Digital Video Performance Analyst
POSITION OVERVIEW
BMG360 is a performance marketing agency operating at the intersection of creativity and conversion and we're continuously growing our digital video and Connected TV practice. This is an exciting opportunity for a motivated, analytical thinker to get in on the ground floor of a fast-expanding team, learn the ins and outs of BMG360's CTV product performance, and help shape how we measure success across campaigns.
The Digital Video Performance Analyst will own campaign analysis, reporting, and optimization support across digital video channels like YouTube, Connected TV (CTV/OTT), streaming, and programmatic video while also contributing to media planning, client engagement, and partner discovery. This person thrives on digging into data, spotting trends, and translating complex performance signals into clear, actionable insights that drive measurable client outcomes.
The Analyst works cross-functionally with Media, Analytics, Creative, and Client Services teams and reports into senior media investment leadership. Strong candidates will have hands-on experience analyzing digital marketing data from platforms such as YouTube, Google DV360, The Trade Desk, or similar DSPs, with a solid understanding of direct response KPIs and performance measurement.
CORE RESPONSIBILITIES
Campaign Management & Analysis
- Build and manage CTV and digital video campaigns from concept to execution, ensuring alignment with client goals and KPIs
- Monitor daily campaign delivery across YouTube, CTV/OTT, programmatic video, and emerging streaming platforms; make real-time adjustments to optimize reach, engagement, and conversion
- Track and report on key performance metrics: CPA, CPL, cost per call, view-through rate (VTR), completion rate, ROAS, and delivery metrics
- Identify trends, performance drivers, and optimization opportunities across platforms and audience segments
- Develop and maintain performance benchmarks across video channels to inform planning and forecasting
Media Planning & Strategy
- Develop comprehensive media plans that integrate CTV and digital video into broader cross-channel strategies
- Collaborate with internal teams to ensure media plans are aligned with clients' marketing objectives and performance metrics
- Assist in forecasting and scenario modeling for campaign deliverables (ie: calls, leads, conversions) given current costs, clearance rates, and pacing
- Support testing strategies related to creative, targeting, frequency, and spend allocation across video channels
- Partner with Media Managers to evaluate performance impact of optimizations and budget shifts
Client Engagement
- Serve as a point of contact for assigned clients, leading regular communication via email and scheduled calls or meetings
- Understand client needs, present media strategies and campaign updates, and provide clear performance reporting with actionable recommendations
- Lead or support client calls to discuss strategy, share data insights, and propose optimizations — communicating complex performance data in accessible, business-relevant terms
- Send daily and weekly reporting to clients showing calls or orders generated, invoicing, and account status
- Manage client expectations, keep accounts current and funded, and proactively identify areas of opportunity or risk
Reporting & Data Integrity
- Pull, validate, and organize performance data from platforms including YouTube Studio, DV360, The Trade Desk, Yahoo DSP, Roku, and proprietary reporting tools
- Prepare recurring daily, weekly, and monthly reports and dashboards for internal stakeholders and clients
- Ensure accuracy and consistency of data across all reporting sources; flag and resolve discrepancies
- Build and maintain reporting infrastructure that scales across multiple client accounts and campaigns
- Support log-level data analysis and attribution modeling for CTV and video campaigns
- Document optimization changes and outcomes to build institutional knowledge
Partner Discovery & Platform Intelligence
- Explore new CTV media partners and technologies to ensure the agency is staying ahead of industry trends and expanding client reach
- Build and maintain relationships with media partners; evaluate potential opportunities and bring forward recommendations
- Maintain working knowledge of the digital video ecosystem: YouTube (brand vs. performance formats), CTV/OTT inventory, programmatic video supply paths, and DSP capabilities
- Monitor platform updates, algorithm changes, and measurement developments across YouTube, Google, and major DSPs that may impact campaign performance
- Contribute to BMG360's CTV/PVN practice by documenting platform learnings, audience insights, and channel-specific performance patterns
Cross-Functional Collaboration
- Work closely with Media, Analytics, Creative, and Client Services teams to ensure cohesive strategies and flawless campaign execution
- Collaborate with the creative team to analyze video ad performance by creative variant and surface optimization recommendations
- Contribute to internal training and knowledge sharing to elevate team performance
- Maintain organized documentation, reporting assets, and workflow processes
REQUIREMENTS
Experience & Education
- Bachelor's degree in Marketing, Analytics, Statistics, Business, or a related field
- 2–4 years of experience in digital marketing analytics, performance marketing, or media analytics and agency experience is preferred
- Demonstrated experience analyzing digital marketing data from platforms such as YouTube, Google Ads, DV360, The Trade Desk, Meta Ads Manager, or comparable DSPs/ad platforms
- Hands-on experience with CTV, programmatic video, or streaming campaign management and data analysis is a significant plus
- Experience in a client-facing or account management capacity is preferred
Technical Skills
- Advanced Excel or Google Sheets proficiency such as pivot tables, VLOOKUP/XLOOKUP, modeling, data cleaning
- Experience pulling and organizing data from digital platform UIs and APIs (Google Analytics, YouTube Studio, DSP reporting dashboards, etc.)
- Familiarity with data visualization tools (Looker, Tableau, Google Data Studio, or similar)
- Comfort working with large data sets and quickly spotting trends, anomalies, and patterns
- SQL or Python experience a plus
Competencies
- Analytical thinker with strong financial and numerical reasoning
- Strong attention to detail and data integrity orientation
- Clear, confident communicator written and verbal, including with external clients
- Self-starter who can manage multiple priorities in a fast-paced, deadline-driven environment
- Intellectual curiosity about digital video, CTV, performance measurement, and the evolving media landscape
- Entrepreneurial mindset and comfortable operating on a growing team where you help define the playbook
- Strong problem-solving skills with a proactive, solutions-oriented approach
ABOUT BMG360
BMG360 is a full-service, tech-enabled performance marketing powerhouse operating at the intersection of creativity and conversion. We create personalized campaigns that drive and capture demand at every stage of the customer journey, spanning digital and traditional channels with an in-house creative and production team and proprietary marketing intelligence technology.
With deep expertise across linear and connected TV, CTV/digital video, paid search, paid social, programmatic, audio, and direct mail, we deliver measurable results for clients in high-stakes verticals including insurance, healthcare, financial services, and home services. Our data-driven systems are built to deliver fixed-cost leads and calls so clients can grow rapidly and with minimal risk.
Why BMG360?
BMG360 is well established and has been a leader in the marketing services industry since 2003. You'll have a seat at the table on a close-knit, entrepreneurial team where leadership is transparent about company performance, challenges, and opportunities on the horizon. We pride ourselves in having environment where employees are trusted, professional growth is supported, and every team member helps shape the company's direction.
