property)
- Mentorship program available
- Up to 12 weeks paid parental leave + one year of diapers, on us
- 15 Days of PTO + 2 additional “Wellbeing Days”
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401(k) Match
- Wellness initiatives, healthy team competitions and virtual yoga classes through Peak’s LiveWell program
- Commitment to leadership training and growth opportunities
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Additional rewards and recognition
Who We Are:
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PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US. Our working environment is fun, collaborative, forward-thinking and purposeful. PeakMade Real Estate is an Equal Employment Opportunity employer.
