Marketing Manager, Organic Social
Work Mode: Onsite
Location: Onsite – Kohler, WI
Opportunity
The Marketing Manager, Organic Social is responsible for leading the organic social media strategy for priority platforms with a primary focus on TikTok and YouTube. This role develops platform strategies, defines content direction, and partners closely with internal creative teams to deliver engaging, high-performing social content that grows audience, drives engagement, and strengthens brand relevance.
This role serves as the strategic lead for organic social platforms—bringing deep expertise in social trends, algorithms, and audience behavior to inform content development and campaign integration. The position works cross-functionally with Creative, Paid Media, Campaign Marketing, and Influencer teams to ensure social content aligns with brand strategy, supports business goals, and maximizes performance across platforms.
The ideal candidate is a highly strategic and culturally aware social media expert who understands how to translate brand objectives into platform-native content strategies that drive measurable results including audience growth, engagement, brand equity, and business impact.
PRIMARY OBJECTIVES
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Lead the development and execution of organic social media strategy across priority platforms, with a focus on TikTok and YouTube.
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Develop annual platform plans that align social media strategies with brand, campaign, and business priorities.
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Define and guide content direction by partnering with creative teams to deliver high-performing social-first content.
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Grow and engage online communities through relevant, culturally informed content strategies.
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Continuously analyze platform performance to optimize content strategy and improve results.
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Serve as the internal subject matter expert on social platform trends, algorithms, and best practices.
SPECIFIC RESPONSIBILITIES
Social Media Strategy & Platform Planning
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Develop and maintain the organic social media strategy for priority platforms, with primary focus on TikTok and YouTube.
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Lead annual platform planning, establishing strategic priorities, audience growth goals, content pillars, and publishing frameworks.
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Define platform-specific content strategies aligned with brand objectives, marketing campaigns, and seasonal initiatives.
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Establish best practices for social-first storytelling, ensuring content is optimized for platform behaviors and algorithms.
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Identify emerging social trends, cultural moments, and platform innovations that can strengthen brand relevance and engagement.
Content Strategy & Creative Collaboration
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Partner closely with internal creative teams to guide the development of engaging, high-quality video content optimized for TikTok and YouTube.
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Provide strategic direction on content concepts, formats, tone, and storytelling to ensure alignment with platform best practices.
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Translate brand and campaign objectives into clear social content briefs and creative direction.
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Develop and manage content calendars that support marketing campaigns, product launches, and brand storytelling.
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Ensure content is optimized for discoverability and engagement through effective use of hooks, titles, captions, hashtags, and thumbnails.
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Provide input on creative performance and recommend content iterations based on audience insights and platform trends.
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While this role is not responsible for producing social content, familiarity with content capture or video editing tools is considered a beneficial capability.
Community Engagement
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Help guide community engagement strategies that foster authentic brand interaction with audiences.
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Monitor social conversations and sentiment to identify opportunities, trends, and potential brand considerations.
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Partner with social and customer engagement teams to ensure timely and appropriate responses to community interactions.
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Identify opportunities to amplify user-generated content and authentic brand advocacy.
Influencer & Creator Collaboration
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Partner closely with the Influencer Marketing team to ensure creator content aligns with platform strategies and brand objectives.
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Provide platform-specific guidance on influencer and creator content formats that perform well on TikTok and YouTube.
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Collaborate on campaign ideation to ensure influencer content integrates naturally into the brand’s organic social presence.
Analytics & Performance Optimization
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Monitor and analyze social media performance using platform analytics and reporting tools.
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Track key performance indicators such as reach, engagement rate, audience growth, watch time, and video completion.
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Translate analytics and insights into actionable recommendations to improve content strategy and performance.
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Provide regular performance reporting and strategic recommendations to internal stakeholders.
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Identify high-performing content formats and scale successful approaches across campaigns and platforms.
Paid Social Collaboration
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Partner closely with the Paid Media team to identify organic content that can be amplified through paid social campaigns.
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Provide strategic input on content formats and creative approaches that drive performance across paid and organic channels.
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Share insights and learnings to ensure alignment between organic and paid social strategies.
Cross-Functional Collaboration
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Work closely with marketing, campaign, and brand teams to align social media strategies with broader marketing initiatives.
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Collaborate with creative, content production, and external partners to ensure consistent messaging and brand identity.
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Serve as a trusted advisor across the organization on social media trends, platform changes, and best practices.
Skills/Requirements
Minimum
- Bachelor’s degree in marketing, Communications, Media, or related field
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3–5+ years of experience in social media strategy or social media management
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Demonstrated expertise with TikTok and YouTube platforms and best practices
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Experience working cross-functionally with creative and marketing teams to develop social media content strategies
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Experience with social media analytics platforms such as Sprinklr, TikTok Analytics, YouTube Analytics, Google Analytics, or similar tools
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Ability to analyze performance data and generate strategic insights
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Demonstrated experience developing and executing social media strategies with strong focus on TikTok and YouTube
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Deep understanding of social media platforms, algorithms, content formats, and best practices
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Strong ability to translate brand strategy into platform-native social media content strategies
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Excellent written and verbal communication skills
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Experience interpreting social media analytics and translating insights into actionable strategies
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Strong organizational and project management skills with ability to manage multiple initiatives simultaneously
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Collaborative mindset with ability to work effectively across creative, marketing, and media teams
Preferred
- Experience working with consumer brands or lifestyle categories
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Passion for design, home, culture, and emerging lifestyle trends
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Familiarity with social media management platforms (Sprinklr, Sprout, Hootsuite, Later, etc.)
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Basic familiarity with video capture or editing tools (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro)
TRAVEL
- Travel as required to support content development, campaign initiatives, or collaboration with internal and external partners.
#LI-Onsite
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Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $101,350 - $156,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [email protected]. Kohler Co. is an equal opportunity/affirmative action employer.
